{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/hardware-building-materials-flooring-and-carpet",
    "categoryName": "Flooring & Carpet",
    "categoryPath": "Hardware > Building Materials > Flooring & Carpet",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/hardware-building-materials-flooring-and-carpet.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/hardware-building-materials-flooring-and-carpet.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "hardware-building-materials-flooring-and-carpet",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 24,
    "citedSourceCount": 22,
    "currentLeader": "Shaw Floors",
    "officialBrandSiteCitationShare": 16,
    "sourceMentionTotal": 69,
    "topBrandSites": [
      {
        "displayName": "Mordorintelligence",
        "domain": "mordorintelligence.com"
      },
      {
        "displayName": "Modernize",
        "domain": "modernize.com"
      },
      {
        "displayName": "Geminifloors",
        "domain": "geminifloors.com"
      }
    ],
    "topBrands": [
      "Shaw Floors",
      "Mannington",
      "Mohawk Industries"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 24 flooring & carpet brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Shaw Floors appeared in the most answers overall, followed by Mannington and Mohawk Industries.",
    "Shaw Floors held the top position, but the ranking below it moved sharply: Mohawk Industries entered the top 10 this week, while Mohawk Flooring and Armstrong Flooring dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Mordorintelligence, Modernize and Geminifloors, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT and Google AI Mode both name Mohawk Industries first, Gemini names Mohawk Flooring, and Perplexity names Mohawk."
  ],
  "ranking": [
    {
      "brand": "Shaw Floors",
      "domain": "shawfloors.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.shawfloors.com",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 2
      }
    },
    {
      "brand": "Mannington",
      "domain": "mannington.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.mannington.com/",
      "position": 2,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Mohawk Industries",
      "domain": "mohawkind.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.mohawkind.com/",
      "position": 3,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": null,
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      }
    },
    {
      "brand": "Pergo",
      "domain": "pergo.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.pergo.com",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 5,
        "gemini": 6,
        "perplexity": 3
      }
    },
    {
      "brand": "Tarkett",
      "domain": "tarkett.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.tarkett.com/",
      "position": 5,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Karndean",
      "domain": "karndean.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.karndean.com/",
      "position": 6,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Anderson Tuftex",
      "domain": "andersontuftex.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://andersontuftex.com",
      "position": 7,
      "previousPosition": 8,
      "providerPositions": {
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        "google_ai_mode": 8,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "Armstrong Flooring",
      "domain": "armstrongflooring.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.armstrongflooring.com",
      "position": 8,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": 4
      }
    },
    {
      "brand": "COREtec",
      "domain": "coretecfloors.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://coretecfloors.com",
      "position": 9,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Interface",
      "domain": "interface.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.interface.com/",
      "position": 10,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Mohawk",
      "domain": "mohawk.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.mohawk.com",
      "position": 11,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Mohawk Flooring",
      "domain": "mohawkflooring.com",
      "isNew": false,
      "movement": -10,
      "officialUrl": "https://www.mohawkflooring.com",
      "position": 12,
      "previousPosition": 2,
      "providerPositions": {
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        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Shaw Industries Group",
      "domain": "shawfloors.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://shawfloors.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "AHF Products",
      "domain": "ahfproducts.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.ahfproducts.com/en-us",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "CoreLuxe",
      "domain": "coreluxe.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.coreluxe.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "(static)",
      "domain": "uwk.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.uwk.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Forbo Flooring Systems",
      "domain": "forbo.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.forbo.com/flooring/en-gl",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
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      }
    },
    {
      "brand": "Gerflor",
      "domain": "gerflor.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.gerflor.com/",
      "position": 18,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": null,
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      }
    },
    {
      "brand": "CALI Floors",
      "domain": "califlowers.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.califlowers.com",
      "position": 19,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Karastan",
      "domain": "karastan.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://karastan.com",
      "position": 20,
      "previousPosition": 14,
      "providerPositions": {
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        "google_ai_mode": 9,
        "gemini": null,
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      }
    },
    {
      "brand": "Quick-Step",
      "domain": "quick-step.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.quick-step.com",
      "position": 21,
      "previousPosition": 17,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Bruce",
      "domain": "bruce.com",
      "isNew": false,
      "movement": -10,
      "officialUrl": "https://www.bruce.com",
      "position": 22,
      "previousPosition": 12,
      "providerPositions": {
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      }
    },
    {
      "brand": "Engineered Floors",
      "domain": "engineeredfloorsllc.com",
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      "movement": -3,
      "officialUrl": "https://www.engineeredfloorsllc.com/",
      "position": 23,
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      }
    },
    {
      "brand": "Wicanders",
      "domain": "wicanders.com",
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      "officialUrl": "https://www.wicanders.com",
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        "perplexity": 10
      }
    }
  ],
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      "displayName": "Mordorintelligence",
      "domain": "mordorintelligence.com",
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      "official": false,
      "position": 1
    },
    {
      "displayName": "Modernize",
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      "official": false,
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    },
    {
      "displayName": "Geminifloors",
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      "position": 3
    },
    {
      "displayName": "Researchandmarkets",
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    },
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    },
    {
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    },
    {
      "displayName": "Marketsandmarkets",
      "domain": "marketsandmarkets.com",
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      "position": 7
    },
    {
      "displayName": "Ahfproducts",
      "domain": "ahfproducts.com",
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      "position": 8
    },
    {
      "displayName": "Armstrongflooring",
      "domain": "armstrongflooring.com",
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      "official": true,
      "position": 9
    },
    {
      "displayName": "Coreluxe",
      "domain": "coreluxe.com",
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      "official": true,
      "position": 10
    },
    {
      "displayName": "Floorzi",
      "domain": "floorzi.com",
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      "official": false,
      "position": 11
    },
    {
      "displayName": "Homesandgardens",
      "domain": "homesandgardens.com",
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      "official": false,
      "position": 12
    },
    {
      "displayName": "Industryselect",
      "domain": "industryselect.com",
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      "official": false,
      "position": 13
    },
    {
      "displayName": "Karndean",
      "domain": "karndean.com",
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      "official": true,
      "position": 14
    },
    {
      "displayName": "Mcmillanfloors",
      "domain": "mcmillanfloors.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Mohawk",
      "domain": "mohawk.com",
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      "official": true,
      "position": 16
    },
    {
      "displayName": "Pergo",
      "domain": "pergo.com",
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      "official": true,
      "position": 17
    },
    {
      "displayName": "Quick Step",
      "domain": "quick-step.com",
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      "official": true,
      "position": 18
    },
    {
      "displayName": "Shawfloors",
      "domain": "shawfloors.com",
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      "official": true,
      "position": 19
    },
    {
      "displayName": "Tarkett",
      "domain": "tarkett.com",
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      "official": true,
      "position": 20
    },
    {
      "displayName": "Uwk",
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      "official": true,
      "position": 21
    },
    {
      "displayName": "Wicanders",
      "domain": "wicanders.com",
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      "official": true,
      "position": 22
    }
  ],
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      "brandKey": "shaw-floors",
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      "snapshotDate": "2026-06-28"
    },
    {
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    },
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    },
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    },
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