{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/marketing-marketing-analytics-software",
    "categoryName": "Marketing Analytics Software",
    "categoryPath": "Marketing > Marketing Analytics Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/marketing-marketing-analytics-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/marketing-marketing-analytics-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "marketing-marketing-analytics-software",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 26,
    "citedSourceCount": 18,
    "currentLeader": "Google Analytics",
    "officialBrandSiteCitationShare": 32,
    "sourceMentionTotal": 47,
    "topBrandSites": [
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Improvado",
        "domain": "improvado.io"
      },
      {
        "displayName": "Segmentstream",
        "domain": "segmentstream.com"
      }
    ],
    "topBrands": [
      "Google Analytics",
      "HubSpot Marketing Hub",
      "Adobe Analytics"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 26 marketing analytics software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Google Analytics appeared in the most answers overall, followed by HubSpot Marketing Hub and Adobe Analytics.",
    "Google Analytics held the top position, but the ranking below it moved sharply: HubSpot Marketing Hub, Adobe Analytics and Funnel entered the top 10 this week, while HockeyStack dropped at least three positions.",
    "Review platforms shape this category: G2 and Capterra are the most cited review sources, and review platforms account for 45% of all citations.",
    "The engines disagree on the leader. ChatGPT names HubSpot Marketing Hub, Google AI Mode names Google Analytics, Gemini names Funnel, and Perplexity names Adobe Analytics."
  ],
  "ranking": [
    {
      "brand": "Google Analytics",
      "domain": "google.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://marketingplatform.google.com/about/analytics/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 1,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "HubSpot Marketing Hub",
      "domain": "hubspot.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.hubspot.com/products/marketing",
      "position": 2,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 2,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Adobe Analytics",
      "domain": "adobe.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.adobe.com/analytics-cloud.html",
      "position": 3,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 6,
        "gemini": null,
        "perplexity": 1
      }
    },
    {
      "brand": "Supermetrics",
      "domain": "supermetrics.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://supermetrics.com",
      "position": 4,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": 7,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Funnel",
      "domain": "funnel.io",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://funnel.io",
      "position": 5,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 8,
        "gemini": 1,
        "perplexity": null
      }
    },
    {
      "brand": "Mixpanel",
      "domain": "mixpanel.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://mixpanel.com",
      "position": 6,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Semrush",
      "domain": "semrush.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.semrush.com/",
      "position": 7,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 3,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Amplitude",
      "domain": "amplitude.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://amplitude.com",
      "position": 8,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": 4
      }
    },
    {
      "brand": "Improvado",
      "domain": "improvado.io",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://improvado.io",
      "position": 9,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "AgencyAnalytics",
      "domain": "agencyanalytics.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://agencyanalytics.com/",
      "position": 10,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Salesforce Marketing Cloud Intelligence",
      "domain": "salesforce.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.salesforce.com/products/marketing-cloud/intelligence/",
      "position": 11,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 3,
        "perplexity": null
      }
    },
    {
      "brand": "Heap",
      "domain": "heap.io",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.heap.io/",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "SegmentStream",
      "domain": "segmentstream.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://segmentstream.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "CallRail",
      "domain": "callrail.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.callrail.com/",
      "position": 14,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Northbeam",
      "domain": "northbeam.io",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.northbeam.io",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Segment (Twilio Segment)",
      "domain": "segment.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://segment.com/",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Adverity",
      "domain": "adverity.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.adverity.com",
      "position": 17,
      "previousPosition": 21,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Singular",
      "domain": "singular.net",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.singular.net/",
      "position": 18,
      "previousPosition": 23,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Kissmetrics",
      "domain": "kissmetrics.io",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://www.kissmetrics.io/",
      "position": 19,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Rockerbox",
      "domain": "rockerbox.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://rockerbox.com",
      "position": 20,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Dreamdata",
      "domain": "dreamdata.io",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://dreamdata.io/",
      "position": 21,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "HockeyStack",
      "domain": "hockeystack.com",
      "isNew": false,
      "movement": -12,
      "officialUrl": "https://www.hockeystack.com",
      "position": 22,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Piwik PRO Analytics Suite",
      "domain": "piwik.pro",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://piwik.pro/",
      "position": 23,
      "previousPosition": 0,
      "providerPositions": {
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      }
    },
    {
      "brand": "Flurry Analytics",
      "domain": "yahoo.com",
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      "officialUrl": "https://developer.yahoo.com/analytics/",
      "position": 24,
      "previousPosition": 0,
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    },
    {
      "brand": "Ruler Analytics",
      "domain": "ruleranalytics.com",
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      "officialUrl": "https://www.ruleranalytics.com",
      "position": 25,
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      }
    },
    {
      "brand": "Sprout Social",
      "domain": "sproutsocial.com",
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      "movement": -11,
      "officialUrl": "https://sproutsocial.com",
      "position": 26,
      "previousPosition": 15,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    }
  ],
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    {
      "displayName": "G2",
      "domain": "g2.com",
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      "official": false,
      "position": 1
    },
    {
      "displayName": "Improvado",
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      "official": true,
      "position": 2
    },
    {
      "displayName": "Segmentstream",
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    },
    {
      "displayName": "Adobe",
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    },
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    },
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      "position": 8
    },
    {
      "displayName": "Capterra",
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      "position": 9
    },
    {
      "displayName": "Duplicator",
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    },
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    },
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    },
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      "displayName": "Gartner",
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    },
    {
      "displayName": "Hockeystack",
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      "position": 14
    },
    {
      "displayName": "LinkedIn",
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      "position": 15
    },
    {
      "displayName": "Llmrefs",
      "domain": "llmrefs.com",
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    },
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      "displayName": "Skyvia",
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    },
    {
      "displayName": "Google",
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      "position": 18
    }
  ],
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      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "google-analytics",
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    },
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    },
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