{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/business-services-business-finance-providers-accounting-firms",
    "categoryName": "Accounting Firms",
    "categoryPath": "Business Services > Business Finance Providers > Accounting Firms",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/business-services-business-finance-providers-accounting-firms.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/business-services-business-finance-providers-accounting-firms.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "business-services-business-finance-providers-accounting-firms",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 19,
    "citedSourceCount": 17,
    "currentLeader": "PwC",
    "officialBrandSiteCitationShare": 15,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "Insidepublicaccounting",
        "domain": "insidepublicaccounting.com"
      },
      {
        "displayName": "Poetsandquants",
        "domain": "poetsandquants.com"
      },
      {
        "displayName": "Accountingtoday",
        "domain": "accountingtoday.com"
      }
    ],
    "topBrands": [
      "PwC",
      "EY",
      "Deloitte"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 19 accounting firms brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. PwC appeared in the most answers overall, followed by EY and Deloitte.",
    "PwC overtook Deloitte this week to take the top position.",
    "No single publisher dominates. The most cited sources are Insidepublicaccounting, Poetsandquants and Accountingtoday, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names PwC and Google AI Mode, Gemini and Perplexity name Deloitte first."
  ],
  "ranking": [
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      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.pwc.com",
      "position": 1,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 2
      }
    },
    {
      "brand": "EY",
      "domain": "ey.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.ey.com",
      "position": 2,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 3,
        "gemini": 3,
        "perplexity": 4
      }
    },
    {
      "brand": "Deloitte",
      "domain": "deloitte.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www2.deloitte.com",
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      "previousPosition": 1,
      "providerPositions": {
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        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 1
      }
    },
    {
      "brand": "KPMG",
      "domain": "kpmg.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://kpmg.com/us/en/home.html",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 5
      }
    },
    {
      "brand": "BDO",
      "domain": "bdo.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.bdo.com/office/usa",
      "position": 5,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Baker Tilly",
      "domain": "bakertilly.com",
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      "officialUrl": "https://www.bakertilly.com",
      "position": 6,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 7,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "RSM US",
      "domain": "rsmus.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://rsmus.com",
      "position": 7,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
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        "gemini": 5,
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      }
    },
    {
      "brand": "Grant Thornton",
      "domain": "grantthornton.com",
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      "officialUrl": "https://www.grantthornton.com",
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      "providerPositions": {
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        "gemini": 9,
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      }
    },
    {
      "brand": "Plante Moran",
      "domain": "plantemoran.com",
      "isNew": false,
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      "officialUrl": "https://www.plantemoran.com/",
      "position": 9,
      "previousPosition": 16,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "CBIZ",
      "domain": "cbiz.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.cbiz.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": 9,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "CohnReznick",
      "domain": "cohnreznick.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.cohnreznick.com/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
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        "gemini": null,
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      }
    },
    {
      "brand": "RSM",
      "domain": "rsmus.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://rsmus.com",
      "position": 12,
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      "providerPositions": {
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        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "PKF O'Connor Davies",
      "domain": "pkfod.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.pkfod.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Crowe",
      "domain": "crowe.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.crowe.com",
      "position": 14,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "RSM US LLP",
      "domain": "rsmus.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://rsmus.com/",
      "position": 15,
      "previousPosition": 9,
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "CliftonLarsonAllen",
      "domain": "claconnect.com",
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      "movement": -2,
      "officialUrl": "https://claconnect.com",
      "position": 16,
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        "google_ai_mode": 10,
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      }
    },
    {
      "brand": "Eide Bailly LLP",
      "domain": "eidebailly.com",
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      "movement": null,
      "officialUrl": "https://www.eidebailly.com/",
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        "gemini": null,
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      }
    },
    {
      "brand": "Forvis Mazars",
      "domain": "forvismazars.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://www.forvismazars.com",
      "position": 18,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
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        "gemini": 10,
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      }
    },
    {
      "brand": "Moss Adams",
      "domain": "mossadams.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.mossadams.com",
      "position": 19,
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      "providerPositions": {
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        "perplexity": 9
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    }
  ],
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      "domain": "insidepublicaccounting.com",
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      "official": false,
      "position": 1
    },
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      "position": 2
    },
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      "domain": "accountingtoday.com",
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    },
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    },
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    },
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    },
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      "displayName": "Home",
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    },
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    },
    {
      "displayName": "Pwc",
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      "position": 16
    },
    {
      "displayName": "Rsmus",
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    }
  ],
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      "snapshotDate": "2026-06-28"
    },
    {
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}