{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements",
    "categoryName": "Pet Vitamins & Supplements",
    "categoryPath": "Animals & Pet Supplies > Pet Supplies > Pet Vitamins & Supplements",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 24,
    "citedSourceCount": 34,
    "currentLeader": "PetHonesty",
    "officialBrandSiteCitationShare": 42,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "Ringly",
        "domain": "ringly.io"
      },
      {
        "displayName": "Pethonesty",
        "domain": "pethonesty.com"
      },
      {
        "displayName": "Petmd",
        "domain": "petmd.com"
      }
    ],
    "topBrands": [
      "PetHonesty",
      "Zesty Paws",
      "Nutramax Laboratories"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 24 pet vitamins & supplements brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. PetHonesty appeared in the most answers overall, followed by Zesty Paws and Nutramax Laboratories.",
    "PetHonesty overtook Nutramax Laboratories this week to take the top position.",
    "Answers in this category lean on vendor pages: Pethonesty, Nutramaxlabs and Vetriscience are the most cited brand-owned sources, and official domains account for 42% of all citations.",
    "The engines disagree on the leader. ChatGPT and Gemini both name Native Pet first, Google AI Mode names Zesty Paws, and Perplexity names PetHonesty, which does not appear in the top five of any other engine."
  ],
  "ranking": [
    {
      "brand": "PetHonesty",
      "domain": "pethonesty.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.pethonesty.com/",
      "position": 1,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 3,
        "gemini": 4,
        "perplexity": 1
      }
    },
    {
      "brand": "Zesty Paws",
      "domain": "zestypaws.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://zestypaws.com",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 1,
        "gemini": 3,
        "perplexity": 2
      }
    },
    {
      "brand": "Nutramax Laboratories",
      "domain": "nutramaxlabs.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.nutramaxlabs.com",
      "position": 3,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 3
      }
    },
    {
      "brand": "Native Pet",
      "domain": "nativepet.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://nativepet.com",
      "position": 4,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": null,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Finn",
      "domain": "finnflrt.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://finnflrt.com",
      "position": 5,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "PetLab Co.",
      "domain": "thepetlabco.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://thepetlabco.com",
      "position": 6,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "VetriScience",
      "domain": "vetriscience.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.vetriscience.com",
      "position": 7,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 4,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Vetoquinol",
      "domain": "vetoquinolusa.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.vetoquinolusa.com",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": 5
      }
    },
    {
      "brand": "Fera Pets",
      "domain": "ferapets.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.ferapets.com/",
      "position": 9,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "(Pet) Naturals",
      "domain": "petenaturals.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.petenaturals.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "Nestlé Purina PetCare",
      "domain": "purina.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://purina.com",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Bernie's Best",
      "domain": "berniesbest.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://berniesbest.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Mars Petcare",
      "domain": "mars.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://mars.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "PureBio Vitamins for Pets",
      "domain": "purebio-vet.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.purebio-vet.com",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "The Honest Kitchen",
      "domain": "thehonestkitchen.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.thehonestkitchen.com/",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Nordic Naturals",
      "domain": "nordicnaturals.com",
      "isNew": false,
      "movement": -9,
      "officialUrl": "https://nordicnaturals.com",
      "position": 16,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Pet Wellbeing",
      "domain": "petwellbeing.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.petwellbeing.com",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "NaturVet",
      "domain": "naturvet.com",
      "isNew": false,
      "movement": -10,
      "officialUrl": "https://naturvet.com",
      "position": 18,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Rx Vitamins",
      "domain": "rxvits.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.rxvits.com",
      "position": 19,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Lafeber's Pet Vitamins",
      "domain": "lafeber.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.lafeber.com",
      "position": 20,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Vetnique Labs",
      "domain": "vetnique.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://vetnique.com",
      "position": 21,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Wuffes",
      "domain": "wuffes.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://wuffes.com/",
      "position": 22,
      "previousPosition": 19,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Virbac",
      "domain": "virbac.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://virbac.com",
      "position": 23,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Wyz Pet Nutrition",
      "domain": "wyzpet.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.wyzpet.com",
      "position": 24,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    }
  ],
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    {
      "displayName": "Ringly",
      "domain": "ringly.io",
      "mentions": 17,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Pethonesty",
      "domain": "pethonesty.com",
      "mentions": 3,
      "official": true,
      "position": 2
    },
    {
      "displayName": "Petmd",
      "domain": "petmd.com",
      "mentions": 3,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Thesprucepets",
      "domain": "thesprucepets.com",
      "mentions": 3,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Nutramaxlabs",
      "domain": "nutramaxlabs.com",
      "mentions": 2,
      "official": true,
      "position": 5
    },
    {
      "displayName": "Vetriscience",
      "domain": "vetriscience.com",
      "mentions": 2,
      "official": true,
      "position": 6
    },
    {
      "displayName": "Zestypaws",
      "domain": "zestypaws.com",
      "mentions": 2,
      "official": true,
      "position": 7
    },
    {
