{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/hr-benefits-administration-software",
    "categoryName": "Benefits Administration Software",
    "categoryPath": "HR > Benefits Administration Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/hr-benefits-administration-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/hr-benefits-administration-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "hr-benefits-administration-software",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 20,
    "citedSourceCount": 21,
    "currentLeader": "ADP Workforce Now",
    "officialBrandSiteCitationShare": 28,
    "sourceMentionTotal": 64,
    "topBrandSites": [
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Cxeverywhere",
        "domain": "cxeverywhere.com"
      },
      {
        "displayName": "Adp",
        "domain": "adp.com"
      }
    ],
    "topBrands": [
      "ADP Workforce Now",
      "Rippling",
      "Workday"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 20 benefits administration software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. ADP Workforce Now appeared in the most answers overall, followed by Rippling and Workday.",
    "ADP Workforce Now held the top position, but the ranking below it moved sharply: ADP Workforce Now and Ultimate Software (UKG) entered the top 10 this week, while PlanSource and bswift dropped at least three positions.",
    "Review platforms shape this category: G2, Capterra and G2 are the most cited review sources, and review platforms account for 36% of all citations.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Rippling first and Perplexity names Workday."
  ],
  "ranking": [
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      "brand": "ADP Workforce Now",
      "domain": "adp.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.adp.com/what-we-offer/products/adp-workforce-now/benefits.aspx",
      "position": 1,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": 3,
        "gemini": 2,
        "perplexity": 2
      }
    },
    {
      "brand": "Rippling",
      "domain": "rippling.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.rippling.com/products/hr/benefits",
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      "previousPosition": 2,
      "providerPositions": {
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        "gemini": 1,
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      }
    },
    {
      "brand": "Workday",
      "domain": "workday.com",
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      "movement": 0,
      "officialUrl": "https://www.workday.com/en-us/products/human-capital-management/overview.html",
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      "previousPosition": 3,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Gusto",
      "domain": "gusto.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://gusto.com/product/benefits",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
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        "gemini": 3,
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      }
    },
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      "brand": "BambooHR",
      "domain": "bamboohr.com",
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      "officialUrl": "https://www.bamboohr.com",
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      }
    },
    {
      "brand": "Paylocity",
      "domain": "paylocity.com",
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      }
    },
    {
      "brand": "Benefitfocus",
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      "officialUrl": "https://www.benefitfocus.com",
      "position": 7,
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      "providerPositions": {
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      }
    },
    {
      "brand": "Ceridian Dayforce",
      "domain": "ceridian.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://www.ceridian.com",
      "position": 8,
      "previousPosition": 17,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "bswift",
      "domain": "bswift.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.bswift.com/benefits-administration-platform/",
      "position": 9,
      "previousPosition": 5,
      "providerPositions": {
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        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Ultimate Software (UKG)",
      "domain": "ukg.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.ukg.com",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
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        "gemini": null,
        "perplexity": 4
      }
    },
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      "brand": "Businessolver",
      "domain": "businessolver.com",
      "isNew": false,
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      "officialUrl": "https://businessolver.com",
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      "previousPosition": 15,
      "providerPositions": {
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        "gemini": null,
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      }
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      "brand": "Namely",
      "domain": "namely.com",
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      "officialUrl": "https://www.namely.com",
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        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Ease",
      "domain": "ease.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.ease.com/product/platform/benefits-administration/",
      "position": 13,
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        "perplexity": null
      }
    },
    {
      "brand": "WEX Benefits",
      "domain": "wexinc.com",
      "isNew": true,
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      "officialUrl": "https://www.wexinc.com/products/employee-benefits/benefits-administration/",
      "position": 14,
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      }
    },
    {
      "brand": "Employee Navigator",
      "domain": "employeenavigator.com",
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      "movement": -4,
      "officialUrl": "https://www.employeenavigator.com",
      "position": 15,
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      }
    },
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      "domain": "plansource.com",
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      "movement": -8,
      "officialUrl": "https://plansource.com/platform-services/",
      "position": 16,
      "previousPosition": 8,
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      }
    },
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      "brand": "Justworks",
      "domain": "justworks.com",
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      "movement": -4,
      "officialUrl": "https://justworks.com",
      "position": 17,
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      }
    },
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      "brand": "Paycor",
      "domain": "paycor.com",
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      "officialUrl": "https://www.paycor.com",
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      }
    },
    {
      "brand": "Zenefits",
      "domain": "zenefits.com",
      "isNew": true,
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      "officialUrl": "https://www.zenefits.com",
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      }
    },
    {
      "brand": "Paycom",
      "domain": "paycom.com",
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      "officialUrl": "https://www.paycom.com",
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    }
  ],
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      "position": 1
    },
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    },
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    },
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    },
    {
      "displayName": "Rippling",
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      "position": 18
    },
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      "position": 19
    },
    {
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    },
    {
      "displayName": "Zenefits",
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      "position": 21
    }
  ],
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      "brandKey": "adp-workforce-now",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "rippling",
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      "snapshotDate": "2026-06-28"
    },
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      "brandKey": "rippling",
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      "snapshotDate": "2026-07-05"
    },
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    },
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      "snapshotDate": "2026-07-19"
    },
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    },
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      "snapshotDate": "2026-08-02"
    },
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      "snapshotDate": "2026-08-09"
    },
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    },
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