{
  "metadata": {
    "canonicalUrl": "https://supaintent.com/ai-brand-index/sporting-goods-outdoor-recreation-camping-and-hiking-sleeping-bags",
    "categoryName": "Sleeping Bags",
    "categoryPath": "Sporting Goods > Outdoor Recreation > Camping & Hiking > Sleeping Bags",
    "csvUrl": "https://supaintent.com/ai-brand-index/data/sporting-goods-outdoor-recreation-camping-and-hiking-sleeping-bags.csv",
    "generatedBy": "SupaIntent AI Brand Index",
    "jsonUrl": "https://supaintent.com/ai-brand-index/data/sporting-goods-outdoor-recreation-camping-and-hiking-sleeping-bags.json",
    "methodologyUrl": "https://supaintent.com/ai-brand-index/methodology",
    "providers": {
      "chatgpt": "ChatGPT",
      "google_ai_mode": "Google AI Mode",
      "gemini": "Gemini",
      "perplexity": "Perplexity"
    },
    "refreshDate": "2026-08-09",
    "slug": "sporting-goods-outdoor-recreation-camping-and-hiking-sleeping-bags",
    "snapshots": [
      "2026-06-28",
      "2026-07-05",
      "2026-07-12",
      "2026-07-19",
      "2026-07-26",
      "2026-08-02",
      "2026-08-09"
    ]
  },
  "summary": {
    "brandCount": 16,
    "citedSourceCount": 15,
    "currentLeader": "REI Co-op",
    "officialBrandSiteCitationShare": 11,
    "sourceMentionTotal": 55,
    "topBrandSites": [
      {
        "displayName": "Outdoorgearlab",
        "domain": "outdoorgearlab.com"
      },
      {
        "displayName": "Switchbacktravel",
        "domain": "switchbacktravel.com"
      },
      {
        "displayName": "Gearjunkie",
        "domain": "gearjunkie.com"
      }
    ],
    "topBrands": [
      "REI Co-op",
      "NEMO Equipment",
      "Western Mountaineering"
    ],
    "updateCadence": "weekly"
  },
  "findings": [
    "As of 9 August 2026, SupaIntent tracked 16 sleeping bags brands across buying-intent prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. REI Co-op appeared in the most answers overall, followed by NEMO Equipment and Western Mountaineering.",
    "REI Co-op overtook Western Mountaineering this week to take the top position.",
    "No single publisher dominates. The most cited sources are Outdoorgearlab, Switchbacktravel and Gearjunkie, which means the citation field is open.",
    "The engines disagree on the leader. ChatGPT names The North Face, Google AI Mode names Western Mountaineering, Gemini names REI Co-op, and Perplexity names Therm-a-Rest, which does not appear in the top five of any other engine."
  ],
  "ranking": [
    {
      "brand": "REI Co-op",
      "domain": "rei.com",
      "isNew": false,
      "movement": 2,
      "officialUrl": "https://www.rei.com",
      "position": 1,
      "previousPosition": 3,
      "providerPositions": {
        "chatgpt": 3,
        "google_ai_mode": 2,
        "gemini": 1,
        "perplexity": 4
      }
    },
    {
      "brand": "NEMO Equipment",
      "domain": "nemoequipment.com",
      "isNew": false,
      "movement": 5,
      "officialUrl": "https://www.nemoequipment.com",
      "position": 2,
      "previousPosition": 7,
      "providerPositions": {
        "chatgpt": 2,
        "google_ai_mode": 3,
        "gemini": 2,
        "perplexity": 10
      }
    },
    {
      "brand": "Western Mountaineering",
      "domain": "westernmountaineering.com",
      "isNew": false,
      "movement": -2,
      "officialUrl": "https://www.westernmountaineering.com",
      "position": 3,
      "previousPosition": 1,
      "providerPositions": {
        "chatgpt": 4,
        "google_ai_mode": 1,
        "gemini": 5,
        "perplexity": null
      }
    },
    {
      "brand": "Kelty",
      "domain": "kelty.com",
      "isNew": false,
      "movement": 0,
      "officialUrl": "https://www.kelty.com",
      "position": 4,
      "previousPosition": 4,
      "providerPositions": {
        "chatgpt": 9,
        "google_ai_mode": 4,
        "gemini": 3,
        "perplexity": 6
      }
    },
    {
      "brand": "The North Face",
      "domain": "thenorthface.com",
      "isNew": false,
      "movement": 6,
      "officialUrl": "https://www.thenorthface.com",
      "position": 5,
      "previousPosition": 11,
      "providerPositions": {
        "chatgpt": 1,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 3
      }
    },
    {
      "brand": "Sea to Summit",
      "domain": "seatosummit.com",
      "isNew": false,
      "movement": 4,
      "officialUrl": "https://www.seatosummit.com",
      "position": 6,
      "previousPosition": 10,
      "providerPositions": {
        "chatgpt": 8,
        "google_ai_mode": 6,
        "gemini": 6,
        "perplexity": 7
      }
    },
    {
      "brand": "Feathered Friends",
      "domain": "featheredfriends.com",
      "isNew": false,
      "movement": -5,
      "officialUrl": "https://featheredfriends.com",
      "position": 7,
      "previousPosition": 2,
      "providerPositions": {
        "chatgpt": 7,
        "google_ai_mode": 5,
        "gemini": 7,
        "perplexity": null
      }
    },
    {
      "brand": "Therm-a-Rest",
      "domain": "thermarest.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.thermarest.com",
      "position": 8,
      "previousPosition": 5,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 10,
        "gemini": 9,
        "perplexity": 1
      }
    },
    {
      "brand": "Mountain Hardwear",
      "domain": "mountainhardwear.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.mountainhardwear.com",
      "position": 9,
      "previousPosition": 6,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 7,
        "gemini": 4,
        "perplexity": null
      }
    },
    {
