Dataset size
The latest Baby Wipes run found 16 recommended brands and 17 cited sources in AI answers.
Baby Wipes
This weekly AI Brand Index shows how AI tools answer buyer questions in the Baby Wipes category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
17
domains cited in answers
Brand sites
Official share
21%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| Honest | 4 |
| Coterie | 5 |
What AI tools say about Baby Wipes
Movement
What changed this week?
Pampers overtook Huggies this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerreports, Babylist and Mommyhood101, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Perplexity name Pampers first and Gemini names WaterWipes.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Pampers ranks #1 for Baby Wipes in the latest SupaIntent AI Brand Index run.
Top brands
Pampers, Huggies, and WaterWipes lead Baby Wipes across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerreports, Babylist, and Mommyhood101 are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Honest#4
Kudos#9
Eco by Naty#10
Biggest losses
Moved down this week
Hello Bello5 to #14
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | New | #4 | New | #4 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #8 | #6 | 2 | #5 | |
| #7 | #6 | #7 | 1 | #5 | |
| #8 | #7 | #8 | 1 | #7 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #1 | #3 | #1 | | |
| 2 | -1 | #2 | #2 | #2 | #2 | | |
| 3 | 0 | #4 | #3 | #1 | #3 | | |
| 4 | New | #5 | - | #5 | #5 | | |
| 5 | 0 | #6 | #5 | #4 | - | | |
| 6 | +2 | #3 | #7 | #6 | - | | |
| 7 | -1 | #7 | #9 | #8 | #8 | | |
| 8 | -1 | - | #10 | - | #4 | | |
| 9 | New | #8 | #8 | - | - | | |
| 10 | New | - | - | #10 | #7 | | |
| 11 | New | - | - | - | #6 | | |
| 12 | -2 | - | #6 | - | - | | |
| 13 | New | #10 | - | #9 | #10 | | |
| 14 | -5 | - | - | #7 | - | | |
| 15 | -2 | - | - | - | #9 | | |
| 16 | New | #9 | - | - | - | |
Current source snapshot
17 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 10 | | |
| 3 | Mommyhood101Official | 10 | |
| 4 | 8 | | |
| 5 | 7 | | |
| 6 | 7 | | |
| 7 | GimmethegoodstuffOfficial | 4 | |
| 8 | 4 | | |
| 9 | 4 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 1 | | |
| 13 | HuggiesOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | WalmartOfficial | 1 | |
| 17 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Kirkland Signature | 3 |
| WaterWipes | 4 |
| The Honest Company | 5 |
Amazon ElementsCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | +2 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | 4 | | |
| 5 | WalmartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| The Honest Company | 4 |
| Coterie | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #6 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | -4 | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | Mommyhood101Official | 6 | |
| 2 | 3 | | |
| 3 | BabylistOfficial | 2 | |
| 4 | GimmethegoodstuffOfficial | 2 | |
| 5 | 2 | | |
| 6 | HuggiesOfficial | 1 | |
| 7 | 1 | | |
| 8 | Milk DrunkOfficial | 1 | |
| 9 | UbuyOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| WaterWipes | 1 |
| Huggies | 2 |
| Pampers | 3 |
| Coterie | 4 |
| The Honest Company | 5 |
Mama BearCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | 0 | - | - | #7 | - | | |
| 8 | 0 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| Babyganics | 4 |
| Honest | 5 |
Amazon ElementsCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | -1 | - | - | - | #2 | | |
| 3 | 0 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | -3 | - | - | - | #8 | | |
| 9 | -2 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | |
Common AI search questions about Baby Wipes
Q1
Who leads Baby Wipes in AI answers?
Pampers is the most recommended baby wipes brand in the latest AI Brand Index run. The next highest-ranked brands are Huggies and WaterWipes. The engines disagree on the leader. ChatGPT, Google AI Mode and Perplexity name Pampers first and Gemini names WaterWipes.
Q2
Which cited sources are used for Baby Wipes?
The most cited sources for baby wipes recommendations are Consumerreports, Babylist and Mommyhood101, out of 17 tracked sources. No single publisher dominates. The most cited sources are Consumerreports, Babylist and Mommyhood101, which means the citation field is open.
Q3
How fresh is this Baby Wipes ranking?
The AI Brand Index updates every Sunday. In the latest run, Honest, Kudos and Eco by Naty entered the top 10 and Hello Bello moved three or more positions in the baby wipes index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Baby Wipes. https://supaintent.com/ai-brand-index/baby-and-toddler-diapering-baby-wipes
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Baby Wipes, including 16 recommended brands and 17 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.