{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-dog-supplies-dog-treats",
    "categoryName": "Dog Treats",
    "categoryPath": "Animals & Pet Supplies > Pet Supplies > Dog Supplies > Dog Treats",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-dog-supplies-dog-treats.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-dog-supplies-dog-treats.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-10-11",
    "slug": "animals-and-pet-supplies-pet-supplies-dog-supplies-dog-treats",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09",
      "2026-08-16",
      "2026-08-23",
      "2026-08-30",
      "2026-09-06",
      "2026-09-13",
      "2026-09-20",
      "2026-09-27",
      "2026-10-04",
      "2026-10-11"
    ]
  },
  "summary": {
    "brandCount": 17,
    "citedSourceCount": 13,
    "currentLeader": "Greenies",
    "officialBrandSiteCitationShare": 4,
    "sourceMentionTotal": 50,
    "topBrandSites": [
      {
        "displayName": "Ringly",
        "domain": "ringly.io"
      },
      {
        "displayName": "Petmd",
        "domain": "petmd.com"
      },
      {
        "displayName": "Dogster",
        "domain": "dogster.com"
      }
    ],
    "topBrands": [
      "Greenies",
      "Milk-Bone",
      "Zuke's"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 11 October 2026, SupaIntent tracked 17 dog treats brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Greenies appeared in the most answers overall, followed by Milk-Bone and Zuke's.",
    "Greenies held the top position, but the ranking below it moved sharply: Wellness Pet Company, Fruitables and Purina dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Ringly, Petmd and Dogster, which means the citation field is open."
  ],
  "ranking": [
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      "brand": "Greenies",
      "domain": "greenies.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.greenies.com/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 8,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "Milk-Bone",
      "domain": "milkbone.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.milkbone.com/",
      "position": 2,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": null,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Zuke's",
      "domain": "zukes.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.zukes.com/",
      "position": 3,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 6,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "Blue Buffalo",
      "domain": "bluebuffalo.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.bluebuffalo.com",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 10,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Full Moon",
      "domain": "fullmoondogfood.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://www.fullmoondogfood.com/",
      "position": 5,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 2,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Purina",
      "domain": "purina.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.purina.com/beggin",
      "position": 6,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Stella & Chewy's",
      "domain": "stellaandchewys.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.stellaandchewys.com",
      "position": 7,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 3,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Bocce's Bakery",
      "domain": "boccesbakery.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.boccesbakery.com",
      "position": 8,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 1,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "PureBites",
      "domain": "purebites.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://purebites.com",
      "position": 9,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 5,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Open Farm",
      "domain": "openfarmpet.com",
      "isNew": false,
      "movement": 10,
      "officialUrl": "https://openfarmpet.com",
      "position": 10,
      "previousPosition": 20,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "SmartBones",
      "domain": "smartbones.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.smartbones.com/",
      "position": 11,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Shameless Pets",
      "domain": "shamelesspets.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://shamelesspets.com",
      "position": 12,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Fruitables",
      "domain": "fruitablespetfood.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://fruitablespetfood.com/",
      "position": 13,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Wellness Pet Company",
      "domain": "wellnesspetfood.com",
      "isNew": false,
      "movement": -12,
      "officialUrl": "https://www.wellnesspetfood.com",
      "position": 14,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Charlee Bear",
      "domain": "charleebear.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://charleebear.com/",
      "position": 15,
      "previousPosition": 20,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Pupford",
      "domain": "pupford.com",
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      "movement": 3,
      "officialUrl": "https://pupford.com",
      "position": 16,
      "previousPosition": 19,
      "providerPositions": {
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        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Bones & Chews",
      "domain": "chewy.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.chewy.com/",
      "position": 17,
      "previousPosition": 15,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    }
  ],
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    {
      "displayName": "Ringly",
      "domain": "ringly.io",
      "mentions": 16,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Petmd",
      "domain": "petmd.com",
      "mentions": 7,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Dogster",
      "domain": "dogster.com",
      "mentions": 5,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Pawprices",
      "domain": "pawprices.com",
      "mentions": 4,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Walmart",
      "domain": "walmart.com",
      "mentions": 4,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Dogfoodadvisor",
      "domain": "dogfoodadvisor.com",
      "mentions": 3,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Nbcnews",
      "domain": "nbcnews.com",
      "mentions": 3,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Hepper",
      "domain": "articles.hepper.com",
      "mentions": 2,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Chewy",
      "domain": "chewy.com",
      "mentions": 2,
      "official": true,
      "position": 9
    },
    {
      "displayName": "Facebook",
      "domain": "facebook.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Marketsandmarkets",
      "domain": "marketsandmarkets.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "People",
      "domain": "people.com",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Whole Dog Journal",
      "domain": "whole-dog-journal.com",
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      "official": false,
      "position": 13
    }
  ],
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    {
      "brandKey": "greenies",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "greenies",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "greenies",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-08-02"
    },
    {
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-08-16"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-08-23"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-08-30"
    },
    {
      "brandKey": "greenies",
      "position": 2,
      "snapshotDate": "2026-09-06"
    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-09-13"
    },
    {
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    },
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    },
    {
      "brandKey": "greenies",
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    },
    {
      "brandKey": "greenies",
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      "snapshotDate": "2026-10-11"
    },
    {
      "brandKey": "milk-bone",
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    },
    {
      "brandKey": "milk-bone",
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    },
    {
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "milk-bone",
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      "snapshotDate": "2026-07-19"
    },
    {
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      "snapshotDate": "2026-07-26"
    },
    {
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "milk-bone",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "milk-bone",
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      "snapshotDate": "2026-08-16"
    },
    {
      "brandKey": "milk-bone",
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    },
    {
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    },
    {
      "brandKey": "milk-bone",
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    },
    {
      "brandKey": "milk-bone",
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    },
    {
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    },
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    },
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    },
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    },
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