{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter",
    "categoryName": "Cat Litter",
    "categoryPath": "Animals & Pet Supplies > Pet Supplies > Cat Supplies > Cat Litter",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 18,
    "citedSourceCount": 21,
    "currentLeader": "Dr. Elsey's",
    "officialBrandSiteCitationShare": 4,
    "sourceMentionTotal": 68,
    "topBrandSites": [
      {
        "displayName": "Forbes",
        "domain": "forbes.com"
      },
      {
        "displayName": "Thesprucepets",
        "domain": "thesprucepets.com"
      },
      {
        "displayName": "Consumerreports",
        "domain": "consumerreports.org"
      }
    ],
    "topBrands": [
      "Dr. Elsey's",
      "World's Best Cat Litter",
      "Arm & Hammer"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 18 cat litter brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Dr. Elsey's appeared in the most answers overall, followed by World's Best Cat Litter and Arm & Hammer.",
    "Dr. Elsey's overtook Arm & Hammer this week to take the top position.",
    "No single publisher dominates. The most cited sources are Forbes, Thesprucepets and Consumerreports, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT and Google AI Mode both name Dr. Elsey's first, Gemini names Arm & Hammer, and Perplexity names World's Best Cat Litter."
  ],
  "ranking": [
    {
      "brand": "Dr. Elsey's",
      "domain": "drelseys.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.drelseys.com",
      "position": 1,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 3,
        "perplexity": 4
      }
    },
    {
      "brand": "World's Best Cat Litter",
      "domain": "worldsbestcatlitter.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.worldsbestcatlitter.com/products/baking-soda",
      "position": 2,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 1
      }
    },
    {
      "brand": "Arm & Hammer",
      "domain": "armandhammer.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.armandhammer.com/en/cat-litter",
      "position": 3,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 3,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Fresh Step",
      "domain": "freshstep.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.freshstep.com",
      "position": 4,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 7,
        "gemini": 5,
        "perplexity": 5
      }
    },
    {
      "brand": "Boxiecat",
      "domain": "boxiecat.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.boxiecat.com",
      "position": 5,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Purina Tidy Cats",
      "domain": "purina.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.purina.com/tidy-cats/products/clumping-cat-litter",
      "position": 6,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 5,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "PrettyLitter",
      "domain": "prettylitter.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.prettylitter.com",
      "position": 7,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 6,
        "gemini": 6,
        "perplexity": 7
      }
    },
    {
      "brand": "Arm & Hammer Clump & Seal",
      "domain": "armandhammer.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.armandhammer.com",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Tidy Cats",
      "domain": "tidycats.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.tidycats.com",
      "position": 9,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Sustainably Yours",
      "domain": "sylitter.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://sylitter.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Ökocat",
      "domain": "healthy-pet.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.healthy-pet.com/pages/okocat",
      "position": 11,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "EXPO Litter",
      "domain": "expo-litter.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.expo-litter.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Cat's Pride",
      "domain": "catspride.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://catspride.com",
      "position": 13,
      "previousPosition": 15,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Naturally Fresh",
      "domain": "naturallyfreshlitter.com",
      "isNew": false,
      "movement": 8,
      "officialUrl": "https://www.naturallyfreshlitter.com",
      "position": 14,
      "previousPosition": 22,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Fresh Step with Febreze",
      "domain": "freshstep.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.freshstep.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "tuft + paw",
      "domain": "tuftandpaw.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.tuftandpaw.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Feline Pine",
      "domain": "felinepine.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.felinepine.com",
      "position": 17,
      "previousPosition": 21,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Yepion",
      "domain": "yepion.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.yepion.com",
      "position": 18,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    }
  ],
  "sources": [
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 15,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Thesprucepets",
      "domain": "thesprucepets.com",
      "mentions": 11,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Consumerreports",
      "domain": "consumerreports.org",
      "mentions": 7,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Businessinsider",
      "domain": "businessinsider.com",
      "mentions": 5,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Cats",
      "domain": "cats.com",
      "mentions": 3,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Chewy",
      "domain": "chewy.com",
      "mentions": 3,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Pawp",
      "domain": "pawp.com",
      "mentions": 3,
      "official": false,
      "position": 7
    },
    {
      "displayName": "People",
      "domain": "people.com",
      "mentions": 3,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Target",
      "domain": "target.com",
      "mentions": 3,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Tuftandpaw",
      "domain": "tuftandpaw.com",
      "mentions": 3,
      "official": true,
      "position": 10
    },
    {
      "displayName": "Nypost",
      "domain": "nypost.com",
      "mentions": 2,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Akc",
      "domain": "akc.org",
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      "official": false,
      "position": 12
    },
    {
      "displayName": "Analystratings",
      "domain": "analystratings.com",
      "mentions": 1,
      "official": false,
      "position": 13
    },
    {
      "displayName": "Catster",
      "domain": "catster.com",
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      "official": false,
      "position": 14
    },
    {
      "displayName": "Consumersearch",
      "domain": "consumersearch.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Kwikpets",
      "domain": "kwikpets.com",
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      "official": false,
      "position": 16
    },
    {
      "displayName": "Marketwatch",
      "domain": "marketwatch.com",
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      "official": false,
      "position": 17
    },
    {
      "displayName": "Petcarerx",
      "domain": "petcarerx.com",
      "mentions": 1,
      "official": false,
      "position": 18
    },
    {
      "displayName": "Petmd",
      "domain": "petmd.com",
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      "official": false,
      "position": 19
    },
    {
      "displayName": "Petproductnews",
      "domain": "petproductnews.com",
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      "official": false,
      "position": 20
    },
    {
      "displayName": "Preferedproductreviews",
      "domain": "preferedproductreviews.com",
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      "official": false,
      "position": 21
    }
  ],
  "history": [
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      "brandKey": "dr-elsey-s",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "dr-elsey-s",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "world-s-best-cat-litter",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "arm-and-hammer",
      "position": 4,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "arm-and-hammer",
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      "snapshotDate": "2026-07-05"
    },
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      "brandKey": "arm-and-hammer",
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      "snapshotDate": "2026-07-12"
    },
    {
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      "snapshotDate": "2026-07-19"
    },
    {
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    },
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    },
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    },
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    },
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    },
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    },
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      "brandKey": "boxiecat",
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    },
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    },
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    },
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    },
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    },
    {
      "brandKey": "boxiecat",
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "purina-tidy-cats",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "purina-tidy-cats",
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    },
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      "snapshotDate": "2026-08-09"
    },
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    },
    {
      "brandKey": "prettylitter",
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      "snapshotDate": "2026-08-02"
    },
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "arm-and-hammer-clump-and-seal",
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      "snapshotDate": "2026-08-09"
    },
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    },
    {
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    },
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    },
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    },
    {
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    },
    {
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    },
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      "snapshotDate": "2026-08-09"
    },
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      "snapshotDate": "2026-08-09"
    },
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    },
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      "brandKey": "kocat",
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    },
    {
      "brandKey": "kocat",
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    },
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    },
    {
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "expo-litter",
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      "snapshotDate": "2026-08-09"
    },
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "cat-s-pride",
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "naturally-fresh",
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      "snapshotDate": "2026-08-02"
    },
    {
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      "snapshotDate": "2026-08-09"
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    },
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    },
    {
      "brandKey": "feline-pine",
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    },
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    },
    {
      "brandKey": "feline-pine",
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      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "feline-pine",
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    },
    {
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "feline-pine",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "yepion",
      "position": 18,
      "snapshotDate": "2026-08-09"
    }
  ]
}