{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-lip-balms-and-treatments",
    "categoryName": "Lip Balms & Treatments",
    "categoryPath": "Health & Beauty > Personal Care > Cosmetics > Skin Care > Lip Balms & Treatments",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-skin-care-lip-balms-and-treatments.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/health-and-beauty-personal-care-cosmetics-skin-care-lip-balms-and-treatments.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "health-and-beauty-personal-care-cosmetics-skin-care-lip-balms-and-treatments",
    "snapshots": [
      "2026-06-14",
      "2026-06-21",
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 22,
    "citedSourceCount": 25,
    "currentLeader": "Burt's Bees",
    "officialBrandSiteCitationShare": 3,
    "sourceMentionTotal": 66,
    "topBrandSites": [
      {
        "displayName": "Allure",
        "domain": "allure.com"
      },
      {
        "displayName": "Vogue",
        "domain": "vogue.com"
      },
      {
        "displayName": "Nbcnews",
        "domain": "nbcnews.com"
      }
    ],
    "topBrands": [
      "Burt's Bees",
      "Aquaphor",
      "Vaseline"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 22 lip balms & treatments brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Burt's Bees appeared in the most answers overall, followed by Aquaphor and Vaseline.",
    "Burt's Bees held the top position, but the ranking below it moved sharply: eos and Carmex dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Allure, Vogue and Nbcnews, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Aquaphor first and Perplexity names Burt's Bees."
  ],
  "ranking": [
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      "brand": "Burt's Bees",
      "domain": "burtsbees.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.burtsbees.com/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 4,
        "gemini": 2,
        "perplexity": 1
      }
    },
    {
      "brand": "Aquaphor",
      "domain": "aquaphorus.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.aquaphorus.com/",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Vaseline",
      "domain": "vaseline.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.vaseline.com/",
      "position": 3,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 6,
        "gemini": 3,
        "perplexity": 7
      }
    },
    {
      "brand": "Summer Fridays",
      "domain": "summerfridays.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://summerfridays.com/",
      "position": 4,
      "previousPosition": 7,
      "providerPositions": {
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        "google_ai_mode": 2,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "ChapStick",
      "domain": "chapstick.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.chapstick.com/",
      "position": 5,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": 3
      }
    },
    {
      "brand": "Laneige",
      "domain": "laneige.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://us.laneige.com/",
      "position": 6,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Kiehl's",
      "domain": "kiehls.com",
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      "officialUrl": "https://www.kiehls.com",
      "position": 7,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": 5,
        "perplexity": 8
      }
    },
    {
      "brand": "Carmex",
      "domain": "mycarmex.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.mycarmex.com/",
      "position": 8,
      "previousPosition": 5,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Nivea",
      "domain": "nivea.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.nivea.com",
      "position": 9,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": 5
      }
    },
    {
      "brand": "Glossier",
      "domain": "glossier.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.glossier.com",
      "position": 10,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 3,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Blistex",
      "domain": "blistex.com",
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      "officialUrl": "https://www.blistex.com",
      "position": 11,
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        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "Jack Black",
      "domain": "getjackblack.com",
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      "officialUrl": "https://www.getjackblack.com",
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        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Lanolips",
      "domain": "lanolips.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://lanolips.com/",
      "position": 13,
      "previousPosition": 0,
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "eos",
      "domain": "eosproducts.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://eosproducts.com/",
      "position": 14,
      "previousPosition": 8,
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        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Rhode",
      "domain": "rhodeskin.com",
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      "movement": -2,
      "officialUrl": "https://www.rhodeskin.com/",
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      "previousPosition": 13,
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      }
    },
    {
      "brand": "Nécessaire",
      "domain": "necessaire.com",
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      "officialUrl": "https://necessaire.com",
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      "previousPosition": 0,
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      }
    },
    {
      "brand": "La Roche-Posay",
      "domain": "laroche-posay.us",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.laroche-posay.us",
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      "previousPosition": 16,
      "providerPositions": {
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        "gemini": 9,
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    },
    {
      "brand": "Olehenriksen",
      "domain": "olehenriksen.com",
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      "officialUrl": "https://olehenriksen.com",
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      "previousPosition": 0,
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      }
    },
    {
      "brand": "Vichy",
      "domain": "vichyusa.com",
      "isNew": true,
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      "officialUrl": "https://www.vichyusa.com",
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      "previousPosition": 0,
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    },
    {
      "brand": "Dr. Bronner's",
      "domain": "drbronner.com",
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      "officialUrl": "https://www.drbronner.com",
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    },
    {
      "brand": "EltaMD",
      "domain": "eltamd.com",
      "isNew": true,
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      "officialUrl": "https://eltamd.com",
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      "previousPosition": 0,
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    },
    {
      "brand": "Mentholatum",
      "domain": "mentholatum.com",
      "isNew": true,
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      "officialUrl": "https://www.mentholatum.com",
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  ],
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      "domain": "allure.com",
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      "official": false,
      "position": 1
    },
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      "official": false,
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    },
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      "domain": "nbcnews.com",
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      "official": false,
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    },
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      "displayName": "Verifiedmarketresearch",
      "domain": "verifiedmarketresearch.com",
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      "position": 4
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      "position": 5
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      "official": false,
      "position": 6
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      "official": false,
      "position": 7
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      "domain": "riverchasedermatology.com",
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      "official": false,
      "position": 8
    },
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      "domain": "glamour.com",
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      "official": false,
      "position": 9
    },
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      "displayName": "Usnews",
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      "official": false,
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    },
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      "position": 12
    },
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      "official": false,
      "position": 13
    },
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      "displayName": "Consumerreports",
      "domain": "consumerreports.org",
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      "official": false,
      "position": 14
    },
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      "displayName": "Elle",
      "domain": "elle.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Exclusivebeautyclub",
      "domain": "exclusivebeautyclub.com",
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      "official": false,
      "position": 16
    },
    {
      "displayName": "Fashionbeans",
      "domain": "fashionbeans.com",
      "mentions": 1,
      "official": false,
      "position": 17
    },
    {
      "displayName": "Healthline",
      "domain": "healthline.com",
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      "official": false,
      "position": 18
    },
    {
      "displayName": "Kiehls",
      "domain": "kiehls.com",
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      "official": true,
      "position": 19
    },
    {
      "displayName": "Lemon8 App",
      "domain": "lemon8-app.com",
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      "official": false,
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    },
    {
      "displayName": "Necessaire",
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      "position": 21
    },
    {
      "displayName": "Sephora",
      "domain": "sephora.com",
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      "official": false,
      "position": 22
    },
    {
      "displayName": "Today",
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    },
    {
      "displayName": "Vogue",
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      "position": 24
    },
    {
      "displayName": "Vogue",
      "domain": "vogue.com.au",
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      "official": false,
      "position": 25
    }
  ],
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      "brandKey": "burt-s-bees",
      "position": 1,
      "snapshotDate": "2026-06-14"
    },
    {
      "brandKey": "burt-s-bees",
      "position": 1,
      "snapshotDate": "2026-06-21"
    },
    {
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      "snapshotDate": "2026-06-28"
    },
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    },
    {
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    },
    {
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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      "brandKey": "chapstick",
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      "brandKey": "chapstick",
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