{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets",
    "categoryName": "Pen & Pencil Sets",
    "categoryPath": "Office Supplies > Office Instruments > Writing & Drawing Instruments > Pens & Pencils > Pen & Pencil Sets",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 18,
    "citedSourceCount": 25,
    "currentLeader": "Cross",
    "officialBrandSiteCitationShare": 21,
    "sourceMentionTotal": 62,
    "topBrandSites": [
      {
        "displayName": "Amazon",
        "domain": "amazon.com"
      },
      {
        "displayName": "Goldspot",
        "domain": "goldspot.com"
      },
      {
        "displayName": "Cross",
        "domain": "cross.com"
      }
    ],
    "topBrands": [
      "Cross",
      "Lamy",
      "Parker"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 18 pen & pencil sets brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Cross appeared in the most answers overall, followed by Lamy and Parker.",
    "Cross held the top position, but the ranking below it moved sharply: Montblanc, Staedtler and Waterman dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Amazon, Goldspot and Cross, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Cross first and Perplexity names Pilot."
  ],
  "ranking": [
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      "brand": "Cross",
      "domain": "cross.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.cross.com",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 8
      }
    },
    {
      "brand": "Lamy",
      "domain": "lamy.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://www.lamy.com/en-us/",
      "position": 2,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 6,
        "gemini": 4,
        "perplexity": 4
      }
    },
    {
      "brand": "Parker",
      "domain": "parkerpen.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.parkerpen.com/",
      "position": 3,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": null
      }
    },
    {
      "brand": "Pilot",
      "domain": "pilotpen.us",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://pilotpen.us",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": 3,
        "perplexity": 1
      }
    },
    {
      "brand": "Sheaffer",
      "domain": "sheaffer.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.sheaffer.com/",
      "position": 5,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": 5,
        "perplexity": 3
      }
    },
    {
      "brand": "Faber-Caber",
      "domain": "faber-castell.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.faber-castell.com/",
      "position": 6,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 4,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Caran d'Ache",
      "domain": "caranidache.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://caranidache.com",
      "position": 7,
      "previousPosition": 12,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": 3,
        "gemini": 10,
        "perplexity": null
      }
    },
    {
      "brand": "Rotring",
      "domain": "rotring.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.rotring.com",
      "position": 8,
      "previousPosition": 13,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 8,
        "gemini": 6,
        "perplexity": null
      }
    },
    {
      "brand": "Pelikan",
      "domain": "pelikan.com",
      "isNew": false,
      "movement": 9,
      "officialUrl": "https://www.pelikan.com/",
      "position": 9,
      "previousPosition": 18,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": 7
      }
    },
    {
      "brand": "Waterman",
      "domain": "waterman.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.waterman.com/",
      "position": 10,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Uni-ball",
      "domain": "mygermania.co.jp",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.mygermania.co.jp/en/uni-ball",
      "position": 11,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "Montblanc",
      "domain": "montblanc.com",
      "isNew": false,
      "movement": -6,
      "officialUrl": "https://www.montblanc.com/",
      "position": 12,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 5,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Kuretake ZIG",
      "domain": "kuretake.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.kuretake.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Staedtler",
      "domain": "staedtler.com",
      "isNew": false,
      "movement": -4,
      "officialUrl": "https://www.staedtler.com",
      "position": 14,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 6
      }
    },
    {
      "brand": "Aurora",
      "domain": "aurorapen.it",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.aurorapen.it",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Visconti",
      "domain": "visconti.it",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.visconti.it",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Retro 51",
      "domain": "retro51.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://retro51.com",
      "position": 17,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Bic",
      "domain": "bicworld.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.bicworld.com",
      "position": 18,
      "previousPosition": 16,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    }
  ],
  "sources": [
    {
      "displayName": "Amazon",
      "domain": "amazon.com",
      "mentions": 10,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Goldspot",
      "domain": "goldspot.com",
      "mentions": 9,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Cross",
      "domain": "cross.com",
      "mentions": 7,
      "official": true,
      "position": 3
    },
    {
      "displayName": "Fountainpennetwork",
      "domain": "fountainpennetwork.com",
      "mentions": 6,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Thetimes",
      "domain": "thetimes.co.uk",
      "mentions": 4,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Tscentral",
      "domain": "tscentral.com",
      "mentions": 4,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Carandache",
      "domain": "carandache.com",
      "mentions": 2,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Executivepensdirect",
