{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-household-paper-products-toilet-paper",
    "categoryName": "Toilet Paper",
    "categoryPath": "Home & Garden > Household Supplies > Household Paper Products > Toilet Paper",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-household-paper-products-toilet-paper.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-household-paper-products-toilet-paper.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "home-and-garden-household-supplies-household-paper-products-toilet-paper",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
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    "citedSourceCount": 14,
    "currentLeader": "Charmin",
    "officialBrandSiteCitationShare": 4,
    "sourceMentionTotal": 53,
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      {
        "displayName": "Consumerreports",
        "domain": "consumerreports.org"
      },
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        "displayName": "Fortunebusinessinsights",
        "domain": "fortunebusinessinsights.com"
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      {
        "displayName": "Yourbestdigs",
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    ],
    "topBrands": [
      "Charmin",
      "Quilted Northern",
      "Cottonelle"
    ],
    "updateCadence": "weekly"
  },
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    "As of 9 August 2026, SupaIntent tracked 23 toilet paper brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Charmin appeared in the most answers overall, followed by Quilted Northern and Cottonelle.",
    "Charmin has held the top position since 28 June 2026, and the ranking below it moved little this week.",
    "No single publisher dominates. The most cited sources are Consumerreports, Fortunebusinessinsights and Yourbestdigs, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names Procter & Gamble Co., which does not appear in the top five of any other engine and Google AI Mode, Gemini and Perplexity name Charmin first."
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