{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements",
    "categoryName": "Vitamins & Supplements",
    "categoryPath": "Health & Beauty > Health Care > Fitness & Nutrition > Vitamins & Supplements",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
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    "citedSourceCount": 23,
    "currentLeader": "Thorne",
    "officialBrandSiteCitationShare": 14,
    "sourceMentionTotal": 70,
    "topBrandSites": [
      {
        "displayName": "Verywellfit",
        "domain": "verywellfit.com"
      },
      {
        "displayName": "Consumerlab",
        "domain": "consumerlab.com"
      },
      {
        "displayName": "Forbes",
        "domain": "forbes.com"
      }
    ],
    "topBrands": [
      "Thorne",
      "Garden of Life",
      "Nature Made"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 22 vitamins & supplements brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Thorne appeared in the most answers overall, followed by Garden of Life and Nature Made.",
    "Thorne overtook Nature Made this week to take the top position.",
    "No single publisher dominates. The most cited sources are Verywellfit, Consumerlab and Forbes, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names Thorne, Google AI Mode and Gemini both name Nature Made first, and Perplexity names NOW Foods, which does not appear in the top five of any other engine."
  ],
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      "domain": "ritual.com",
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      "brand": "Pure Encapsulations",
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      "brand": "Kirkland Signature",
      "domain": "costco.com",
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      "brand": "Nutrilite",
      "domain": "amway.com",
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    },
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      "brand": "Life Extension",
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      "brand": "Nordic Naturals",
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      "brand": "Optimum Nutrition",
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      "brand": "GNC",
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      "brand": "One A Day",
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    },
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      "displayName": "Nowfoods",
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    },
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