{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/apparel-and-accessories-handbags-wallets-and-cases-handbags",
    "categoryName": "Handbags",
    "categoryPath": "Apparel & Accessories > Handbags, Wallets & Cases > Handbags",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/apparel-and-accessories-handbags-wallets-and-cases-handbags.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/apparel-and-accessories-handbags-wallets-and-cases-handbags.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "apparel-and-accessories-handbags-wallets-and-cases-handbags",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 16,
    "citedSourceCount": 27,
    "currentLeader": "Chanel",
    "officialBrandSiteCitationShare": 7,
    "sourceMentionTotal": 88,
    "topBrandSites": [
      {
        "displayName": "Vogue",
        "domain": "vogue.com"
      },
      {
        "displayName": "Weeklyluxdrop",
        "domain": "weeklyluxdrop.com"
      },
      {
        "displayName": "Mygemma",
        "domain": "mygemma.com"
      }
    ],
    "topBrands": [
      "Chanel",
      "Hermès",
      "Prada"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 16 handbags brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Chanel appeared in the most answers overall, followed by Hermès and Prada.",
    "Chanel overtook Louis Vuitton this week to take the top position.",
    "No single publisher dominates. The most cited sources are Vogue, Weeklyluxdrop and Mygemma, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names Miu Miu, which does not appear in the top five of any other engine, Google AI Mode and Gemini both name Hermès first, and Perplexity names Louis Vuitton."
  ],
  "ranking": [
    {
      "brand": "Chanel",
      "domain": "chanel.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.chanel.com/us/",
      "position": 1,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 3
      }
    },
    {
      "brand": "Hermès",
      "domain": "hermes.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.hermes.com/us/en/",
      "position": 2,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 5
      }
    },
    {
      "brand": "Prada",
      "domain": "prada.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.prada.com/us/en.html",
      "position": 3,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 5,
        "gemini": 5,
        "perplexity": 4
      }
    },
    {
      "brand": "Louis Vuitton",
      "domain": "louisvuitton.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.louisvuitton.com",
      "position": 4,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 3,
        "gemini": 3,
        "perplexity": 1
      }
    },
    {
      "brand": "Gucci",
      "domain": "gucci.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.gucci.com/us/en/",
      "position": 5,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 2
      }
    },
    {
      "brand": "Bottega Veneta",
      "domain": "bottegaveneta.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.bottegaveneta.com/en-us/",
      "position": 6,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 7,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Saint Laurent",
      "domain": "ysl.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.ysl.com/en-us",
      "position": 7,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 8,
        "gemini": 8,
        "perplexity": 9
      }
    },
    {
      "brand": "Miu Miu",
      "domain": "miumiu.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.miumiu.com/us/en.html",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Dior",
      "domain": "dior.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://www.dior.com",
      "position": 9,
      "previousPosition": 15,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Coach",
      "domain": "coach.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.coach.com/",
      "position": 10,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 10,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Fendi",
      "domain": "fendi.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.fendi.com",
      "position": 11,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Loewe",
      "domain": "loewe.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.loewe.com/usa/en/",
      "position": 12,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "The Row",
      "domain": "therow.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.therow.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Balenciaga",
      "domain": "balenciaga.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.balenciaga.com",
      "position": 14,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Celine",
      "domain": "celine.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.celine.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    },
    {
      "brand": "Tory Burch",
      "domain": "toryburch.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.toryburch.com",
      "position": 16,
      "previousPosition": 19,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    }
  ],
  "sources": [
    {
      "displayName": "Vogue",
      "domain": "vogue.com",
      "mentions": 23,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Weeklyluxdrop",
      "domain": "weeklyluxdrop.com",
      "mentions": 10,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Mygemma",
      "domain": "mygemma.com",
      "mentions": 8,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Whowhatwear",
      "domain": "whowhatwear.com",
      "mentions": 7,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Collectorscage",
      "domain": "collectorscage.com",
      "mentions": 6,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Bamluxurystore",
      "domain": "bamluxurystore.com",
      "mentions": 4,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Businessoffashion",
      "domain": "businessoffashion.com",
      "mentions": 4,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Onnaehrlich",
      "domain": "onnaehrlich.com",
      "mentions": 3,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Vogue",
      "domain": "vogue.co.uk",
      "mentions": 3,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Editorialist",
      "domain": "editorialist.com",
      "mentions": 2,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 2,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Bottegaveneta",
      "domain": "bottegaveneta.com",
      "mentions": 1,
      "official": true,
      "position": 12
    },
    {
      "displayName": "Chanel",
      "domain": "chanel.com",
      "mentions": 1,
      "official": true,
      "position": 13
    },
    {
      "displayName": "Coach",
      "domain": "coach.com",
      "mentions": 1,
      "official": true,
      "position": 14
    },
    {
      "displayName": "Credit Suisse",