      "displayName": "Custommarketinsights",
      "domain": "custommarketinsights.com",
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      "official": false,
      "position": 8
    },
    {
      "displayName": "Bernies",
      "domain": "bernies.com",
      "mentions": 1,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Caninejournal",
      "domain": "caninejournal.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Chewy",
      "domain": "chewy.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Countryliving",
      "domain": "countryliving.com",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Ferapets",
      "domain": "ferapets.com",
      "mentions": 1,
      "official": true,
      "position": 13
    },
    {
      "displayName": "Grandviewresearch",
      "domain": "grandviewresearch.com",
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      "official": false,
      "position": 14
    },
    {
      "displayName": "Instagram",
      "domain": "instagram.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Integricare",
      "domain": "integricare.ca",
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      "official": false,
      "position": 16
    },
    {
      "displayName": "Lafeber",
      "domain": "lafeber.com",
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      "official": true,
      "position": 17
    },
    {
      "displayName": "Lambertvetsupply",
      "domain": "lambertvetsupply.com",
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      "official": false,
      "position": 18
    },
    {
      "displayName": "Mars",
      "domain": "mars.com",
      "mentions": 1,
      "official": true,
      "position": 19
    },
    {
      "displayName": "Nativepet",
      "domain": "nativepet.com",
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      "official": true,
      "position": 20
    },
    {
      "displayName": "Naturvet",
      "domain": "naturvet.com",
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      "official": true,
      "position": 21
    },
    {
      "displayName": "Nordicnaturals",
      "domain": "nordicnaturals.com",
      "mentions": 1,
      "official": true,
      "position": 22
    },
    {
      "displayName": "Petenaturals",
      "domain": "petenaturals.com",
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      "official": true,
      "position": 23
    },
    {
      "displayName": "Petwellbeing",
      "domain": "petwellbeing.com",
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      "official": true,
      "position": 24
    },
    {
      "displayName": "Purebio Vet",
      "domain": "purebio-vet.com",
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      "official": true,
      "position": 25
    },
    {
      "displayName": "Purina",
      "domain": "purina.com",
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      "official": true,
      "position": 26
    },
    {
      "displayName": "Rxvits",
      "domain": "rxvits.com",
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      "official": true,
      "position": 27
    },
    {
      "displayName": "Thehonestkitchen",
      "domain": "thehonestkitchen.com",
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      "official": true,
      "position": 28
    },
    {
      "displayName": "Yahoo",
      "domain": "uk.finance.yahoo.com",
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      "official": false,
      "position": 29
    },
    {
      "displayName": "Vetnique",
      "domain": "vetnique.com",
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      "official": true,
      "position": 30
    },
    {
      "displayName": "Vetoquinol",
      "domain": "vetoquinol.com",
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      "official": false,
      "position": 31
    },
    {
      "displayName": "Virbac",
      "domain": "virbac.com",
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      "official": true,
      "position": 32
    },
    {
      "displayName": "Wuffes",
      "domain": "wuffes.com",
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      "official": true,
      "position": 33
    },
    {
      "displayName": "Wyzpet",
      "domain": "wyzpet.com",
      "mentions": 1,
      "official": true,
      "position": 34
    }
  ],
  "history": [
    {
      "brandKey": "pet-honesty",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "pet-honesty",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "zesty-paws",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "zesty-paws",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nutramax-laboratories",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "nutramax-laboratories",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "nutramax-laboratories",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "nutramax-laboratories",
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      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "nutramax-laboratories",
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    },
    {
      "brandKey": "nutramax-laboratories",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "nutramax-laboratories",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "native-pet",
      "position": 19,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "native-pet",
      "position": 8,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "native-pet",
      "position": 9,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "native-pet",
      "position": 7,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "native-pet",
      "position": 27,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "native-pet",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "native-pet",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "finn",
      "position": 10,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "finn",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "petlab-co",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "petlab-co",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "vetriscience",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "vetriscience",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "vetriscience",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "vetoquinol",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "fera-pets",
      "position": 14,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "fera-pets",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "naturals",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nestl-purina-petcare",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "bernie-s-best",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "mars-petcare",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "purebio-vitamins-for-pets",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "the-honest-kitchen",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nordic-naturals",
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    },
    {
      "brandKey": "nordic-naturals",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "nordic-naturals",
      "position": 10,
      "snapshotDate": "2026-07-12"
    },
    {
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