{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/marketing-content-marketing-software-content-analytics-software",
    "categoryName": "Content Analytics Software",
    "categoryPath": "Marketing > Content Marketing Software > Content Analytics Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/marketing-content-marketing-software-content-analytics-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/marketing-content-marketing-software-content-analytics-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "marketing-content-marketing-software-content-analytics-software",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 28,
    "citedSourceCount": 14,
    "currentLeader": "Google Analytics",
    "officialBrandSiteCitationShare": 0,
    "sourceMentionTotal": 58,
    "topBrandSites": [
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Indiemedia",
        "domain": "indiemedia.club"
      },
      {
        "displayName": "G2",
        "domain": "learn.g2.com"
      }
    ],
    "topBrands": [
      "Google Analytics",
      "Semrush",
      "Similarweb"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 28 content analytics software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Google Analytics appeared in the most answers overall, followed by Semrush and Similarweb.",
    "Google Analytics held the top position, but the ranking below it moved sharply: Ahrefs and Talkwalker dropped at least three positions.",
    "Review platforms shape this category: G2, G2 and Capterra are the most cited review sources, and review platforms account for 59% of all citations.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Google Analytics first and Perplexity names Brandwatch, which does not appear in the top five of any other engine."
  ],
  "ranking": [
    {
      "brand": "Google Analytics",
      "domain": "google.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://marketingplatform.google.com/about/analytics/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Semrush",
      "domain": "semrush.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.semrush.com/",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "Similarweb",
      "domain": "similarweb.com",
      "isNew": false,
      "movement": 1,
      "officialUrl": "https://www.similarweb.com/",
      "position": 3,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 4,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Bitly",
      "domain": "bitly.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://bitly.com",
      "position": 4,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 3,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Parse.ly",
      "domain": "parsely.com",
      "isNew": false,
      "movement": 8,
      "officialUrl": "https://www.parsely.com",
      "position": 5,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 8,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "SE Ranking",
      "domain": "seranking.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://seranking.com",
      "position": 6,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Conductor",
      "domain": "conductor.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.conductor.com/",
      "position": 7,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Brandwatch",
      "domain": "brandwatch.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.brandwatch.com",
      "position": 8,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Sprinklr",
      "domain": "sprinklr.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.sprinklr.com",
      "position": 9,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Ahrefs",
      "domain": "ahrefs.com",
      "isNew": false,
      "movement": -7,
      "officialUrl": "https://ahrefs.com",
      "position": 10,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 7,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Meltwater",
      "domain": "meltwater.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://www.meltwater.com",
      "position": 11,
      "previousPosition": 17,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Chartbeat",
      "domain": "chartbeat.com",
      "isNew": false,
      "movement": 8,
      "officialUrl": "https://www.chartbeat.com",
      "position": 12,
      "previousPosition": 20,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Talkwalker",
      "domain": "talkwalker.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.talkwalker.com",
      "position": 13,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "Brand24",
      "domain": "brand24.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://brand24.com",
      "position": 14,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "MarketMuse",
      "domain": "marketmuse.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.marketmuse.com",
      "position": 15,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Sprout Social",
      "domain": "sproutsocial.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://sproutsocial.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
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        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Hotjar",
      "domain": "hotjar.com",
      "isNew": true,
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      "officialUrl": "https://www.hotjar.com",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
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        "gemini": 7,
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      }
    },
    {
      "brand": "NetBase Quid",
      "domain": "netbasequid.com",
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      "officialUrl": "https://www.netbasequid.com",
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      "providerPositions": {
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        "gemini": null,
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      }
    },
    {
      "brand": "Clearscope",
      "domain": "clearscope.io",
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      "officialUrl": "https://www.clearscope.io",
      "position": 19,
      "previousPosition": 14,
      "providerPositions": {
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        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Iconosquare",
      "domain": "iconosquare.com",
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      "officialUrl": "https://www.iconosquare.com",
      "position": 20,
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    },
    {
      "brand": "Critical Mention",
      "domain": "criticalmention.com",
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      "officialUrl": "https://www.criticalmention.com",
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    },
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      "brand": "Databox",
      "domain": "databox.com",
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      "officialUrl": "https://databox.com",
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      "providerPositions": {
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    },
    {
      "brand": "HubSpot",
      "domain": "hubspot.com",
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    },
    {
      "brand": "Marfeel",
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    },
    {
      "brand": "Kissmetrics",
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    },
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      "brand": "Matomo",
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    },
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      "brand": "Sentieo",
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      "officialUrl": "https://www.sentieo.com",
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      }
    },
    {
      "brand": "Surfer SEO",
      "domain": "surferseo.com",
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      "officialUrl": "https://surferseo.com",
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      }
    }
  ],
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      "domain": "g2.com",
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      "official": false,
      "position": 1
    },
    {
      "displayName": "Indiemedia",
      "domain": "indiemedia.club",
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      "official": false,
      "position": 2
    },
    {
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    },
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      "displayName": "Trysight",
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      "position": 4
    },
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      "displayName": "Thecmo",
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    },
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    },
    {
      "displayName": "Capterra",
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    },
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    },
    {
      "displayName": "Gartner",
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    },
    {
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    },
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    },
    {
      "displayName": "Stellarcontent",
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      "position": 14
    }
  ],
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "google-analytics",
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    },
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      "snapshotDate": "2026-07-19"
    },
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