{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-cosmetic-sets",
    "categoryName": "Cosmetic Sets",
    "categoryPath": "Health & Beauty > Personal Care > Cosmetics > Cosmetic Sets",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-cosmetic-sets.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-cosmetic-sets.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-personal-care-cosmetics-cosmetic-sets",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 24,
    "citedSourceCount": 32,
    "currentLeader": "Sephora",
    "officialBrandSiteCitationShare": 60,
    "sourceMentionTotal": 65,
    "topBrandSites": [
      {
        "displayName": "Sephora",
        "domain": "sephora.com"
      },
      {
        "displayName": "Americansalon",
        "domain": "americansalon.com"
      },
      {
        "displayName": "Businesswire",
        "domain": "businesswire.com"
      }
    ],
    "topBrands": [
      "Sephora",
      "Charlotte Tilbury",
      "Benefit Cosmetics"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 24 cosmetic sets brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Sephora appeared in the most answers overall, followed by Charlotte Tilbury and Benefit Cosmetics.",
    "Sephora overtook Charlotte Tilbury this week to take the top position.",
    "Answers in this category lean on vendor pages: Sephora, Charlottetilbury and Ulta are the most cited brand-owned sources, and official domains account for 60% of all citations.",
    "The engines disagree on the leader. ChatGPT and Gemini both name Sephora Favorites first, Google AI Mode names Sephora, and Perplexity names Sephora Collection."
  ],
  "ranking": [
    {
      "brand": "Sephora",
      "domain": "sephora.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.sephora.com/brand/sephora-collection",
      "position": 1,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 1,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Charlotte Tilbury",
      "domain": "charlottetilbury.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.charlottetilbury.com",
      "position": 2,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 3,
        "gemini": 2,
        "perplexity": 10
      }
    },
    {
      "brand": "Benefit Cosmetics",
      "domain": "benefitcosmetics.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.benefitcosmetics.com",
      "position": 3,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 4
      }
    },
    {
      "brand": "Fenty Beauty",
      "domain": "fentybeauty.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://fentybeauty.com",
      "position": 4,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 5,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Huda Beauty",
      "domain": "hudabeauty.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://hudabeauty.com",
      "position": 5,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": 3,
        "perplexity": 9
      }
    },
    {
      "brand": "Anastasia Beverly Hills",
      "domain": "anastasiabeverlyhills.com",
      "isNew": false,
      "movement": 14,
      "officialUrl": "https://www.anastasiabeverlyhills.com/",
      "position": 6,
      "previousPosition": 20,
      "providerPositions": {
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        "gemini": null,
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      }
    },
    {
      "brand": "Estée Lauder",
      "domain": "esteelauder.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.esteelauder.com",
      "position": 7,
      "previousPosition": 4,
      "providerPositions": {
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        "perplexity": 3
      }
    },
    {
      "brand": "Rare Beauty",
      "domain": "rarebeauty.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.rarebeauty.com/",
      "position": 8,
      "previousPosition": 9,
      "providerPositions": {
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        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "L'Oreal Paris",
      "domain": "lorealparisusa.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.lorealparisusa.com/",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Ulta Beauty",
      "domain": "ulta.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.ulta.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 2,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "MAC Cosmetics",
      "domain": "maccosmetics.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.maccosmetics.com",
      "position": 11,
      "previousPosition": 7,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Makeup By Mario",
      "domain": "makeupbymario.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://makeupbymario.com",
      "position": 12,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Maybelline",
      "domain": "maybelline.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.maybelline.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "NARS Cosmetics",
      "domain": "narscosmetics.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.narscosmetics.com/",
      "position": 14,
      "previousPosition": 0,
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      }
    },
    {
      "brand": "Urban Decay",
      "domain": "urbandecay.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.urbandecay.com/",
      "position": 15,
      "previousPosition": 16,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "ColourPop Cosmetics",
      "domain": "colourpop.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://colourpop.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Natasha Denona",
      "domain": "natashadanona.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://natashadanona.com/",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
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        "perplexity": 7
      }
    },
    {
      "brand": "Lancôme",
      "domain": "lancome-usa.com",
      "isNew": false,
      "movement": -10,
      "officialUrl": "https://www.lancome-usa.com",
      "position": 18,
      "previousPosition": 8,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Pat McGrath Labs",
      "domain": "patmcgrathlabs.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://patmcgrathlabs.com/",
      "position": 19,
      "previousPosition": 0,
      "providerPositions": {
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      }
    },
    {
      "brand": "Tarte",
      "domain": "tartecosmetics.com",
      "isNew": false,
      "movement": -7,
      "officialUrl": "https://tartecosmetics.com/",
      "position": 20,
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      "providerPositions": {
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      }
    },
    {
      "brand": "Clinique",
      "domain": "clinique.com",
      "isNew": false,
      "movement": -15,
      "officialUrl": "https://clinique.com",
      "position": 21,
      "previousPosition": 6,
      "providerPositions": {
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      }
    },
    {
      "brand": "e.l.f. Cosmetics",
      "domain": "elfcosmetics.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.elfcosmetics.com",
      "position": 22,
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      }
    },
    {
      "brand": "Macy's",
      "domain": "macys.com",
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      "officialUrl": "https://www.macys.com",
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      }
    },
    {
      "brand": "Too Faced",
      "domain": "toofaced.com",
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      "movement": -10,
      "officialUrl": "https://www.toofaced.com/",
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      }
    }
  ],
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      "displayName": "Sephora",
      "domain": "sephora.com",
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      "official": true,
      "position": 1
    },
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      "displayName": "Americansalon",
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      "official": false,
      "position": 2
    },
    {
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      "position": 3
    },
    {
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    },
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      "position": 5
    },
    {
      "displayName": "Hudabeauty",
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      "position": 6
    },
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    },
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      "displayName": "Loreal",
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    },
    {
      "displayName": "Macys",
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      "position": 9
    },
    {
      "displayName": "Narscosmetics",
      "domain": "narscosmetics.com",
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      "position": 10
    },
    {
      "displayName": "Nordstrom",
      "domain": "nordstrom.com",
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      "official": false,
      "position": 11
    },
    {
      "displayName": "Rarebeauty",
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    },
    {
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    },
    {
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    },
    {
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    },
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    },
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    },
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    },
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    },
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    },
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      "position": 24
    },
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    },
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    },
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    },
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      "position": 29
    },
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      "position": 30
    },
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    },
    {
      "displayName": "Vogue",
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    }
  ],
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      "snapshotDate": "2026-08-09"
    },
    {
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    },
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    {
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