{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-perfume-and-cologne",
    "categoryName": "Perfume & Cologne",
    "categoryPath": "Health & Beauty > Personal Care > Cosmetics > Perfume & Cologne",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-perfume-and-cologne.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-perfume-and-cologne.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-personal-care-cosmetics-perfume-and-cologne",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 18,
    "citedSourceCount": 25,
    "currentLeader": "Chanel",
    "officialBrandSiteCitationShare": 15,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "Reddit",
        "domain": "reddit.com"
      },
      {
        "displayName": "Lissonpackaging",
        "domain": "lissonpackaging.com"
      },
      {
        "displayName": "Vogue",
        "domain": "vogue.com"
      }
    ],
    "topBrands": [
      "Chanel",
      "Dior",
      "Yves Saint Laurent"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 18 perfume & cologne brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Chanel appeared in the most answers overall, followed by Dior and Yves Saint Laurent.",
    "Chanel held the top position, but the ranking below it moved sharply: Gucci entered the top 10 this week, while Creed and Sephora dropped at least three positions.",
    "Community discussion drives this category: Reddit is the most cited community source, and community domains account for 20% of all citations.",
    "The engines disagree on the leader. ChatGPT and Gemini both name Chanel first, Google AI Mode names Dior, and Perplexity names FragranceX, which does not appear in the top five of any other engine."
  ],
  "ranking": [
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      "brand": "Chanel",
      "domain": "chanel.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.chanel.com/us/fragrance/",
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        "gemini": 1,
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      }
    },
    {
      "brand": "Dior",
      "domain": "dior.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.dior.com/en_us/beauty/fragrance",
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        "google_ai_mode": 1,
        "gemini": 2,
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      }
    },
    {
      "brand": "Yves Saint Laurent",
      "domain": "ysl.com",
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      "officialUrl": "https://ysl.com",
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        "google_ai_mode": 5,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "Tom Ford",
      "domain": "tomford.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.tomford.com",
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      "previousPosition": 3,
      "providerPositions": {
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      }
    },
    {
      "brand": "Maison Francis Kurkdjian",
      "domain": "franciskurkdjian.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.franciskurkdjian.com/us-en/",
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      }
    },
    {
      "brand": "Parfums de Marly",
      "domain": "parfums-de-marly.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.parfums-de-marly.com",
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      "providerPositions": {
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      }
    },
    {
      "brand": "Gucci",
      "domain": "gucci.com",
      "isNew": true,
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      "officialUrl": "https://www.gucci.com/us/en/ca/beauty/fragrances-c-beauty-fragrances",
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        "gemini": null,
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      }
    },
    {
      "brand": "FragranceX",
      "domain": "fragrancex.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.fragrancex.com",
      "position": 8,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Jo Malone London",
      "domain": "jomalone.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://www.jomalone.com/",
      "position": 9,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 9,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Le Labo",
      "domain": "lelabofragrances.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.lelabofragrances.com/",
      "position": 10,
      "previousPosition": 8,
      "providerPositions": {
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        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Sephora",
      "domain": "sephora.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.sephora.com",
      "position": 11,
      "previousPosition": 7,
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        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Nordstrom Beauty",
      "domain": "nordstrom.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.nordstrom.com",
      "position": 12,
      "previousPosition": 0,
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "FragranceNet",
      "domain": "fragrancenet.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.fragrancenet.com",
      "position": 13,
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      "providerPositions": {
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        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "Estee Lauder",
      "domain": "esteelauder.com",
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      "officialUrl": "https://www.esteeLauder.com",
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      }
    },
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      "brand": "Byredo",
      "domain": "byredo.com",
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      "movement": -3,
      "officialUrl": "https://www.byredo.com",
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      }
    },
    {
      "brand": "Creed",
      "domain": "creedfragrance.com",
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      "officialUrl": "https://www.creedfragrance.com",
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      }
    },
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      "brand": "Lancôme",
      "domain": "lancome-usa.com",
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      "officialUrl": "https://www.lancome-usa.com",
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      }
    },
    {
      "brand": "Tom Ford Beauty",
      "domain": "tomford.com",
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      "officialUrl": "https://www.tomford.com",
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      }
    }
  ],
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      "displayName": "Reddit",
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      "official": false,
      "position": 1
    },
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      "displayName": "Lissonpackaging",
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    },
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      "position": 3
    },
    {
      "displayName": "Pagesix",
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      "position": 4
    },
    {
      "displayName": "Macys",
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    },
    {
      "displayName": "Chanel",
      "domain": "chanel.com",
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      "official": true,
      "position": 7
    },
    {
      "displayName": "Dior",
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
    {
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    },
    {
      "displayName": "Scentstore",
      "domain": "scentstore.com",
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    },
    {
      "displayName": "Sephora",
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      "position": 21
    },
    {
      "displayName": "Tomford",
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      "position": 22
    },
    {
      "displayName": "Ubuy",
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      "position": 23
    },
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    },
    {
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      "position": 25
    }
  ],
  "history": [
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "chanel",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "chanel",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "chanel",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "chanel",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "dior",
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    },
    {
      "brandKey": "dior",
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    },
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    },
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    },
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