{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/apparel-and-accessories-jewelry-watches",
    "categoryName": "Watches",
    "categoryPath": "Apparel & Accessories > Jewelry > Watches",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/apparel-and-accessories-jewelry-watches.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/apparel-and-accessories-jewelry-watches.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "apparel-and-accessories-jewelry-watches",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 15,
    "citedSourceCount": 12,
    "currentLeader": "Rolex",
    "officialBrandSiteCitationShare": 0,
    "sourceMentionTotal": 59,
    "topBrandSites": [
      {
        "displayName": "Time4diamonds",
        "domain": "time4diamonds.com"
      },
      {
        "displayName": "Watchesoff5th",
        "domain": "watchesoff5th.com"
      },
      {
        "displayName": "Gq",
        "domain": "gq.com"
      }
    ],
    "topBrands": [
      "Rolex",
      "Audemars Piguet",
      "Patek Philippe"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 15 watches brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Rolex appeared in the most answers overall, followed by Audemars Piguet and Patek Philippe.",
    "Rolex held the top position, but the ranking below it moved sharply: Seiko and Vacheron Constantin dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Time4diamonds, Watchesoff5th and Gq, which means the citation field is open.",
    "All four engines name Rolex first, which is unusual: in most categories the engines disagree."
  ],
  "ranking": [
    {
      "brand": "Rolex",
      "domain": "rolex.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.rolex.com",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 1
      }
    },
    {
      "brand": "Audemars Piguet",
      "domain": "audemarspiguet.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.audemarspiguet.com",
      "position": 2,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 3,
        "gemini": 3,
        "perplexity": 4
      }
    },
    {
      "brand": "Patek Philippe",
      "domain": "patek.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.patek.com",
      "position": 3,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 3
      }
    },
    {
      "brand": "Omega",
      "domain": "omegawatches.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.omegawatches.com",
      "position": 4,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 5,
        "gemini": 5,
        "perplexity": 2
      }
    },
    {
      "brand": "Cartier",
      "domain": "cartier.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.cartier.com/",
      "position": 5,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "Richard Mille",
      "domain": "richardmille.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.richardmille.com/",
      "position": 6,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 6,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Longines",
      "domain": "longines.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.longines.com/",
      "position": 7,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 7,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Breitling",
      "domain": "breitling.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.breitling.com",
      "position": 8,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": 9,
        "gemini": 9,
        "perplexity": 6
      }
    },
    {
      "brand": "Vacheron Constantin",
      "domain": "vacheron-constantin.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.vacheron-constantin.com/",
      "position": 9,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 8,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "TAG Heuer",
      "domain": "tagheuer.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.tagheuer.com",
      "position": 10,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Citizen",
      "domain": "citizenwatch.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.citizenwatch.com",
      "position": 11,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Tissot",
      "domain": "tissotwatches.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.tissotwatches.com/",
      "position": 12,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 10,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Seiko",
      "domain": "seiko.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.seiko.com",
      "position": 13,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Hublot",
      "domain": "hublot.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.hublot.com",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "IWC Schaffhausen",
      "domain": "iwc.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.iwc.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    }
  ],
  "sources": [
    {
      "displayName": "Time4diamonds",
      "domain": "time4diamonds.com",
      "mentions": 20,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Watchesoff5th",
      "domain": "watchesoff5th.com",
      "mentions": 20,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Gq",
      "domain": "gq.com",
      "mentions": 9,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Watchtime",
      "domain": "watchtime.com",
      "mentions": 2,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Businessoffashion",
      "domain": "businessoffashion.com",
      "mentions": 1,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Businessofthehour",
      "domain": "businessofthehour.com",
      "mentions": 1,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 1,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Francetoday",
      "domain": "francetoday.com",
      "mentions": 1,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Marketwatch",
      "domain": "marketwatch.com",
      "mentions": 1,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Motreal",
      "domain": "motreal.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Swfitnessinsider",
      "domain": "swfitnessinsider.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Thehourglassreport",
      "domain": "thehourglassreport.com",
      "mentions": 1,
      "official": false,
      "position": 12
    }
  ],
  "history": [
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "rolex",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 4,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 4,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 4,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "audemars-piguet",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "patek-philippe",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "patek-philippe",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "patek-philippe",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "patek-philippe",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "patek-philippe",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "patek-philippe",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "patek-philippe",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "omega",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "omega",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "omega",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "omega",
      "position": 3,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "omega",
      "position": 5,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "omega",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "omega",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "cartier",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "cartier",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "cartier",
      "position": 4,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "cartier",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "cartier",
      "position": 4,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "cartier",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "cartier",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "richard-mille",
      "position": 7,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "richard-mille",
      "position": 9,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "richard-mille",
      "position": 11,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "richard-mille",
      "position": 9,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "richard-mille",
      "position": 8,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "richard-mille",
      "position": 7,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "richard-mille",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "longines",
      "position": 11,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "longines",
      "position": 10,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "longines",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "breitling",
      "position": 10,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "breitling",
      "position": 8,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "breitling",
      "position": 8,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "breitling",
      "position": 7,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "breitling",
      "position": 7,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "breitling",
      "position": 12,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "breitling",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 12,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 15,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 12,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 8,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 9,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "vacheron-constantin",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "tag-heuer",
      "position": 8,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "tag-heuer",
      "position": 7,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "tag-heuer",
      "position": 7,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "tag-heuer",
      "position": 6,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "tag-heuer",
      "position": 6,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "tag-heuer",
      "position": 9,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "tag-heuer",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "citizen",
      "position": 14,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "citizen",
      "position": 14,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "citizen",
      "position": 14,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "citizen",
      "position": 13,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "citizen",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "tissot",
      "position": 13,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "tissot",
      "position": 12,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "tissot",
      "position": 13,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "tissot",
      "position": 16,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "tissot",
      "position": 17,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "tissot",
      "position": 14,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "tissot",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "seiko",
      "position": 11,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "seiko",
      "position": 13,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "seiko",
      "position": 6,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "seiko",
      "position": 11,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "seiko",
      "position": 13,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "seiko",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "seiko",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "hublot",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "iwc-schaffhausen",
      "position": 15,
      "snapshotDate": "2026-08-09"
    }
  ]
}