{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-makeup",
    "categoryName": "Makeup",
    "categoryPath": "Health & Beauty > Personal Care > Cosmetics > Makeup",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-makeup.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-makeup.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-personal-care-cosmetics-makeup",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 20,
    "citedSourceCount": 19,
    "currentLeader": "Fenty Beauty",
    "officialBrandSiteCitationShare": 5,
    "sourceMentionTotal": 44,
    "topBrandSites": [
      {
        "displayName": "Americansalon",
        "domain": "americansalon.com"
      },
      {
        "displayName": "Statista",
        "domain": "statista.com"
      },
      {
        "displayName": "Cosmetify",
        "domain": "cosmetify.com"
      }
    ],
    "topBrands": [
      "Fenty Beauty",
      "MAC Cosmetics",
      "Huda Beauty"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 20 makeup brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Fenty Beauty appeared in the most answers overall, followed by MAC Cosmetics and Huda Beauty.",
    "Fenty Beauty held the top position, but the ranking below it moved sharply: Revlon and L'Oréal entered the top 10 this week, while NYX Professional Makeup and NARS dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Americansalon, Statista and Cosmetify, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names L'Oréal, which does not appear in the top five of any other engine, Google AI Mode and Gemini both name Huda Beauty first, and Perplexity names Fenty Beauty."
  ],
  "ranking": [
    {
      "brand": "Fenty Beauty",
      "domain": "fentybeauty.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.fentybeauty.com",
      "position": 1,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 1
      }
    },
    {
      "brand": "MAC Cosmetics",
      "domain": "maccosmetics.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.maccosmetics.com",
      "position": 2,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 3,
        "gemini": 3,
        "perplexity": 3
      }
    },
    {
      "brand": "Huda Beauty",
      "domain": "hudabeauty.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.hudabeauty.com",
      "position": 3,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 9
      }
    },
    {
      "brand": "Maybelline",
      "domain": "maybelline.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.maybelline.com",
      "position": 4,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": 2
      }
    },
    {
      "brand": "Kylie Cosmetics",
      "domain": "kyliecosmetics.com",
      "isNew": false,
      "movement": 7,
      "officialUrl": "https://www.kyliecosmetics.com",
      "position": 5,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 8
      }
    },
    {
      "brand": "Revlon",
      "domain": "revlon.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.revlon.com/",
      "position": 6,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Estée Lauder",
      "domain": "esteelauder.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.esteelauder.com/",
      "position": 7,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "e.l.f. Cosmetics",
      "domain": "elfcosmetics.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.elfcosmetics.com",
      "position": 8,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 6,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "L'Oréal",
      "domain": "lorealparisusa.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.lorealparisusa.com/",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Rare Beauty",
      "domain": "rarebeauty.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.rarebeauty.com",
      "position": 10,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 8,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "COVERGIRL",
      "domain": "covergirl.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.covergirl.com/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Charlotte Tilbury",
      "domain": "charlottetilbury.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.charlottetilbury.com",
      "position": 12,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": 10
      }
    },
    {
      "brand": "Avon",
      "domain": "avon.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.avon.com/",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "NYX Professional Makeup",
      "domain": "nyxcosmetics.com",
      "isNew": false,
      "movement": -8,
      "officialUrl": "https://www.nyxcosmetics.com",
      "position": 14,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 9,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Dior Beauty",
      "domain": "dior.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://dior.com",
      "position": 15,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "NARS",
      "domain": "narscosmetics.com",
      "isNew": false,
      "movement": -8,
      "officialUrl": "https://www.narscosmetics.com",
      "position": 16,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Makeup By Mario",
      "domain": "makeupbymario.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://makeupbymario.com",
      "position": 17,
      "previousPosition": 16,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Lancôme",
      "domain": "lancome-usa.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.lancome-usa.com",
      "position": 18,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "M·A·C Cosmetics",
      "domain": "maccosmetics.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://www.maccosmetics.com/",
      "position": 19,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "bareMinerals",
      "domain": "bareminerals.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.bareminerals.com/",
      "position": 20,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    }
  ],
  "sources": [
    {
      "displayName": "Americansalon",
      "domain": "americansalon.com",
      "mentions": 10,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Statista",
      "domain": "statista.com",
      "mentions": 10,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Cosmetify",
      "domain": "cosmetify.com",
      "mentions": 4,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Gideapac",
      "domain": "gideapac.com",
      "mentions": 4,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 2,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Bareminerals",
      "domain": "bareminerals.com",
      "mentions": 1,
      "official": true,
      "position": 6
    },
    {
      "displayName": "Bloomberg",
      "domain": "bloomberg.com",
      "mentions": 1,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Businessoffashion",
      "domain": "businessoffashion.com",
      "mentions": 1,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Covergirl",
      "domain": "covergirl.com",
      "mentions": 1,
      "official": true,
      "position": 9
    },
    {
      "displayName": "Elfbeauty",
      "domain": "elfbeauty.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Globenewswire",
      "domain": "globenewswire.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Loreal",
      "domain": "loreal.com",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Marieclaire",