      "domain": "executivepensdirect.com",
      "mentions": 2,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Bestreviews",
      "domain": "bestreviews.guide",
      "mentions": 2,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Bicworld",
      "domain": "bicworld.com",
      "mentions": 1,
      "official": true,
      "position": 10
    },
    {
      "displayName": "Faber Castell",
      "domain": "faber-castell.com",
      "mentions": 1,
      "official": true,
      "position": 11
    },
    {
      "displayName": "Gentlemanstationer",
      "domain": "gentlemanstationer.com",
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      "official": false,
      "position": 12
    },
    {
      "displayName": "Houseofpens",
      "domain": "houseofpens.co.uk",
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      "official": false,
      "position": 13
    },
    {
      "displayName": "Japanpens",
      "domain": "japanpens.com",
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      "official": false,
      "position": 14
    },
    {
      "displayName": "Japantrendshop",
      "domain": "japantrendshop.com",
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      "official": false,
      "position": 15
    },
    {
      "displayName": "Lamy",
      "domain": "lamy.com",
      "mentions": 1,
      "official": true,
      "position": 16
    },
    {
      "displayName": "Montblanc",
      "domain": "montblanc.com",
      "mentions": 1,
      "official": true,
      "position": 17
    },
    {
      "displayName": "Nextag",
      "domain": "nextag.com",
      "mentions": 1,
      "official": false,
      "position": 18
    },
    {
      "displayName": "Officesupply",
      "domain": "officesupply.com",
      "mentions": 1,
      "official": false,
      "position": 19
    },
    {
      "displayName": "Pelikanpens",
      "domain": "pelikanpens.com",
      "mentions": 1,
      "official": false,
      "position": 20
    },
    {
      "displayName": "Penplace",
      "domain": "penplace.com",
      "mentions": 1,
      "official": false,
      "position": 21
    },
    {
      "displayName": "Pilot",
      "domain": "pilot.co.uk",
      "mentions": 1,
      "official": false,
      "position": 22
    },
    {
      "displayName": "Rotring",
      "domain": "rotring.com",
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      "official": true,
      "position": 23
    },
    {
      "displayName": "Staedtler",
      "domain": "staedtler.com",
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      "official": true,
      "position": 24
    },
    {
      "displayName": "Thetimes",
      "domain": "thetimes.com",
      "mentions": 1,
      "official": false,
      "position": 25
    }
  ],
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    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "cross",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "cross",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "lamy",
      "position": 6,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "lamy",
      "position": 6,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "lamy",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "lamy",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "lamy",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "lamy",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "lamy",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "parker",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "parker",
      "position": 4,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "parker",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "parker",
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    },
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    },
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    },
    {
      "brandKey": "parker",
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    },
    {
      "brandKey": "pilot",
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    },
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    },
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    },
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    },
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      "brandKey": "pilot",
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    },
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    },
    {
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      "brandKey": "rotring",
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    {
      "brandKey": "pelikan",
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    },
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      "brandKey": "pelikan",
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    },
    {
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      "brandKey": "pelikan",
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    },
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      "brandKey": "pelikan",
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    },
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    {
      "brandKey": "waterman",
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      "brandKey": "waterman",
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    },
    {
      "brandKey": "waterman",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "waterman",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "waterman",
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      "snapshotDate": "2026-08-09"
    },
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      "brandKey": "uni-ball",
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    },
    {
      "brandKey": "uni-ball",
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    },
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      "brandKey": "uni-ball",
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    },
    {
      "brandKey": "uni-ball",
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    },
    {
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    },
    {
      "brandKey": "uni-ball",
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    },
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