{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/erp-accounting-and-finance-software-equity-management-software",
    "categoryName": "Equity Management Software",
    "categoryPath": "ERP > Accounting & Finance Software > Equity Management Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/erp-accounting-and-finance-software-equity-management-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/erp-accounting-and-finance-software-equity-management-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "erp-accounting-and-finance-software-equity-management-software",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 20,
    "citedSourceCount": 21,
    "currentLeader": "Carta",
    "officialBrandSiteCitationShare": 23,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Pulley",
        "domain": "pulley.com"
      },
      {
        "displayName": "GetApp",
        "domain": "getapp.com"
      }
    ],
    "topBrands": [
      "Carta",
      "Pulley",
      "Eqvista"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 20 equity management software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Carta appeared in the most answers overall, followed by Pulley and Eqvista.",
    "Carta has held the top position since 14 June 2026, and the ranking below it moved little this week.",
    "Review platforms shape this category: G2, GetApp and G2 are the most cited review sources, and review platforms account for 48% of all citations.",
    "The engines disagree on the leader. ChatGPT names J.P. Morgan Workplace Solutions, Google AI Mode names Eqvista, Gemini names Carta, and Perplexity names Solium, which does not appear in the top five of any other engine."
  ],
  "ranking": [
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      "isNew": false,
      "movement": 0,
      "officialUrl": "https://carta.com",
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      "previousPosition": 1,
      "providerPositions": {
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        "google_ai_mode": 2,
        "gemini": 1,
        "perplexity": 2
      }
    },
    {
      "brand": "Pulley",
      "domain": "pulley.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://pulley.com",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 6,
        "gemini": 2,
        "perplexity": 5
      }
    },
    {
      "brand": "Eqvista",
      "domain": "eqvista.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://eqvista.com",
      "position": 3,
      "previousPosition": 3,
      "providerPositions": {
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        "google_ai_mode": 1,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "J.P. Morgan Workplace Solutions",
      "domain": "jpmorgan.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.jpmorgan.com/onyx/workplace-solutions.htm",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
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        "google_ai_mode": 3,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Ledgy",
      "domain": "ledgy.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.ledgy.com/",
      "position": 5,
      "previousPosition": 6,
      "providerPositions": {
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        "google_ai_mode": 7,
        "gemini": 3,
        "perplexity": 4
      }
    },
    {
      "brand": "Cake Equity",
      "domain": "cakeequity.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.cakeequity.com",
      "position": 6,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 5,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Qapita",
      "domain": "qapita.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.qapita.com/",
      "position": 7,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "EqPath",
      "domain": "eqpath.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://eqpath.com",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "EquityList",
      "domain": "equitylist.co",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.equitylist.co/",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 10,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Shareworks",
      "domain": "morganstanley.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.morganstanley.com/atwork/shareworks",
      "position": 10,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Optio Incentives",
      "domain": "optioincentives.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.optioincentives.com/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Solium",
      "domain": "solium.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.solium.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Slice Global Equity",
      "domain": "sliceequity.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.sliceequity.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Vestd",
      "domain": "vestd.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://www.vestd.com",
      "position": 14,
      "previousPosition": 23,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": 7
      }
    },
    {
      "brand": "Capshare",
      "domain": "capshare.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.capshare.com",
      "position": 15,
      "previousPosition": 14,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Shareworks by Morgan Stanley",
      "domain": "morganstanley.com",
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      "officialUrl": "https://morganstanley.com",
      "position": 16,
      "previousPosition": 0,
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        "google_ai_mode": 8,
        "gemini": null,
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      }
    },
    {
      "brand": "Certent Equity Management",
      "domain": "auroraglobal.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.auroraglobal.com",
      "position": 17,
      "previousPosition": 18,
      "providerPositions": {
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        "gemini": 9,
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      }
    },
    {
      "brand": "Fidelity Private Shares",
      "domain": "fidelity.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://fidelity.com",
      "position": 18,
      "previousPosition": 17,
      "providerPositions": {
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      }
    },
    {
      "brand": "Shoosmiths Equity",
      "domain": "shoosmiths.co.uk",
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      "officialUrl": "https://www.shoosmiths.co.uk",
      "position": 19,
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      "providerPositions": {
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        "gemini": null,
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      }
    },
    {
      "brand": "Gust Equity Management",
      "domain": "gust.com",
      "isNew": true,
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      "officialUrl": "https://gust.com/equity-management",
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    }
  ],
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      "displayName": "G2",
      "domain": "g2.com",
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      "official": false,
      "position": 1
    },
    {
      "displayName": "Pulley",
      "domain": "pulley.com",
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      "official": true,
      "position": 2
    },
    {
      "displayName": "GetApp",
      "domain": "getapp.com",
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      "official": false,
      "position": 3
    },
    {
      "displayName": "G2",
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    },
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    },
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    },
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    },
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    },
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    },
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      "position": 11
    },
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    },
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    },
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    },
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    },
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      "displayName": "Venturebeat",
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    }
  ],
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      "position": 1,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "carta",
      "position": 1,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "carta",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "carta",
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      "snapshotDate": "2026-07-05"
    },
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    },
    {
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    },
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      "brandKey": "carta",
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      "snapshotDate": "2026-07-26"
    },
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      "snapshotDate": "2026-08-02"
    },
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      "position": 1,
      "snapshotDate": "2026-08-09"
    },
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      "position": 2,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "pulley",
      "position": 3,
      "snapshotDate": "2026-06-21"
    },
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      "brandKey": "pulley",
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      "snapshotDate": "2026-06-28"
    },
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      "snapshotDate": "2026-07-05"
    },
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    },
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    },
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