{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-facial-cleansers",
    "categoryName": "Facial Cleansers",
    "categoryPath": "Health & Beauty > Personal Care > Cosmetics > Skin Care > Facial Cleansers",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-skin-care-facial-cleansers.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-skin-care-facial-cleansers.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-personal-care-cosmetics-skin-care-facial-cleansers",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 21,
    "citedSourceCount": 30,
    "currentLeader": "CeraVe",
    "officialBrandSiteCitationShare": 24,
    "sourceMentionTotal": 70,
    "topBrandSites": [
      {
        "displayName": "Theguardian",
        "domain": "theguardian.com"
      },
      {
        "displayName": "Allure",
        "domain": "allure.com"
      },
      {
        "displayName": "Vogue",
        "domain": "vogue.com"
      }
    ],
    "topBrands": [
      "CeraVe",
      "La Roche-Posay",
      "Cetaphil"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 21 facial cleansers brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. CeraVe appeared in the most answers overall, followed by La Roche-Posay and Cetaphil.",
    "CeraVe held the top position, but the ranking below it moved sharply: The Ordinary and Youth to the People entered the top 10 this week, while Tatcha and Tula Skincare dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Theguardian, Allure and Vogue, which means the citation field is open.",
    "All four engines name CeraVe first, which is unusual: in most categories the engines disagree."
  ],
  "ranking": [
    {
      "brand": "CeraVe",
      "domain": "cerave.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.cerave.com",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 1
      }
    },
    {
      "brand": "La Roche-Posay",
      "domain": "laroche-posay.us",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.laroche-posay.us",
      "position": 2,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 3,
        "gemini": 2,
        "perplexity": 4
      }
    },
    {
      "brand": "Cetaphil",
      "domain": "cetaphil.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.cetaphil.com",
      "position": 3,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 2,
        "gemini": 4,
        "perplexity": 3
      }
    },
    {
      "brand": "Neutrogena",
      "domain": "neutrogena.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.neutrogena.com",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 8,
        "gemini": 3,
        "perplexity": 2
      }
    },
    {
      "brand": "Vanicream",
      "domain": "vanicream.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.vanicream.com/",
      "position": 5,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 7,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Fresh",
      "domain": "fresh.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.fresh.com/",
      "position": 6,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Kiehl's",
      "domain": "kiehls.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.kiehls.com",
      "position": 7,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "The Ordinary",
      "domain": "deciem.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://theordinary.deciem.com",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": 6
      }
    },
    {
      "brand": "Youth to the People",
      "domain": "youthtothepeople.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://youthtothepeople.com",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Drunk Elephant",
      "domain": "drunkelephant.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.drunkelephant.com",
      "position": 10,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": 9
      }
    },
    {
      "brand": "Avène",
      "domain": "aveneusa.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.aveneusa.com/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Paula's Choice",
      "domain": "paulaschoice.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.paulaschoice.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Tatcha",
      "domain": "tatcha.com",
      "isNew": false,
      "movement": -7,
      "officialUrl": "https://tatcha.com",
      "position": 13,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Tula Skincare",
      "domain": "tula.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.tula.com",
      "position": 14,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Aveeno",
      "domain": "aveeno.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.aveeno.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Boscia",
      "domain": "boscia.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.boscia.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Olay",
      "domain": "olay.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.olay.com/",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "EltaMD",
      "domain": "eltamd.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://eltamd.com",
      "position": 18,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Eucerin",
      "domain": "eucerinus.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.eucerinus.com/",
      "position": 19,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Peach & Lily",
      "domain": "peachandlily.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.peachandlily.com",
      "position": 20,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Skinceuticals",
      "domain": "skinceuticals.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.skinceuticals.com",
      "position": 21,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    }
  ],
  "sources": [
    {
      "displayName": "Theguardian",
      "domain": "theguardian.com",
      "mentions": 10,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Allure",
      "domain": "allure.com",
      "mentions": 9,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Vogue",
      "domain": "vogue.com",
      "mentions": 6,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Ulta",
      "domain": "ulta.com",
      "mentions": 5,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Usnews",
      "domain": "health.usnews.com",
      "mentions": 4,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Simporter",
      "domain": "simporter.com",
      "mentions": 4,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Vanicream",
      "domain": "vanicream.com",
      "mentions": 3,
      "official": true,
      "position": 7
    },
    {
      "displayName": "Yahoo",
      "domain": "shopping.yahoo.com",
      "mentions": 3,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Cetaphil",
      "domain": "cetaphil.com",
      "mentions": 2,
      "official": true,
      "position": 9
    },
    {
      "displayName": "Fresh",
      "domain": "fresh.com",
      "mentions": 2,
      "official": true,
      "position": 10
    },
    {
      "displayName": "Laroche Posay",
      "domain": "laroche-posay.us",
      "mentions": 2,
      "official": true,
      "position": 11
    },
    {
      "displayName": "Neutrogena",
