{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/furniture-office-furniture-office-chairs",
    "categoryName": "Office Chairs",
    "categoryPath": "Furniture > Office Furniture > Office Chairs",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/furniture-office-furniture-office-chairs.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/furniture-office-furniture-office-chairs.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "furniture-office-furniture-office-chairs",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 18,
    "citedSourceCount": 22,
    "currentLeader": "Steelcase",
    "officialBrandSiteCitationShare": 22,
    "sourceMentionTotal": 58,
    "topBrandSites": [
      {
        "displayName": "Forbes",
        "domain": "forbes.com"
      },
      {
        "displayName": "Acciyo",
        "domain": "acciyo.com"
      },
      {
        "displayName": "Architecturaldigest",
        "domain": "architecturaldigest.com"
      }
    ],
    "topBrands": [
      "Steelcase",
      "Herman Miller",
      "Haworth"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 18 office chairs brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Steelcase appeared in the most answers overall, followed by Herman Miller and Haworth.",
    "Steelcase held the top position, but the ranking below it moved sharply: Secretlab and Autonomous dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Forbes, Acciyo and Architecturaldigest, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT and Google AI Mode both name Herman Miller first and Gemini and Perplexity both name Steelcase first."
  ],
  "ranking": [
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      "providerPositions": {
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        "google_ai_mode": 2,
        "gemini": 1,
        "perplexity": 1
      }
    },
    {
      "brand": "Herman Miller",
      "domain": "hermanmiller.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.hermanmiller.com/",
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      "previousPosition": 2,
      "providerPositions": {
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        "google_ai_mode": 1,
        "gemini": 2,
        "perplexity": 2
      }
    },
    {
      "brand": "Haworth",
      "domain": "haworth.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.haworth.com/",
      "position": 3,
      "previousPosition": 3,
      "providerPositions": {
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        "google_ai_mode": 3,
        "gemini": 4,
        "perplexity": 4
      }
    },
    {
      "brand": "Branch",
      "domain": "branchfurniture.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.branchfurniture.com",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
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        "google_ai_mode": 4,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "HON",
      "domain": "hon.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.hon.com",
      "position": 5,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": null,
        "gemini": 3,
        "perplexity": 9
      }
    },
    {
      "brand": "Humanscale",
      "domain": "humanscale.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.humanscale.com",
      "position": 6,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "FlexiSpot",
      "domain": "flexispot.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.flexispot.com",
      "position": 7,
      "previousPosition": 10,
      "providerPositions": {
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        "google_ai_mode": 6,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Sihoo",
      "domain": "sihoooffice.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.sihoooffice.com",
      "position": 8,
      "previousPosition": 8,
      "providerPositions": {
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        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Ergohuman",
      "domain": "ergohuman.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://ergohuman.com/",
      "position": 9,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Knoll",
      "domain": "knoll.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.knoll.com",
      "position": 10,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 10,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Secretlab",
      "domain": "secretlab.co",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://secretlab.co/",
      "position": 11,
      "previousPosition": 6,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Autonomous",
      "domain": "autonomous.ai",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.autonomous.ai",
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        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Vitra",
      "domain": "vitra.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.vitra.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "DXRacer",
      "domain": "dxracer.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://dxracer.com/",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Colamy",
      "domain": "colamyhome.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://colamyhome.com",
      "position": 15,
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      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Eurotech",
      "domain": "eurotechseating.com",
      "isNew": true,
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      "officialUrl": "https://www.eurotechseating.com",
      "position": 16,
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      }
    },
    {
      "brand": "Hbada",
      "domain": "hbada.com",
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      "movement": -3,
      "officialUrl": "https://hbada.com",
      "position": 17,
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      }
    },
    {
      "brand": "IKEA",
      "domain": "ikea.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.ikea.com/",
      "position": 18,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    }
  ],
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      "displayName": "Forbes",
      "domain": "forbes.com",
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      "official": false,
      "position": 1
    },
    {
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      "official": false,
      "position": 2
    },
    {
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    },
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      "official": false,
      "position": 5
    },
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      "domain": "btod.com",
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      "official": false,
      "position": 6
    },
    {
      "displayName": "Steelcase",
      "domain": "steelcase.com",
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      "official": true,
      "position": 7
    },
    {
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      "official": true,
      "position": 8
    },
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      "displayName": "Dxracer",
      "domain": "dxracer.com",
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      "official": true,
      "position": 10
    },
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    },
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      "position": 13
    },
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      "displayName": "Hbada",
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      "position": 14
    },
    {
      "displayName": "Hermanmiller",
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    },
    {
      "displayName": "Ikea",
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    },
    {
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    },
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      "position": 18
    },
    {
      "displayName": "Secretlab",
      "domain": "secretlab.co",
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      "official": true,
      "position": 19
    },
    {
      "displayName": "Standard",
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    },
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      "position": 21
    },
    {
      "displayName": "Wired",
      "domain": "wired.com",
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      "position": 22
    }
  ],
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      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "steelcase",
      "position": 1,
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    },
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    },
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    },
    {
      "brandKey": "steelcase",
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      "snapshotDate": "2026-07-26"
    },
    {
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      "snapshotDate": "2026-08-02"
    },
    {
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "herman-miller",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "herman-miller",
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      "snapshotDate": "2026-07-05"
    },
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    },
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    },
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    },
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    },
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