{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-laundry-supplies-laundry-detergent",
    "categoryName": "Laundry Detergent",
    "categoryPath": "Home & Garden > Household Supplies > Laundry Supplies > Laundry Detergent",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-laundry-supplies-laundry-detergent.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/home-and-garden-household-supplies-laundry-supplies-laundry-detergent.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "home-and-garden-household-supplies-laundry-supplies-laundry-detergent",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 22,
    "citedSourceCount": 21,
    "currentLeader": "Tide",
    "officialBrandSiteCitationShare": 9,
    "sourceMentionTotal": 67,
    "topBrandSites": [
      {
        "displayName": "Goodhousekeeping",
        "domain": "goodhousekeeping.com"
      },
      {
        "displayName": "Lifestoryresearch",
        "domain": "lifestoryresearch.com"
      },
      {
        "displayName": "Statista",
        "domain": "statista.com"
      }
    ],
    "topBrands": [
      "Tide",
      "Gain",
      "Arm & Hammer"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 22 laundry detergent brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Tide appeared in the most answers overall, followed by Gain and Arm & Hammer.",
    "Tide has held the top position since 28 June 2026, and the ranking below it moved little this week.",
    "No single publisher dominates. The most cited sources are Goodhousekeeping, Lifestoryresearch and Statista, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Tide first and Perplexity names Arm & Hammer."
  ],
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      "brand": "Seventh Generation",
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      "brand": "Kirkland Signature",
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      "officialUrl": "https://www.costco.com/",
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      "brand": "Armour Endur",
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      "brand": "Method",
      "domain": "methodhome.com",
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      "officialUrl": "https://methodhome.com",
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      "brand": "Mrs. Meyer’s",
      "domain": "mrsmeyers.com",
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    },
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    }
  ],
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "tide",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
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    },
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    },
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