Dataset size
The latest Shoes run found 16 recommended brands and 21 cited sources in AI answers.
Shoes
This weekly AI Brand Index shows how AI tools answer buyer questions in the Shoes category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nike | 1 |
| Adidas | 2 |
| New Balance | 3 |
| Puma | 4 |
| ASICS | 5 |
What AI tools say about Shoes
Movement
What changed this week?
Nike has held the top position since 28 June 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Guinnessworldrecords, Internationalbrandequity and Fool, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Nike ranks #1 for Shoes in the latest SupaIntent AI Brand Index run.
Top brands
Nike, Adidas, and New Balance lead Shoes across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Guinnessworldrecords, Internationalbrandequity, and Fool are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest losses
Moved down this week
Skechers3 to #6
Unchanged at the top
Leader held position
Nikestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #5 | #3 | 2 | #3 | |
| #4 | #6 | #4 | 2 | #3 | |
| #5 | #4 | #5 | 1 | #3 | |
| #6 | #3 | #6 | 3 | #3 | |
| #7 | #8 | #7 | 1 | #7 | |
| #8 | #7 | #8 | 1 | #7 | |
| #9 | #10 | #9 | 1 | #7 | |
| #10 | #9 | #10 | 1 | #8 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #2 | #2 | #2 | - | | |
| 3 | +2 | #4 | #4 | #3 | - | | |
| 4 | +2 | #5 | #6 | #4 | - | | |
| 5 | -1 | #7 | #5 | #5 | - | | |
| 6 | -3 | #3 | #3 | - | - | | |
| 7 | +1 | #9 | #9 | #7 | - | | |
| 8 | -1 | - | #8 | #8 | - | | |
| 9 | +1 | #6 | - | - | - | | |
| 10 | -1 | - | - | #6 | - | | |
| 11 | +1 | - | #7 | - | - | | |
| 12 | +1 | #8 | - | - | - | | |
| 13 | +1 | - | - | #9 | - | | |
| 14 | -3 | - | - | #10 | - | | |
| 15 | 0 | #10 | - | - | - | | |
| 16 | -4 | - | #10 | - | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nike | 1 |
| Adidas | 2 |
| Skechers | 3 |
| New Balance | 4 |
| Puma | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nike | 1 |
| Adidas | 2 |
| Skechers | 3 |
| New Balance | 4 |
| ASICS | 5 |
Current brand snapshot
10 brands
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nike | 1 |
| Adidas | 2 |
| New Balance | 3 |
| Puma | 4 |
| ASICS | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +7 | - | - | #3 | - | | |
| 4 | +5 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 5 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | |
Common AI search questions about Shoes
Q1
Who leads Shoes in AI answers?
Nike is the most recommended shoes brand in the latest AI Brand Index run. The next highest-ranked brands are Adidas and New Balance. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Shoes?
The most cited sources for shoes recommendations are Guinnessworldrecords, Internationalbrandequity and Fool, out of 21 tracked sources. No single publisher dominates. The most cited sources are Guinnessworldrecords, Internationalbrandequity and Fool, which means the citation field is open.
Q3
How fresh is this Shoes ranking?
The AI Brand Index updates every Sunday. In the latest run, Skechers moved three or more positions in the shoes index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Shoes. https://supaintent.com/ai-brand-index/apparel-and-accessories-shoes
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Shoes, including 16 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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