{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula",
    "categoryName": "Baby Formula",
    "categoryPath": "Baby & Toddler > Nursing & Feeding > Baby & Toddler Food > Baby Formula",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 24,
    "citedSourceCount": 26,
    "currentLeader": "Similac",
    "officialBrandSiteCitationShare": 2,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "Consumerreports",
        "domain": "consumerreports.org"
      },
      {
        "displayName": "Healthline",
        "domain": "healthline.com"
      },
      {
        "displayName": "Thecustomerdigest",
        "domain": "thecustomerdigest.com"
      }
    ],
    "topBrands": [
      "Similac",
      "Enfamil",
      "Gerber"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 24 baby formula brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Similac appeared in the most answers overall, followed by Enfamil and Gerber.",
    "Similac held the top position, but the ranking below it moved sharply: Gerber, Nestlé, Danone and Abbott entered the top 10 this week, while Aptamil and Holle dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Consumerreports, Healthline and Thecustomerdigest, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names Enfamil, Google AI Mode and Perplexity both name Similac first, and Gemini names Nestlé, which does not appear in the top five of any other engine."
  ],
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      }
    },
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    },
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      "brand": "Abbott",
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    },
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      "brand": "Bobbie Baby",
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      "brand": "NUK Baby Formula",
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