{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/baby-and-toddler-diapering-diapers",
    "categoryName": "Diapers",
    "categoryPath": "Baby & Toddler > Diapering > Diapers",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/baby-and-toddler-diapering-diapers.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/baby-and-toddler-diapering-diapers.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "baby-and-toddler-diapering-diapers",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 19,
    "citedSourceCount": 20,
    "currentLeader": "Pampers",
    "officialBrandSiteCitationShare": 0,
    "sourceMentionTotal": 53,
    "topBrandSites": [
      {
        "displayName": "Futuremarketinsights",
        "domain": "futuremarketinsights.com"
      },
      {
        "displayName": "Consumerreports",
        "domain": "consumerreports.org"
      },
      {
        "displayName": "Forbes",
        "domain": "forbes.com"
      }
    ],
    "topBrands": [
      "Pampers",
      "Huggies",
      "Honest Company"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 19 diapers brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Pampers appeared in the most answers overall, followed by Huggies and Honest Company.",
    "Pampers held the top position, but the ranking below it moved sharply: Honest Company, MamyPoko, Bambo Nature and Kimberly-Clark Baby entered the top 10 this week, while Dyper dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Futuremarketinsights, Consumerreports and Forbes, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Pampers first and Perplexity names Honest Company, which does not appear in the top five of any other engine."
  ],
  "ranking": [
    {
      "brand": "Pampers",
      "domain": "pampers.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.pampers.com",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 2
      }
    },
    {
      "brand": "Huggies",
      "domain": "huggies.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.huggies.com",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 3
      }
    },
    {
      "brand": "Honest Company",
      "domain": "honest.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.honest.com/diapers",
      "position": 3,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Luvs",
      "domain": "luvsdiapers.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.luvsdiapers.com",
      "position": 4,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": null,
        "gemini": 4,
        "perplexity": 4
      }
    },
    {
      "brand": "Coterie",
      "domain": "coterie.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.coterie.com",
      "position": 5,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 3,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Millie Moon",
      "domain": "target.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.target.com/c/millie-moon",
      "position": 6,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": 8,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "MamyPoko",
      "domain": "mamypoko.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.mamypoko.com",
      "position": 7,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "Hello Bello",
      "domain": "hellobello.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.hellobello.com",
      "position": 8,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Bambo Nature",
      "domain": "bambonature.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.bambonature.com",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 9,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Kimberly-Clark Baby",
      "domain": "kimberly-clark.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.kimberly-clark.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Kirkland Signature Diapers",
      "domain": "costco.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.costco.com/kirkland-signature.html",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Up & Up",
      "domain": "target.com",
      "isNew": false,
      "movement": 7,
      "officialUrl": "https://target.com",
      "position": 12,
      "previousPosition": 19,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Ariel Baby",
      "domain": "arielbaby.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.arielbaby.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Merries",
      "domain": "kao.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.kao.com/global/en/products/merries",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Dyper",
      "domain": "dyper.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.dyper.com",
      "position": 15,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Amazon Mama Bear Superabsorbent",
      "domain": "amazon.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.amazon.com/baby-products/baby-diapers",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Parent's Choice",
      "domain": "walmart.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://walmart.com",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Seventh Generation",
      "domain": "seventhgeneration.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.seventhgeneration.com",
      "position": 18,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Unicharm Moony",
      "domain": "unicharm.co.jp",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.unicharm.co.jp",
      "position": 19,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    }
  ],
  "sources": [
    {
      "displayName": "Futuremarketinsights",
      "domain": "futuremarketinsights.com",
      "mentions": 10,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Consumerreports",
      "domain": "consumerreports.org",
      "mentions": 8,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 7,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Making A Difference",
      "domain": "making-a-difference.co.za",
      "mentions": 4,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Skymarketinsights",
      "domain": "skymarketinsights.com",
      "mentions": 4,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Gminsights",
      "domain": "gminsights.com",
      "mentions": 3,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Goodhousekeeping",
      "domain": "goodhousekeeping.com",
      "mentions": 2,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Simplestepsmarket",
      "domain": "simplestepsmarket.com",
      "mentions": 2,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Swaddlean",
      "domain": "swaddlean.com",
      "mentions": 2,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Babycenter",
      "domain": "babycenter.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Babygearlab",
      "domain": "babygearlab.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Consumerreviews",
      "domain": "consumerreviews.org",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Diaperrankings",
      "domain": "diaperrankings.org",
      "mentions": 1,
      "official": false,
      "position": 13
    },
    {
      "displayName": "Greenratings",
      "domain": "greenratings.org",
      "mentions": 1,
      "official": false,
      "position": 14
    },
    {
      "displayName": "Jennyblogs",
      "domain": "jennyblogs.com",
      "mentions": 1,
      "official": false,
      "position": 15
    },
    {
      "displayName": "Marketsandata",
      "domain": "marketsandata.com",
      "mentions": 1,
      "official": false,
      "position": 16
    },
    {
      "displayName": "Marketwatch",
      "domain": "marketwatch.com",
      "mentions": 1,
      "official": false,
      "position": 17
    },
    {
      "displayName": "Organicdiapers",
      "domain": "organicdiapers.org",
      "mentions": 1,
      "official": false,
      "position": 18
    },
    {
      "displayName": "Parenting",
      "domain": "parenting.com",
      "mentions": 1,
      "official": false,
      "position": 19
    },
    {
      "displayName": "YouTube",
      "domain": "youtube.com",
      "mentions": 1,
      "official": false,
      "position": 20
    }
  ],
  "history": [
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "pampers",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "huggies",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "honest-company",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "luvs",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "luvs",
      "position": 4,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "luvs",
      "position": 4,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "luvs",
      "position": 4,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "luvs",
      "position": 4,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "luvs",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "luvs",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "coterie",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "coterie",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "coterie",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "coterie",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "coterie",
      "position": 5,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "coterie",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "coterie",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "millie-moon",
      "position": 8,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "millie-moon",
      "position": 9,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "millie-moon",
      "position": 9,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "millie-moon",
      "position": 7,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "millie-moon",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "millie-moon",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "mamypoko",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "hello-bello",
      "position": 7,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "hello-bello",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "bambo-nature",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "kimberly-clark-baby",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "kirkland-signature-diapers",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "up-and-up",
      "position": 19,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "up-and-up",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "ariel-baby",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "merries",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "dyper",
      "position": 7,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "dyper",
      "position": 10,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "dyper",
      "position": 7,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "dyper",
      "position": 7,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "dyper",
      "position": 8,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "dyper",
      "position": 10,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "dyper",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "amazon-mama-bear-superabsorbent",
      "position": 16,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "parent-s-choice",
      "position": 17,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "seventh-generation",
      "position": 9,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "seventh-generation",
      "position": 6,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "seventh-generation",
      "position": 15,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "seventh-generation",
      "position": 12,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "seventh-generation",
      "position": 6,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "seventh-generation",
      "position": 18,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "seventh-generation",
      "position": 18,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "unicharm-moony",
      "position": 19,
      "snapshotDate": "2026-08-09"
    }
  ]
}