Dataset size
The latest Baby Wipes run found 14 recommended brands and 18 cited sources in AI answers.
Baby Wipes
This weekly AI Brand Index shows how AI tools answer buyer questions in the Baby Wipes category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 11 October 2026
Brands
Category coverage
14
ranked across AI engines
Sources
Evidence base
18
domains cited in answers
Brand sites
Official share
17%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| The Honest Company | 4 |
| Coterie | 5 |
Mama BearWhat AI tools say about Baby Wipes
Movement
What changed this week?
Pampers has held the top position since 27 September 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Babygearlab, Babylist and Consumerreports, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Pampers ranks #1 for Baby Wipes in the latest SupaIntent AI Brand Index run.
Top brands
Pampers, Huggies, and WaterWipes lead Baby Wipes across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Babygearlab, Babylist, and Consumerreports are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Unchanged at the top
Leader held position
Pampersstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #3 | #3 | 0 | #1 | |
| #4 | #4 | #4 | 0 | #3 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #6 | #6 | 0 | #5 | |
| #7 | #8 | #7 | 1 | #5 | |
| #8 | #9 | #8 | 1 | #6 | |
| #9 | #7 | #9 | 2 | #7 | |
| #10 | Mama Bear | #13 | #10 | 3 | #6 |
Current brand snapshot
14 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #2 | #2 | #2 | - | | |
| 3 | 0 | #3 | #3 | #3 | - | | |
| 4 | 0 | #4 | #4 | #4 | - | | |
| 5 | 0 | #6 | - | #5 | - | | |
| 6 | 0 | #5 | - | #6 | - | | |
| 7 | +1 | #10 | #5 | #9 | - | | |
| 8 | +1 | #7 | - | #7 | - | | |
| 9 | -2 | #8 | - | #8 | - | | |
| 10 | +3 | #9 | #7 | - | - | | |
| 11 | +2 | - | #6 | - | - | | |
| 12 | +7 | - | #8 | - | - | | |
| 13 | +1 | - | - | #10 | - | | |
| 14 | -1 | - | #9 | - | - | |
Current source snapshot
18 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 10 | | |
| 3 | 8 | | |
| 4 | 8 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | PampersOfficial | 2 | |
| 11 | AmazonOfficial | 1 | |
| 12 | HonestOfficial | 1 | |
| 13 | HuggiesOfficial | 1 | |
| 14 | PipettebabyOfficial | 1 | |
| 15 | SeventhgenerationOfficial | 1 | |
| 16 | TargetOfficial | 1 | |
| 17 | WalmartOfficial | 1 | |
| 18 | WaterwipesOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| The Honest Company | 4 |
| Kirkland Signature | 5 |
Mama BearCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +1 | #4 | - | - | - | | |
| 5 | -2 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | +2 | #7 | - | - | - | | |
| 8 | -1 | #8 | - | - | - | | |
| 9 | -3 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 8 | | |
| 3 | 8 | | |
| 4 | 2 | | |
| 5 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| The Honest Company | 4 |
| Seventh Generation | 5 |
Amazon ElementsCurrent brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +3 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | PampersOfficial | 2 | |
| 2 | AmazonOfficial | 1 | |
| 3 | HonestOfficial | 1 | |
| 4 | HuggiesOfficial | 1 | |
| 5 | PipettebabyOfficial | 1 | |
| 6 | SeventhgenerationOfficial | 1 | |
| 7 | TargetOfficial | 1 | |
| 8 | WalmartOfficial | 1 | |
| 9 | WaterwipesOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| WaterWipes | 3 |
| The Honest Company | 4 |
| Coterie | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | -2 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | 0 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 2 | |
Common AI search questions about Baby Wipes
Q1
Who leads Baby Wipes in AI answers?
Pampers is the most recommended baby wipes brand in the latest AI Brand Index run. The next highest-ranked brands are Huggies and WaterWipes. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Baby Wipes?
The most cited sources for baby wipes recommendations are Babygearlab, Babylist and Consumerreports, out of 18 tracked sources. No single publisher dominates. The most cited sources are Babygearlab, Babylist and Consumerreports, which means the citation field is open.
Q3
How fresh is this Baby Wipes ranking?
The AI Brand Index updates every Sunday. In the latest run, Mama Bear moved three or more positions in the baby wipes index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Baby Wipes. https://supaintent.com/ai-brand-index/baby-and-toddler-diapering-baby-wipes
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Baby Wipes, including 14 recommended brands and 18 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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