      "domain": "marieclaire.com",
      "mentions": 1,
      "official": false,
      "position": 13
    },
    {
      "displayName": "Nytimes",
      "domain": "nytimes.com",
      "mentions": 1,
      "official": false,
      "position": 14
    },
    {
      "displayName": "Reuters",
      "domain": "reuters.com",
      "mentions": 1,
      "official": false,
      "position": 15
    },
    {
      "displayName": "Ringly",
      "domain": "ringly.io",
      "mentions": 1,
      "official": false,
      "position": 16
    },
    {
      "displayName": "Shisadaily",
      "domain": "shisadaily.com",
      "mentions": 1,
      "official": false,
      "position": 17
    },
    {
      "displayName": "Vanityfair",
      "domain": "vanityfair.com",
      "mentions": 1,
      "official": false,
      "position": 18
    },
    {
      "displayName": "Vogue",
      "domain": "vogue.com",
      "mentions": 1,
      "official": false,
      "position": 19
    }
  ],
  "history": [
    {
      "brandKey": "fenty-beauty",
      "position": 6,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 4,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 8,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 6,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 4,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 5,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "fenty-beauty",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 1,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 3,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 3,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "mac-cosmetics",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "huda-beauty",
      "position": 13,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "huda-beauty",
      "position": 10,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "huda-beauty",
      "position": 11,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "huda-beauty",
      "position": 10,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "huda-beauty",
      "position": 19,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "huda-beauty",
      "position": 14,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "huda-beauty",
      "position": 9,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "huda-beauty",
      "position": 7,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "huda-beauty",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "maybelline",
      "position": 3,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "maybelline",
      "position": 1,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "maybelline",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "maybelline",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "maybelline",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "maybelline",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "maybelline",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "maybelline",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "maybelline",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "kylie-cosmetics",
      "position": 10,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "kylie-cosmetics",
      "position": 12,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "kylie-cosmetics",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "revlon",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 4,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 6,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 25,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 10,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 4,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "est-e-lauder",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "e-l-f-cosmetics",
      "position": 9,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "e-l-f-cosmetics",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "l-or-al",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "rare-beauty",
      "position": 17,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "rare-beauty",
      "position": 5,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "rare-beauty",
      "position": 16,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "rare-beauty",
      "position": 23,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "rare-beauty",
      "position": 22,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "rare-beauty",
      "position": 6,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "rare-beauty",
      "position": 16,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "rare-beauty",
      "position": 10,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "rare-beauty",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "covergirl",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 14,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 7,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 13,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 19,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 12,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 12,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 11,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "charlotte-tilbury",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "avon",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nyx-professional-makeup",
      "position": 15,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "nyx-professional-makeup",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "nyx-professional-makeup",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "dior-beauty",
      "position": 24,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "dior-beauty",
      "position": 13,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "dior-beauty",
      "position": 8,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "dior-beauty",
      "position": 14,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "dior-beauty",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nars",
      "position": 12,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "nars",
      "position": 11,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "nars",
      "position": 15,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "nars",
      "position": 18,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "nars",
      "position": 16,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "nars",
      "position": 16,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "nars",
      "position": 11,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "nars",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "nars",
      "position": 16,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "makeup-by-mario",
      "position": 17,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "makeup-by-mario",
      "position": 16,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "makeup-by-mario",
      "position": 17,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "lanc-me",
      "position": 18,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "m-a-c-cosmetics",
      "position": 13,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "m-a-c-cosmetics",
      "position": 19,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "bareminerals",
      "position": 20,
      "snapshotDate": "2026-08-09"
    }
  ]
}