{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/electronics-marine-electronics-fish-finders",
    "categoryName": "Fish Finders",
    "categoryPath": "Electronics > Marine Electronics > Fish Finders",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/electronics-marine-electronics-fish-finders.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/electronics-marine-electronics-fish-finders.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "electronics-marine-electronics-fish-finders",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 18,
    "citedSourceCount": 33,
    "currentLeader": "Garmin",
    "officialBrandSiteCitationShare": 19,
    "sourceMentionTotal": 59,
    "topBrandSites": [
      {
        "displayName": "Sportfishingbuddy",
        "domain": "sportfishingbuddy.com"
      },
      {
        "displayName": "Focusfishing",
        "domain": "focusfishing.com"
      },
      {
        "displayName": "Riverislemarine",
        "domain": "riverislemarine.com"
      }
    ],
    "topBrands": [
      "Garmin",
      "Humminbird",
      "Lowrance"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 18 fish finders brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Garmin appeared in the most answers overall, followed by Humminbird and Lowrance.",
    "Garmin has held the top position since 19 July 2026, and the ranking below it moved little this week.",
    "No single publisher dominates. The most cited sources are Sportfishingbuddy, Focusfishing and Riverislemarine, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Garmin first and Perplexity names Humminbird."
  ],
  "ranking": [
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      "brand": "Garmin",
      "domain": "garmin.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.garmin.com/en-US/c/marine/fishfinders/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 2
      }
    },
    {
      "brand": "Humminbird",
      "domain": "johnsonoutdoors.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://humminbird.johnsonoutdoors.com/us",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 1
      }
    },
    {
      "brand": "Lowrance",
      "domain": "lowrance.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.lowrance.com/",
      "position": 3,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 3,
        "gemini": 3,
        "perplexity": 3
      }
    },
    {
      "brand": "Raymarine",
      "domain": "raymarine.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.raymarine.com/",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 5,
        "gemini": 5,
        "perplexity": 4
      }
    },
    {
      "brand": "Simrad",
      "domain": "simrad-yachting.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.simrad-yachting.com/",
      "position": 5,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Deeper",
      "domain": "deepersonar.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://deepersonar.com",
      "position": 6,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 6,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Furuno",
      "domain": "furuno.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.furuno.com",
      "position": 7,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "MarCum",
      "domain": "marcumtech.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://marcumtech.com/",
      "position": 8,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Humminbird HELIX",
      "domain": "humminbird.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.humminbird.com",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "B&G",
      "domain": "bandg.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.bandg.com",
      "position": 10,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Vexilar",
      "domain": "vexilar.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://vexilar.com/",
      "position": 11,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Siemens",
      "domain": "siemens.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.siemens.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Jeppesen Marine",
      "domain": "jeppesenmarine.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.jeppesenmarine.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Aqua-Vu",
      "domain": "aquavu.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.aquavu.com",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Navico",
      "domain": "navico.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.navico.com",
      "position": 15,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Lucky",
      "domain": "lucky-fishfinder.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://lucky-fishfinder.com",
      "position": 16,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "C-MAP",
      "domain": "c-map.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://c-map.com",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Hawkeye",
      "domain": "norcrossmarine.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.norcrossmarine.com/",
      "position": 18,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    }
  ],
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      "domain": "sportfishingbuddy.com",
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      "official": false,
      "position": 1
    },
    {
      "displayName": "Focusfishing",
      "domain": "focusfishing.com",
      "mentions": 6,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Riverislemarine",
      "domain": "riverislemarine.com",
      "mentions": 5,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Outdoorlife",
      "domain": "outdoorlife.com",
      "mentions": 3,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Firstchoicemarine",
      "domain": "firstchoicemarine.com",
      "mentions": 2,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Garmin",
      "domain": "garmin.com",
      "mentions": 2,
      "official": true,
      "position": 6
    },
    {
      "displayName": "Barkandbrass",
      "domain": "barkandbrass.com",
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      "official": false,
      "position": 7
    },
    {
      "displayName": "Fieldandstream",
      "domain": "fieldandstream.com",
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      "official": false,
      "position": 8
    },
    {
      "displayName": "Fishingmad",
      "domain": "fishingmad.com.au",
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      "official": false,
      "position": 9
    },
    {
      "displayName": "Humminbird",
      "domain": "humminbird.com",
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      "official": true,
      "position": 10
    },
    {
      "displayName": "Safeharborfishing",
      "domain": "safeharborfishing.com",
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      "official": false,
