{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/sales-tools-crm-software",
    "categoryName": "CRM Software",
    "categoryPath": "Sales Tools > CRM Software",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/sales-tools-crm-software.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/sales-tools-crm-software.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "sales-tools-crm-software",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 15,
    "citedSourceCount": 15,
    "currentLeader": "Salesforce",
    "officialBrandSiteCitationShare": 22,
    "sourceMentionTotal": 74,
    "topBrandSites": [
      {
        "displayName": "Gartner",
        "domain": "gartner.com"
      },
      {
        "displayName": "G2",
        "domain": "g2.com"
      },
      {
        "displayName": "Salesforce",
        "domain": "salesforce.com"
      }
    ],
    "topBrands": [
      "Salesforce",
      "HubSpot",
      "Microsoft Dynamics 365"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 15 CRM software brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Salesforce appeared in the most answers overall, followed by HubSpot and Microsoft Dynamics 365.",
    "Salesforce held the top position, but the ranking below it moved sharply: Zoho CRM, Freshworks, SAP, Oracle and monday.com and 1 other brand entered the top 10 this week, while Insightly dropped at least three positions.",
    "No single publisher dominates. The most cited sources are Gartner, G2 and Salesforce, which means the citation field is open.",
    "All four engines name Salesforce first, which is unusual: in most categories the engines disagree."
  ],
  "ranking": [
    {
      "brand": "Salesforce",
      "domain": "salesforce.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.salesforce.com/",
      "position": 1,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": 1,
        "gemini": 1,
        "perplexity": 1
      }
    },
    {
      "brand": "HubSpot",
      "domain": "hubspot.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.hubspot.com/",
      "position": 2,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 2,
        "gemini": 2,
        "perplexity": 2
      }
    },
    {
      "brand": "Microsoft Dynamics 365",
      "domain": "microsoft.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.microsoft.com/en-us/dynamics-365",
      "position": 3,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 5,
        "gemini": 3,
        "perplexity": 4
      }
    },
    {
      "brand": "Zoho CRM",
      "domain": "zoho.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.zoho.com/crm/",
      "position": 4,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 4,
        "gemini": 4,
        "perplexity": 3
      }
    },
    {
      "brand": "Pipedrive",
      "domain": "pipedrive.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.pipedrive.com/",
      "position": 5,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 3,
        "gemini": 5,
        "perplexity": 6
      }
    },
    {
      "brand": "Freshworks",
      "domain": "freshworks.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.freshworks.com/freshsales-crm/",
      "position": 6,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "SAP",
      "domain": "sap.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.sap.com/products/crm/sales-cloud.html",
      "position": 7,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Oracle",
      "domain": "oracle.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.oracle.com/cx/sales/",
      "position": 8,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "monday.com",
      "domain": "monday.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://monday.com/crm",
      "position": 9,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Oracle NetSuite CRM",
      "domain": "netsuite.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.netsuite.com/portal/products/crm.shtml",
      "position": 10,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Creatio",
      "domain": "creatio.com",
      "isNew": false,
      "movement": 3,
      "officialUrl": "https://www.creatio.com/",
      "position": 11,
      "previousPosition": 14,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "Zendesk Sell",
      "domain": "zendesk.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.zendesk.com/sell",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": 9,
        "perplexity": null
      }
    },
    {
      "brand": "Insightly",
      "domain": "insightly.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://www.insightly.com",
      "position": 13,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": 9
      }
    },
    {
      "brand": "Attio",
      "domain": "attio.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://attio.com",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "SugarCRM",
      "domain": "sugarcrm.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.sugarcrm.com",
      "position": 15,
      "previousPosition": 15,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 10
      }
    }
  ],
  "sources": [
    {
      "displayName": "Gartner",
      "domain": "gartner.com",
      "mentions": 20,
      "official": false,
      "position": 1
    },
    {
      "displayName": "G2",
      "domain": "g2.com",
      "mentions": 11,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Salesforce",
      "domain": "salesforce.com",
      "mentions": 9,
      "official": true,
      "position": 3
    },
    {
      "displayName": "Viewpointanalysis",
      "domain": "viewpointanalysis.com",
      "mentions": 8,
      "official": false,
      "position": 4
    },
    {
      "displayName": "Pipedrive",
      "domain": "pipedrive.com",
      "mentions": 7,
      "official": true,
      "position": 5
    },
    {
      "displayName": "Businessnewsdaily",
      "domain": "businessnewsdaily.com",
      "mentions": 3,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Techradar",
      "domain": "techradar.com",
      "mentions": 3,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Zapier",
      "domain": "zapier.com",
      "mentions": 3,
      "official": false,
      "position": 8
    },
    {
      "displayName": "6sense",
      "domain": "6sense.com",
      "mentions": 2,
      "official": false,
      "position": 9
    },
    {
      "displayName": "CRM",
      "domain": "crm.org",
      "mentions": 2,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Lagrowthmachine",
      "domain": "lagrowthmachine.com",
      "mentions": 2,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Capterra",
      "domain": "capterra.com",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Forbes",
      "domain": "forbes.com",
      "mentions": 1,
      "official": false,
      "position": 13
    },
    {
      "displayName": "Leadopo",
      "domain": "leadopo.com",
      "mentions": 1,
      "official": false,
      "position": 14
    },
    {
      "displayName": "TrustRadius",
      "domain": "trustradius.com",
      "mentions": 1,
      "official": false,
      "position": 15
    }
  ],
  "history": [
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "salesforce",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "hubspot",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 4,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "microsoft-dynamics-365",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "zoho-crm",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "pipedrive",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "freshworks",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "sap",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "oracle",
      "position": 8,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "monday-com",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "oracle-netsuite-crm",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "creatio",
      "position": 15,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "creatio",
      "position": 11,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "creatio",
      "position": 14,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "creatio",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "zendesk-sell",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "insightly",
      "position": 13,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "insightly",
      "position": 13,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "insightly",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "insightly",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "attio",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "sugarcrm",
      "position": 12,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "sugarcrm",
      "position": 9,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "sugarcrm",
      "position": 12,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "sugarcrm",
      "position": 11,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "sugarcrm",
      "position": 9,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "sugarcrm",
      "position": 15,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "sugarcrm",
      "position": 15,
      "snapshotDate": "2026-08-09"
    }
  ]
}