{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/business-services-business-finance-providers-financial-consulting-providers",
    "categoryName": "Financial Consulting Providers",
    "categoryPath": "Business Services > Business Finance Providers > Financial Consulting Providers",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/business-services-business-finance-providers-financial-consulting-providers.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/business-services-business-finance-providers-financial-consulting-providers.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "business-services-business-finance-providers-financial-consulting-providers",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 16,
    "citedSourceCount": 21,
    "currentLeader": "McKinsey & Company",
    "officialBrandSiteCitationShare": 22,
    "sourceMentionTotal": 50,
    "topBrandSites": [
      {
        "displayName": "Vault",
        "domain": "legacy.vault.com"
      },
      {
        "displayName": "Vault",
        "domain": "vault.com"
      },
      {
        "displayName": "Managementconsulted",
        "domain": "managementconsulted.com"
      }
    ],
    "topBrands": [
      "McKinsey & Company",
      "Deloitte",
      "EY"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 16 financial consulting providers brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. McKinsey & Company appeared in the most answers overall, followed by Deloitte and EY.",
    "McKinsey & Company entered the index this week directly at position 1.",
    "No single publisher dominates. The most cited sources are Vault, Vault and Managementconsulted, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Perplexity name McKinsey & Company first and Gemini names Deloitte."
  ],
  "ranking": [
    {
      "brand": "McKinsey & Company",
      "domain": "mckinsey.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.mckinsey.com",
      "position": 1,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 5,
        "perplexity": 1
      }
    },
    {
      "brand": "Deloitte",
      "domain": "deloitte.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www2.deloitte.com",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": 1,
        "perplexity": 2
      }
    },
    {
      "brand": "EY",
      "domain": "ey.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.ey.com",
      "position": 3,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 4,
        "perplexity": 4
      }
    },
    {
      "brand": "PwC",
      "domain": "pwc.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.pwc.com",
      "position": 4,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": 2,
        "perplexity": 3
      }
    },
    {
      "brand": "Boston Consulting Group",
      "domain": "bcg.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.bcg.com",
      "position": 5,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 2,
        "gemini": 6,
        "perplexity": 8
      }
    },
    {
      "brand": "Bain & Company",
      "domain": "bain.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.bain.com/",
      "position": 6,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 3,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "KPMG",
      "domain": "home.kpmg",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://home.kpmg",
      "position": 7,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": 3,
        "perplexity": 5
      }
    },
    {
      "brand": "Accenture",
      "domain": "accenture.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.accenture.com",
      "position": 8,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": 7
      }
    },
    {
      "brand": "Oliver Wyman",
      "domain": "oliverwyman.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.oliverwyman.com/",
      "position": 9,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 8,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "BDO",
      "domain": "bdo.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.bdo.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "KPMG LLP (Advisory)",
      "domain": "kpmg.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://kpmg.com/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "FTI Consulting, Inc.",
      "domain": "fticonsulting.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.fticonsulting.com/",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Protiviti",
      "domain": "protiviti.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.protiviti.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Alvarez & Marsal",
      "domain": "alvarezandmarsal.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://alvarezandmarsal.com",
      "position": 14,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "FTI Consulting",
      "domain": "fticonsulting.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.fticonsulting.com",
      "position": 15,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Marsh & McLennan Advantage",
      "domain": "mmadvantage.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.mmadvantage.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    }
  ],
  "sources": [
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      "domain": "legacy.vault.com",
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      "official": false,
      "position": 1
    },
    {
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      "domain": "vault.com",
      "mentions": 8,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Managementconsulted",
      "domain": "managementconsulted.com",
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      "official": false,
      "position": 3
    },
    {
      "displayName": "Consultancy",
      "domain": "consultancy.org",
      "mentions": 6,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Mckinsey",
      "domain": "mckinsey.com",
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      "official": true,
      "position": 5
    },
    {
      "displayName": "Umbrex",
      "domain": "umbrex.com",
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      "official": false,
      "position": 6
    },
    {
      "displayName": "Accenture",
      "domain": "accenture.com",
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      "official": true,
      "position": 7
    },
    {
      "displayName": "Bain",
      "domain": "bain.com",
      "mentions": 1,
      "official": true,
      "position": 8
    },
    {
      "displayName": "Bcg",
      "domain": "bcg.com",
      "mentions": 1,
      "official": true,
      "position": 9
    },
    {
      "displayName": "Bdo",
      "domain": "bdo.com",
      "mentions": 1,
      "official": true,
      "position": 10
    },
    {
      "displayName": "Caseinterview",
      "domain": "caseinterview.com",
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      "official": false,
      "position": 11
    },
    {
      "displayName": "Consultancy Me",
      "domain": "consultancy-me.com",
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      "official": false,
      "position": 12
    },
    {
      "displayName": "Ey",
      "domain": "ey.com",
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      "official": true,
      "position": 13
    },
    {
      "displayName": "Greensportsblog",
      "domain": "greensportsblog.com",
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      "position": 14
    },
    {
      "displayName": "Hackingthecaseinterview",
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    },
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    },
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      "displayName": "Mmadvantage",
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      "position": 17
    },
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      "displayName": "Pwc",
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    },
    {
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    },
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    },
    {
      "displayName": "Deloitte",
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    }
  ],
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      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "deloitte",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "deloitte",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
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      "snapshotDate": "2026-07-12"
    },
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    },
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    },
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      "snapshotDate": "2026-08-02"
    },
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    },
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    },
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    },
    {
      "brandKey": "ey",
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    },
    {
      "brandKey": "ey",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "pwc",
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    },
    {
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    },
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    },
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      "brandKey": "pwc",
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    },
    {
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    },
    {
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    },
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    },
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    },
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    },
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}