      "domain": "neutrogena.com",
      "mentions": 2,
      "official": true,
      "position": 12
    },
    {
      "displayName": "Aveneusa",
      "domain": "aveneusa.com",
      "mentions": 1,
      "official": true,
      "position": 13
    },
    {
      "displayName": "Cerave",
      "domain": "cerave.com",
      "mentions": 1,
      "official": true,
      "position": 14
    },
    {
      "displayName": "Consumerreports",
      "domain": "consumerreports.org",
      "mentions": 1,
      "official": false,
      "position": 15
    },
    {
      "displayName": "Dermphysiciansne",
      "domain": "dermphysiciansne.com",
      "mentions": 1,
      "official": false,
      "position": 16
    },
    {
      "displayName": "Eltamd",
      "domain": "eltamd.com",
      "mentions": 1,
      "official": true,
      "position": 17
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 1,
      "official": false,
      "position": 18
    },
    {
      "displayName": "Goodhousekeeping",
      "domain": "goodhousekeeping.com",
      "mentions": 1,
      "official": false,
      "position": 19
    },
    {
      "displayName": "Harpersbazaar",
      "domain": "harpersbazaar.com",
      "mentions": 1,
      "official": false,
      "position": 20
    },
    {
      "displayName": "Healthline",
      "domain": "healthline.com",
      "mentions": 1,
      "official": false,
      "position": 21
    },
    {
      "displayName": "Marieclaire",
      "domain": "marieclaire.com",
      "mentions": 1,
      "official": false,
      "position": 22
    },
    {
      "displayName": "Nymag",
      "domain": "nymag.com",
      "mentions": 1,
      "official": false,
      "position": 23
    },
    {
      "displayName": "Prevention",
      "domain": "prevention.com",
      "mentions": 1,
      "official": false,
      "position": 24
    },
    {
      "displayName": "Reviewed",
      "domain": "reviewed.com",
      "mentions": 1,
      "official": false,
      "position": 25
    },
    {
      "displayName": "Tatcha",
      "domain": "tatcha.com",
      "mentions": 1,
      "official": true,
      "position": 26
    },
    {
      "displayName": "Tula",
      "domain": "tula.com",
      "mentions": 1,
      "official": true,
      "position": 27
    },
    {
      "displayName": "Usnews",
      "domain": "usnews.com",
      "mentions": 1,
      "official": false,
      "position": 28
    },
    {
      "displayName": "Verywellhealth",
      "domain": "verywellhealth.com",
      "mentions": 1,
      "official": false,
      "position": 29
    },
    {
      "displayName": "Youthtothepeople",
      "domain": "youthtothepeople.com",
      "mentions": 1,
      "official": true,
      "position": 30
    }
  ],
  "history": [
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "cerave",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "la-roche-posay",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "cetaphil",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "cetaphil",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "cetaphil",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "cetaphil",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "neutrogena",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "vanicream",
      "position": 14,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "vanicream",
      "position": 5,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "vanicream",
      "position": 21,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "vanicream",
      "position": 14,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "vanicream",
      "position": 6,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "vanicream",
      "position": 20,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "vanicream",
      "position": 12,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "vanicream",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "vanicream",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "fresh",
      "position": 29,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "fresh",
      "position": 5,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "fresh",
      "position": 7,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "fresh",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "kiehl-s",
      "position": 7,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "kiehl-s",
      "position": 12,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "kiehl-s",
      "position": 13,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "kiehl-s",
      "position": 9,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "kiehl-s",
      "position": 11,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "kiehl-s",
      "position": 6,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "kiehl-s",
      "position": 6,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "kiehl-s",
      "position": 12,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "kiehl-s",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "the-ordinary",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "youth-to-the-people",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "drunk-elephant",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "drunk-elephant",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "av-ne",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "paula-s-choice",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "tatcha",
      "position": 8,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "tatcha",
      "position": 6,
      "snapshotDate": "2026-06-21"
    },
    {
      "brandKey": "tatcha",
      "position": 8,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "tatcha",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "tatcha",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "tatcha",
      "position": 15,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "tatcha",
      "position": 8,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "tatcha",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "tatcha",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "tula-skincare",
      "position": 9,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "tula-skincare",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "aveeno",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "boscia",
      "position": 16,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "olay",
      "position": 17,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "eltamd",
      "position": 18,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "eucerin",
      "position": 19,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "peach-and-lily",
      "position": 20,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "skinceuticals",
      "position": 12,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "skinceuticals",
      "position": 24,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "skinceuticals",
      "position": 16,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "skinceuticals",
      "position": 18,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "skinceuticals",
      "position": 21,
      "snapshotDate": "2026-08-09"
    }
  ]
}