{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/hr-payroll-software",
    "categoryName": "Payroll Software",
    "categoryPath": "HR > Payroll Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/hr-payroll-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/hr-payroll-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "hr-payroll-software",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 21,
    "citedSourceCount": 28,
    "currentLeader": "ADP",
    "officialBrandSiteCitationShare": 28,
    "sourceMentionTotal": 79,
    "topBrandSites": [
      {
        "displayName": "Forbes",
        "domain": "forbes.com"
      },
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Techradar",
        "domain": "techradar.com"
      }
    ],
    "topBrands": [
      "ADP",
      "Gusto",
      "Paychex"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 21 payroll software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. ADP appeared in the most answers overall, followed by Gusto and Paychex.",
    "ADP held the top position, but the ranking below it moved sharply: OnPay dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Forbes, G2 and Techradar, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names RUN Powered by ADP, which does not appear in the top five of any other engine, Google AI Mode and Perplexity both name ADP first, and Gemini names Gusto."
  ],
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      }
    },
    {
      "brand": "Gusto",
      "domain": "gusto.com",
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    {
      "brand": "Paychex",
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      "brand": "Rippling",
      "domain": "rippling.com",
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      }
    },
    {
      "brand": "QuickBooks Payroll",
      "domain": "intuit.com",
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      "officialUrl": "https://quickbooks.intuit.com/payroll/",
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      }
    },
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      "brand": "Workday",
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        "gemini": null,
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      }
    },
    {
      "brand": "Deel",
      "domain": "deel.com",
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      "officialUrl": "https://www.deel.com/payroll/",
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    },
    {
      "brand": "Paycom",
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      "providerPositions": {
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        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "SAP SuccessFactors",
      "domain": "successfactors.com",
      "isNew": false,
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      "officialUrl": "https://www.successfactors.com",
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      "providerPositions": {
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        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Paylocity",
      "domain": "paylocity.com",
      "isNew": false,
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      "officialUrl": "https://www.paylocity.com/products/hr/payroll/",
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      "providerPositions": {
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      }
    },
    {
      "brand": "Oracle Cloud HCM",
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      "brand": "OnPay",
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      "officialUrl": "https://onpay.com",
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      }
    },
    {
      "brand": "Patriot Software",
      "domain": "patriotsoftware.com",
      "isNew": false,
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      "officialUrl": "https://www.patriotsoftware.com",
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      }
    },
    {
      "brand": "Paycor",
      "domain": "paycor.com",
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      "officialUrl": "https://www.paycor.com",
      "position": 14,
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      }
    },
    {
      "brand": "Ceridian Dayforce",
      "domain": "ceridian.com",
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      "officialUrl": "https://www.ceridian.com",
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      }
    },
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      "brand": "Remote",
      "domain": "remote.com",
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      "officialUrl": "https://remote.com/payroll",
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      }
    },
    {
      "brand": "UKG Pro (Ultimate Kronos Group)",
      "domain": "ukg.com",
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      }
    },
    {
      "brand": "Dayforce",
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    },
    {
      "brand": "KeyPay",
      "domain": "keypay.co.uk",
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    },
    {
      "brand": "Square Payroll",
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      "brand": "Zenefits",
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