      "brand": "Big Agnes",
      "domain": "bigagnes.com",
      "isNew": false,
      "movement": -1,
      "officialUrl": "https://www.bigagnes.com",
      "position": 10,
      "previousPosition": 9,
      "providerPositions": {
        "chatgpt": 6,
        "google_ai_mode": 8,
        "gemini": null,
        "perplexity": 9
      }
    },
    {
      "brand": "Marmot",
      "domain": "marmot.com",
      "isNew": false,
      "movement": -3,
      "officialUrl": "https://www.marmot.com",
      "position": 11,
      "previousPosition": 8,
      "providerPositions": {
        "chatgpt": 5,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 8
      }
    },
    {
      "brand": "MSR",
      "domain": "msrgear.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.msrgear.com",
      "position": 12,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 2
      }
    },
    {
      "brand": "snow peak",
      "domain": "snowpeak.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.snowpeak.com",
      "position": 13,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": null,
        "perplexity": 5
      }
    },
    {
      "brand": "Coleman",
      "domain": "coleman.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://www.coleman.com",
      "position": 14,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": 10,
        "google_ai_mode": null,
        "gemini": 8,
        "perplexity": null
      }
    },
    {
      "brand": "Enlightened Equipment",
      "domain": "enlightenedequipment.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://enlightenedequipment.com",
      "position": 15,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": 9,
        "gemini": null,
        "perplexity": null
      }
    },
    {
      "brand": "ALPS OutdoorZ",
      "domain": "alpsoutdoorz.com",
      "isNew": true,
      "movement": null,
      "officialUrl": "https://alpsoutdoorz.com",
      "position": 16,
      "previousPosition": 0,
      "providerPositions": {
        "chatgpt": null,
        "google_ai_mode": null,
        "gemini": 10,
        "perplexity": null
      }
    }
  ],
  "sources": [
    {
      "displayName": "Outdoorgearlab",
      "domain": "outdoorgearlab.com",
      "mentions": 17,
      "official": false,
      "position": 1
    },
    {
      "displayName": "Switchbacktravel",
      "domain": "switchbacktravel.com",
      "mentions": 13,
      "official": false,
      "position": 2
    },
    {
      "displayName": "Gearjunkie",
      "domain": "gearjunkie.com",
      "mentions": 7,
      "official": false,
      "position": 3
    },
    {
      "displayName": "Rei",
      "domain": "rei.com",
      "mentions": 6,
      "official": true,
      "position": 4
    },
    {
      "displayName": "Backpacker",
      "domain": "backpacker.com",
      "mentions": 2,
      "official": false,
      "position": 5
    },
    {
      "displayName": "Activegearreview",
      "domain": "activegearreview.com",
      "mentions": 1,
      "official": false,
      "position": 6
    },
    {
      "displayName": "Gearhungry",
      "domain": "gearhungry.com",
      "mentions": 1,
      "official": false,
      "position": 7
    },
    {
      "displayName": "Gearlab",
      "domain": "gearlab.com",
      "mentions": 1,
      "official": false,
      "position": 8
    },
    {
      "displayName": "Gearpatrol",
      "domain": "gearpatrol.com",
      "mentions": 1,
      "official": false,
      "position": 9
    },
    {
      "displayName": "Outdoorplay",
      "domain": "outdoorplay.com",
      "mentions": 1,
      "official": false,
      "position": 10
    },
    {
      "displayName": "Outsideonline",
      "domain": "outsideonline.com",
      "mentions": 1,
      "official": false,
      "position": 11
    },
    {
      "displayName": "Sectionhiker",
      "domain": "sectionhiker.com",
      "mentions": 1,
      "official": false,
      "position": 12
    },
    {
      "displayName": "Thetrek",
      "domain": "thetrek.co",
      "mentions": 1,
      "official": false,
      "position": 13
    },
    {
      "displayName": "Enwild",
      "domain": "trailsense.enwild.com",
      "mentions": 1,
      "official": false,
      "position": 14
    },
    {
      "displayName": "Treelinereview",
      "domain": "treelinereview.com",
      "mentions": 1,
      "official": false,
      "position": 15
    }
  ],
  "history": [
    {
      "brandKey": "rei-co-op",
      "position": 3,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "rei-co-op",
      "position": 1,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 5,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 5,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 3,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 5,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 3,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 7,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "nemo-equipment",
      "position": 2,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 3,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 1,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 2,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 2,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 1,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 1,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "western-mountaineering",
      "position": 3,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "kelty",
      "position": 8,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "kelty",
      "position": 11,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "kelty",
