Dataset size
The latest Tax Services Providers run found 14 recommended brands and 17 cited sources in AI answers.
Tax Services Providers
This weekly AI Brand Index shows how AI tools answer buyer questions in the Tax Services Providers category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 11 October 2026
Brands
Category coverage
14
ranked across AI engines
Sources
Evidence base
17
domains cited in answers
Brand sites
Official share
7%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Intuit (TurboTax/QuickBooks) | 1 |
| H&R Block | 2 |
| TaxSlayer | 3 |
| TaxAct | 4 |
| FreeTaxUSA | 5 |
What AI tools say about Tax Services Providers
Movement
What changed this week?
Intuit (TurboTax/QuickBooks) has held the top position since 28 June 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Irs, Cnbc and Pcmag, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Intuit (TurboTax/QuickBooks) ranks #1 for Tax Services Providers in the latest SupaIntent AI Brand Index run.
Top brands
Intuit (TurboTax/QuickBooks), H&R Block, and TaxSlayer lead Tax Services Providers across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Irs, Cnbc, and Pcmag are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Xero#10
Biggest gains
Moved up this week
Liberty Tax5 to #7
Unchanged at the top
Leader held position
- INIntuitstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #3 | #4 | 1 | #2 | |
| #5 | #5 | #5 | 0 | #3 | |
| #6 | #8 | #6 | 2 | #3 | |
| #7 | #12 | #7 | 5 | #6 | |
| #8 | #9 | #8 | 1 | #6 | |
| #9 | #8 | #9 | 1 | #6 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
14 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #2 | #2 | #2 | - | | |
| 3 | +1 | #3 | #3 | #5 | - | | |
| 4 | -1 | #4 | #4 | #4 | - | | |
| 5 | 0 | #6 | - | #3 | - | | |
| 6 | +2 | #5 | #9 | #7 | - | | |
| 7 | +5 | #8 | #8 | #8 | - | | |
| 8 | +1 | #7 | - | #6 | - | | |
| 9 | -1 | - | #5 | - | - | | |
| 10 | New | - | #6 | - | - | | |
| 11 | New | - | #7 | - | - | | |
| 12 | +2 | #9 | - | #10 | - | | |
| 13 | +3 | - | - | #9 | - | | |
| 14 | 0 | #10 | - | - | - | |
Current source snapshot
17 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 6 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | 1800accountantOfficial | 2 | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | AvalaraOfficial | 1 | |
| 16 | 1 | | |
| 17 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Intuit (TurboTax/QuickBooks) | 1 |
| H&R Block | 2 |
| TaxSlayer | 3 |
| TaxAct | 4 |
| Jackson Hewitt | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Intuit (TurboTax/QuickBooks) | 1 |
| H&R Block | 2 |
| TaxSlayer | 3 |
| TaxAct | 4 |
| Avalara | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | +3 | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | -3 | - | #9 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | AvalaraOfficial | 1 | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Intuit (TurboTax/QuickBooks) | 1 |
| H&R Block | 2 |
| FreeTaxUSA | 3 |
| TaxAct | 4 |
| TaxSlayer | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +1 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 1800accountantOfficial | 2 | |
| 3 | 2 | |
Common AI search questions about Tax Services Providers
Q1
Who leads Tax Services Providers in AI answers?
Intuit (TurboTax/QuickBooks) is the most recommended tax services providers brand in the latest AI Brand Index run. The next highest-ranked brands are H&R Block and TaxSlayer. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Tax Services Providers?
The most cited sources for tax services providers recommendations are Irs, Cnbc and Pcmag, out of 17 tracked sources. No single publisher dominates. The most cited sources are Irs, Cnbc and Pcmag, which means the citation field is open.
Q3
How fresh is this Tax Services Providers ranking?
The AI Brand Index updates every Sunday. In the latest run, Xero entered the top 10 and Liberty Tax moved three or more positions in the tax services providers index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Tax Services Providers. https://supaintent.com/ai-brand-index/business-services-business-finance-providers-tax-services-providers
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Tax Services Providers, including 14 recommended brands and 17 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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