{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/luggage-and-bags-backpacks",
    "categoryName": "Backpacks",
    "categoryPath": "Luggage & Bags > Backpacks",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/luggage-and-bags-backpacks.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/luggage-and-bags-backpacks.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "luggage-and-bags-backpacks",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 25,
    "citedSourceCount": 17,
    "currentLeader": "Osprey",
    "officialBrandSiteCitationShare": 0,
    "sourceMentionTotal": 60,
    "topBrandSites": [
      {
        "displayName": "Packhacker",
        "domain": "packhacker.com"
      },
      {
        "displayName": "Travelandleisure",
        "domain": "travelandleisure.com"
      },
      {
        "displayName": "Outdoorgearlab",
        "domain": "outdoorgearlab.com"
      }
    ],
    "topBrands": [
      "Osprey",
      "Peak Design",
      "Patagonia"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 25 backpacks brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Osprey appeared in the most answers overall, followed by Peak Design and Patagonia.",
    "Osprey held the top position, but the ranking below it moved sharply: North Face entered the top 10 this week, while Gregory, The North Face and Deuter dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Packhacker, Travelandleisure and Outdoorgearlab, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Perplexity name Osprey first and Gemini names Patagonia, which does not appear in the top five of any other engine."
  ],
  "ranking": [
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      "brand": "Osprey",
      "domain": "osprey.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.osprey.com",
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      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 3,
        "perplexity": 1
      }
    },
    {
      "brand": "Peak Design",
      "domain": "peakdesign.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.peakdesign.com",
      "position": 2,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 3,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Patagonia",
      "domain": "patagonia.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.patagonia.com",
      "position": 3,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 9,
        "gemini": 1,
        "perplexity": 7
      }
    },
    {
      "brand": "Cotopaxi",
      "domain": "cotopaxi.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.cotopaxi.com",
      "position": 4,
      "previousPosition": 8,
      "providerPositions": {
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        "google_ai_mode": 10,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "Aer",
      "domain": "aersf.com",
      "isNew": false,
      "movement": 7,
      "officialUrl": "https://aersf.com",
      "position": 5,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 2,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Deuter",
      "domain": "deuter.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.deuter.com",
      "position": 6,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "The North Face",
      "domain": "thenorthface.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.thenorthface.com",
      "position": 7,
      "previousPosition": 2,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "REI Co-op",
      "domain": "rei.com",
      "isNew": false,
      "movement": 15,
      "officialUrl": "https://www.rei.com",
      "position": 8,
      "previousPosition": 23,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "North Face",
      "domain": "thenorthface.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.thenorthface.com",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "GORUCK",
      "domain": "goruck.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://goruck.com",
      "position": 10,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Thule",
      "domain": "thule.com",
      "isNew": false,
      "movement": 11,
      "officialUrl": "https://www.thule.com",
      "position": 11,
      "previousPosition": 22,
      "providerPositions": {
        "chatgpt": null,
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        "gemini": 10,
        "perplexity": 6
      }
    },
    {
      "brand": "Arc'teryx",
      "domain": "arcteryx.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.arcteryx.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Bellroy",
      "domain": "bellroy.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://bellroy.com",
      "position": 13,
      "previousPosition": 15,
      "providerPositions": {
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        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Gregory",
      "domain": "gregory.com",
      "isNew": false,
      "movement": -9,
      "officialUrl": "https://www.gregory.com",
      "position": 14,
      "previousPosition": 5,
      "providerPositions": {
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        "google_ai_mode": null,
        "gemini": null,
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      }
    },
    {
      "brand": "Timbuk2",
      "domain": "timbuk2.com",
      "isNew": false,
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      "officialUrl": "https://www.timbuk2.com",
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      "previousPosition": 16,
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        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Tortuga",
      "domain": "tortugabackpacks.com",
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      "movement": null,
      "officialUrl": "https://tortugabackpacks.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
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        "google_ai_mode": 6,
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        "perplexity": null
      }
    },
    {
      "brand": "EVERGOODS",
      "domain": "evergoods.us",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://evergoods.us",
      "position": 17,
      "previousPosition": 18,
      "providerPositions": {
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      }
    },
    {
      "brand": "Nomatic",
      "domain": "nomatic.com",
      "isNew": true,
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      "officialUrl": "https://www.nomatic.com",
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      "previousPosition": 0,
      "providerPositions": {
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        "gemini": 7,
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      }
    },
    {
      "brand": "JanSport",
      "domain": "jansport.com",
      "isNew": false,
      "movement": -8,
      "officialUrl": "https://www.jansport.com",
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      "previousPosition": 11,
      "providerPositions": {
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      }
    },
    {
      "brand": "Osprey Europe",
      "domain": "ospreyeurope.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.ospreyeurope.com",
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      "previousPosition": 20,
      "providerPositions": {
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        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "Tom Bihn",
      "domain": "tombihn.com",
      "isNew": true,
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      "officialUrl": "https://tombihn.com",
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      "previousPosition": 0,
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      }
    },
    {
      "brand": "Eddie Bauer",
      "domain": "eddiebauer.com",
      "isNew": true,
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      "officialUrl": "https://www.eddiebauer.com",
      "position": 22,
      "previousPosition": 0,
      "providerPositions": {
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        "perplexity": 9
      }
    },
    {
      "brand": "Fjallraven",
      "domain": "fjallraven.com",
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      "officialUrl": "https://www.fjallraven.com",
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    },
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      "brand": "Yeti",
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    },
    {
      "brand": "Crumpler",
      "domain": "crumpler.com",
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      "officialUrl": "https://www.crumpler.com",
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    }
  ],
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      "displayName": "Packhacker",
      "domain": "packhacker.com",
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      "official": false,
      "position": 1
    },
    {
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      "domain": "travelandleisure.com",
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      "official": false,
      "position": 2
    },
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      "domain": "outdoorgearlab.com",
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      "position": 3
    },
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      "position": 4
    },
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    },
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      "displayName": "Adventure Consumerratings",
      "domain": "adventure-consumerratings.com",
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    },
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    },
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    },
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      "displayName": "Consumerreports",
      "domain": "consumerreports.org",
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    },
    {
      "displayName": "Huckberry",
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    },
    {
      "displayName": "Outsideonline",
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    },
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    },
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    },
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      "displayName": "Tomsguide",
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      "position": 17
    }
  ],
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      "brandKey": "osprey",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "osprey",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "osprey",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "osprey",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "osprey",
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      "snapshotDate": "2026-07-26"
    },
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    },
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      "snapshotDate": "2026-08-09"
    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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    },
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