      "position": 9,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "kelty",
      "position": 6,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "kelty",
      "position": 10,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "kelty",
      "position": 4,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "kelty",
      "position": 4,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "the-north-face",
      "position": 7,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "the-north-face",
      "position": 9,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "the-north-face",
      "position": 11,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "the-north-face",
      "position": 7,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "the-north-face",
      "position": 7,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "the-north-face",
      "position": 11,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "the-north-face",
      "position": 5,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "sea-to-summit",
      "position": 2,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "sea-to-summit",
      "position": 2,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "sea-to-summit",
      "position": 5,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "sea-to-summit",
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      "snapshotDate": "2026-07-19"
    },
    {
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    },
    {
      "brandKey": "sea-to-summit",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "sea-to-summit",
      "position": 6,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "feathered-friends",
      "position": 11,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "feathered-friends",
      "position": 8,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "feathered-friends",
      "position": 6,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "feathered-friends",
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      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "feathered-friends",
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      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "feathered-friends",
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      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "feathered-friends",
      "position": 7,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "therm-a-rest",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "therm-a-rest",
      "position": 6,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "therm-a-rest",
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    },
    {
      "brandKey": "therm-a-rest",
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    },
    {
      "brandKey": "therm-a-rest",
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    },
    {
      "brandKey": "therm-a-rest",
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    },
    {
      "brandKey": "therm-a-rest",
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      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "mountain-hardwear",
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      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "mountain-hardwear",
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      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "mountain-hardwear",
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      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "mountain-hardwear",
      "position": 11,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "mountain-hardwear",
      "position": 8,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "mountain-hardwear",
      "position": 6,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "mountain-hardwear",
      "position": 9,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "big-agnes",
      "position": 6,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "big-agnes",
      "position": 4,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "big-agnes",
      "position": 7,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "big-agnes",
      "position": 10,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "big-agnes",
      "position": 9,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "big-agnes",
      "position": 9,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "big-agnes",
      "position": 10,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "marmot",
      "position": 4,
      "snapshotDate": "2026-06-28"
    },
    {
      "brandKey": "marmot",
      "position": 7,
      "snapshotDate": "2026-07-05"
    },
    {
      "brandKey": "marmot",
      "position": 4,
      "snapshotDate": "2026-07-12"
    },
    {
      "brandKey": "marmot",
      "position": 4,
      "snapshotDate": "2026-07-19"
    },
    {
      "brandKey": "marmot",
      "position": 6,
      "snapshotDate": "2026-07-26"
    },
    {
      "brandKey": "marmot",
      "position": 8,
      "snapshotDate": "2026-08-02"
    },
    {
      "brandKey": "marmot",
      "position": 11,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "msr",
      "position": 12,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "snow-peak",
      "position": 13,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "coleman",
      "position": 14,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "enlightened-equipment",
      "position": 15,
      "snapshotDate": "2026-08-09"
    },
    {
      "brandKey": "alps-outdoorz",
      "position": 16,
      "snapshotDate": "2026-08-09"
    }
  ]
}