      "domain": "credit-suisse.com",
      "mentions": 1,
      "official": false,
      "position": 15
    },
    {
      "displayName": "Elle",
      "domain": "elle.com",
      "mentions": 1,
      "official": false,
      "position": 16
    },
    {
      "displayName": "Yahoo",
      "domain": "finance.yahoo.com",
      "mentions": 1,
      "official": false,
      "position": 17
    },
    {
      "displayName": "Hermes",
      "domain": "hermes.com",
      "mentions": 1,
      "official": true,
      "position": 18
    },
    {
      "displayName": "Loewe",
      "domain": "loewe.com",
      "mentions": 1,
      "official": true,
      "position": 19
    },
    {
      "displayName": "Macys",
      "domain": "macys.com",
      "mentions": 1,
      "official": false,
      "position": 20
    },
    {
      "displayName": "Moodboardmag",
      "domain": "moodboardmag.com",
      "mentions": 1,
      "official": false,
      "position": 21
    },
    {
      "displayName": "Nordstrom",
      "domain": "nordstrom.com",
      "mentions": 1,
      "official": false,
      "position": 22
    },
    {
      "displayName": "Prada",
      "domain": "prada.com",
      "mentions": 1,
      "official": true,
      "position": 23
    },
    {
      "displayName": "Purseblog",
      "domain": "purseblog.com",
      "mentions": 1,
      "official": false,
      "position": 24
    },
    {
      "displayName": "Rapaport",
      "domain": "rapaport.com",
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      "official": false,
      "position": 25
    },
    {
      "displayName": "Vanityfair",
      "domain": "vanityfair.com",
      "mentions": 1,
      "official": false,
      "position": 26
    },
    {
      "displayName": "YouTube",
      "domain": "youtube.com",
      "mentions": 1,
      "official": false,
      "position": 27
    }
  ],
  "history": [
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "chanel",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "herm-s",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "herm-s",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "herm-s",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "herm-s",
      "position": 3,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "herm-s",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "herm-s",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "herm-s",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "prada",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "prada",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "prada",
      "position": 4,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "prada",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "prada",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "prada",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "prada",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "louis-vuitton",
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    },
    {
      "brandKey": "louis-vuitton",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "louis-vuitton",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "louis-vuitton",
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      "snapshotDate": "2026-07-19"
    },
    {
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "louis-vuitton",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "louis-vuitton",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "gucci",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "gucci",
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    },
    {
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    },
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    },
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    },
    {
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      "snapshotDate": "2026-08-09"
    },
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    },
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    },
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    },
    {
      "brandKey": "bottega-veneta",
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    },
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      "brandKey": "saint-laurent",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "saint-laurent",
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      "snapshotDate": "2026-07-05"
    },
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    },
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    },
    {
      "brandKey": "saint-laurent",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "miu-miu",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "dior",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "dior",
      "position": 6,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "dior",
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    },
    {
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    },
    {
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    },
    {
      "brandKey": "dior",
      "position": 15,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "dior",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "coach",
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    },
    {
      "brandKey": "coach",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "coach",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "coach",
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    },
    {
      "brandKey": "coach",
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    },
    {
      "brandKey": "coach",
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    },
    {
      "brandKey": "coach",
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "fendi",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "fendi",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "fendi",
      "position": 10,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "fendi",
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      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "fendi",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "fendi",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "fendi",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "loewe",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "loewe",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "the-row",
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    },
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    },
    {
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    },
    {
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    },
    {
      "brandKey": "celine",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "tory-burch",
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      "snapshotDate": "2026-07-26"
    },
    {
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