      "position": 11
    },
    {
      "displayName": "Amazon",
      "domain": "us.amazon.com",
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      "official": false,
      "position": 12
    },
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      "displayName": "Bandg",
      "domain": "bandg.com",
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      "official": true,
      "position": 13
    },
    {
      "displayName": "Basspro",
      "domain": "basspro.com",
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      "official": false,
      "position": 14
    },
    {
      "displayName": "Boatingmag",
      "domain": "boatingmag.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Boatsales",
      "domain": "boatsales.com",
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      "position": 16
    },
    {
      "displayName": "Defender",
      "domain": "defender.com",
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      "official": false,
      "position": 17
    },
    {
      "displayName": "Essenbaymarine",
      "domain": "essenbaymarine.com",
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      "official": false,
      "position": 18
    },
    {
      "displayName": "Fishfindertech",
      "domain": "fishfindertech.com",
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      "official": false,
      "position": 19
    },
    {
      "displayName": "Furuno",
      "domain": "furuno.com",
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      "official": true,
      "position": 20
    },
    {
      "displayName": "Intoflyfishing",
      "domain": "intoflyfishing.com",
      "mentions": 1,
      "official": false,
      "position": 21
    },
    {
      "displayName": "Jeppesenmarine",
      "domain": "jeppesenmarine.com",
      "mentions": 1,
      "official": true,
      "position": 22
    },
    {
      "displayName": "Lowrance",
      "domain": "lowrance.com",
      "mentions": 1,
      "official": true,
      "position": 23
    },
    {
      "displayName": "Martekmd",
      "domain": "martekmd.com",
      "mentions": 1,
      "official": false,
      "position": 24
    },
    {
      "displayName": "Mby",
      "domain": "mby.com",
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      "official": false,
      "position": 25
    },
    {
      "displayName": "Nationalgeographic",
      "domain": "nationalgeographic.com",
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      "official": false,
      "position": 26
    },
    {
      "displayName": "Navico",
      "domain": "navico.com",
      "mentions": 1,
      "official": true,
      "position": 27
    },
    {
      "displayName": "Prnewswire",
      "domain": "prnewswire.com",
      "mentions": 1,
      "official": false,
      "position": 28
    },
    {
      "displayName": "Raymarine",
      "domain": "raymarine.com",
      "mentions": 1,
      "official": true,
      "position": 29
    },
    {
      "displayName": "Siemens",
      "domain": "siemens.com",
      "mentions": 1,
      "official": true,
      "position": 30
    },
    {
      "displayName": "Tradeinn",
      "domain": "tradeinn.com",
      "mentions": 1,
      "official": false,
      "position": 31
    },
    {
      "displayName": "Westmarine",
      "domain": "westmarine.com",
      "mentions": 1,
      "official": false,
      "position": 32
    },
    {
      "displayName": "Yachting World",
      "domain": "yachting-world.com",
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      "official": false,
      "position": 33
    }
  ],
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      "brandKey": "garmin",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "garmin",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "garmin",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "garmin",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "garmin",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "garmin",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "garmin",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "humminbird",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "humminbird",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "humminbird",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "humminbird",
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    },
    {
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      "snapshotDate": "2026-07-26"
    },
    {
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "humminbird",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "lowrance",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "lowrance",
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      "snapshotDate": "2026-07-05"
    },
    {
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
    {
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    },
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      "brandKey": "deeper",
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    },
    {
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    },
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    },
    {
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    {
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    },
    {
      "brandKey": "deeper",
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    },
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "furuno",
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    },
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    },
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    },
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    },
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      "brandKey": "marcum",
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    },
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "marcum",
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      "snapshotDate": "2026-08-09"
    },
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    },
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      "snapshotDate": "2026-08-02"
    },
    {
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "vexilar",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "vexilar",
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    },
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    },
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    },
    {
      "brandKey": "vexilar",
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    },
    {
      "brandKey": "vexilar",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "vexilar",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "siemens",
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      "snapshotDate": "2026-08-09"
    },
    {
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