{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-household-paper-products-paper-towels",
    "categoryName": "Paper Towels",
    "categoryPath": "Home & Garden > Household Supplies > Household Paper Products > Paper Towels",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-household-paper-products-paper-towels.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-household-paper-products-paper-towels.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "home-and-garden-household-supplies-household-paper-products-paper-towels",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
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    "citedSourceCount": 24,
    "currentLeader": "Brawny",
    "officialBrandSiteCitationShare": 6,
    "sourceMentionTotal": 65,
    "topBrandSites": [
      {
        "displayName": "Techgearlab",
        "domain": "techgearlab.com"
      },
      {
        "displayName": "Consumerreports",
        "domain": "consumerreports.org"
      },
      {
        "displayName": "Seriouseats",
        "domain": "seriouseats.com"
      }
    ],
    "topBrands": [
      "Brawny",
      "Bounty",
      "Viva"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 19 paper towels brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Brawny appeared in the most answers overall, followed by Bounty and Viva.",
    "Brawny overtook Bounty this week to take the top position.",
    "No single publisher dominates. The most cited sources are Techgearlab, Consumerreports and Seriouseats, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names Brawny, Google AI Mode and Gemini both name Bounty first, and Perplexity names Kleenex, which does not appear in the top five of any other engine."
  ],
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    },
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      }
    },
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      "officialUrl": "https://www.sparkletowels.com",
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    },
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    },
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      "officialUrl": "https://www.kleenex.com",
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    },
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      "brand": "Seventh Generation",
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      }
    },
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      }
    },
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      "brand": "Member's Mark",
      "domain": "samsclub.com",
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    },
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    },
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      "brand": "Great Value",
      "domain": "walmart.com",
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      "brand": "Reel Paper",
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      "brand": "White Cloud",
      "domain": "mywhitecloud.com",
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  ],
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      "position": 2,
      "snapshotDate": "2026-06-28"
    },
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      "snapshotDate": "2026-07-05"
    },
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    },
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    },
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    },
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    },
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