Dataset size
The latest Stock Plan Administration Software run found 24 recommended brands and 21 cited sources in AI answers.
This weekly AI Brand Index shows how AI tools answer buyer questions in the Stock Plan Administration Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
21%
from brand-owned domains
AI model filter
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Carta | 1 |
| Shareworks by Morgan Stanley | 2 |
| Eqvista | 3 |
| J.P. Morgan Workplace Solutions | 4 |
| Cake Equity | 5 |
Movement
Carta held the top position, but the ranking below it moved sharply: Certent entered the top 10 this week, while Certent Equity Management and Pulley dropped at least three positions.
Sources
Review platforms shape this category: G2, TrustRadius and Capterra are the most cited review sources, and review platforms account for 57% of all citations.
Engines
The engines disagree on the leader. ChatGPT names Eqvista, Google AI Mode names Shareworks by Morgan Stanley, and Gemini and Perplexity both name Carta first.
Citation-ready
The latest Stock Plan Administration Software run found 24 recommended brands and 21 cited sources in AI answers.
Carta ranks #1 for Stock Plan Administration Software in the latest SupaIntent AI Brand Index run.
Carta, Shareworks by Morgan Stanley, and Eqvista lead Stock Plan Administration Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
G2, Thecfoclub, and Pulley are the most cited brand sites in this category.
New in the top 10
Moved up this week
Moved down this week
Leader held position
Rank history
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #1 | |
| #3 | #10 | #3 | 7 | #3 | |
| #4 | #2 | #4 | 2 | #2 | |
| #5 | #14 | #5 | 9 | #5 | |
| #6 | #8 | #6 | 2 | #5 | |
| #7 | #16 | #7 | 9 | #3 | |
| #8 | #22 | #8 | 14 | #8 | |
| #9 | #24 | #9 | 15 | #9 | |
| #10 | New | #10 | New | #10 |
24 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #3 | #1 | #1 | ![]() ![]() ![]() | |
| 2 | +1 | #4 | #1 | - | #3 | ![]() ![]() ![]() | |
| 3 | +7 | #1 | #5 | #7 | #7 | ![]() ![]() ![]() ![]() | |
| 4 | -2 | #3 | #2 | #8 | - | ![]() ![]() ![]() | |
| 5 | +9 | - | #7 | #5 | - | ![]() ![]() | |
| 6 | +2 | - | #9 | #3 | - | ![]() ![]() | |
| 7 | +9 | #2 | #10 | - | - | ![]() ![]() | |
| 8 | +14 | - | #6 | #6 | - | ![]() ![]() | |
| 9 | +15 | #5 | #8 | - | - | ![]() ![]() | |
| 10 | New | #7 | - | #2 | - | ![]() | |
| 11 | New | #8 | - | - | #2 | ![]() | |
| 12 | New | #4 | #1 | - | - | ![]() | |
| 13 | New | - | - | - | #4 | ![]() | |
| 14 | -5 | - | - | #4 | - | ![]() | |
| 15 | New | #9 | - | - | #6 | ![]() | |
| 16 | +5 | - | - | - | #5 | ![]() | |
| 17 | New | #6 | - | - | - | ![]() | |
| 18 | -12 | #7 | - | #2 | - | ![]() | |
| 19 | New | #8 | - | - | #2 | ![]() | |
| 20 | New | - | - | - | #8 | ![]() | |
| 21 | New | - | - | #9 | - | ![]() | |
| 22 | New | - | - | #10 | - | ![]() | |
| 23 | New | - | - | - | #9 | ![]() | |
| 24 | New | #10 | - | - | - | ![]() |
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 34 | ![]() ![]() ![]() ![]() | |
| 2 | 6 | ![]() | |
| 3 | PulleyOfficial | 4 | ![]() |
| 4 | 4 | ![]() | |
| 5 | 3 | ![]() ![]() | |
| 6 | MorganstanleyOfficial | 3 | ![]() ![]() |
| 7 | CartaOfficial | 2 | ![]() ![]() |
| 8 | 2 | ![]() | |
| 9 | 2 | ![]() | |
| 10 | 1 | ![]() | |
| 11 | 1 | ![]() | |
| 12 | ComputershareOfficial | 1 | ![]() |
| 13 | EqvistaOfficial | 1 | ![]() |
| 14 | FlowcapitalOfficial | 1 | ![]() |
| 15 | 1 | ![]() | |
| 16 | GlobalsharesOfficial | 1 | ![]() |
| 17 | 1 | ![]() | |
| 18 | OptionsgroupOfficial | 1 | ![]() |
| 19 | 1 | ![]() | |
| 20 | 1 | ![]() | |
| 21 | EtradeOfficial | 1 | ![]() |
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Eqvista | 1 |
| Optio Incentives | 2 |
| J.P . Morgan Workplace Solutions | 3 |
| Shareworks by Morgan Stanley | 4 |
| Fidelity Private Shares | 5 |
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | - | - | - | ![]() | |
| 2 | +4 | #2 | - | - | - | ![]() | |
| 3 | -1 | #3 | - | - | - | ![]() | |
| 4 | New | #4 | - | - | - | ![]() | |
| 5 | New | #5 | - | - | - | ![]() | |
| 6 | New | #6 | - | - | - | ![]() | |
| 7 | -2 | #7 | - | - | - | ![]() | |
| 8 | New | #8 | - | - | - | ![]() | |
| 9 | New | #9 | - | - | - | ![]() | |
| 10 | New | #10 | - | - | - | ![]() |
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Shareworks by Morgan Stanley | 1 |
| J.P. Morgan Workplace Solutions | 2 |
| Carta | 3 |
| Equity Edge Online | 4 |
| Eqvista | 5 |
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #1 | - | - | ![]() | |
| 2 | 0 | - | #2 | - | - | ![]() | |
| 3 | -2 | - | #3 | - | - | ![]() | |
| 4 | New | - | #1 | - | - | ![]() | |
| 5 | +1 | - | #5 | - | - | ![]() | |
| 6 | +3 | - | #6 | - | - | ![]() | |
| 7 | +3 | - | #7 | - | - | ![]() | |
| 8 | New | - | #8 | - | - | ![]() | |
| 9 | -1 | - | #9 | - | - | ![]() | |
| 10 | New | - | #10 | - | - | ![]() |
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 13 | ![]() | |
| 2 | MorganstanleyOfficial | 2 | ![]() |
| 3 | 2 | ![]() | |
| 4 | CartaOfficial | 1 | ![]() |
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Carta | 1 |
| Certent | 2 |
| Ledgy | 3 |
| Pulley | 4 |
| Cake Equity | 5 |
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | ![]() | |
| 2 | New | - | - | #2 | - | ![]() | |
| 3 | +3 | - | - | #3 | - | ![]() | |
| 4 | +1 | - | - | #4 | - | ![]() | |
| 5 | +2 | - | - | #5 | - | ![]() | |
| 6 | New | - | - | #6 | - | ![]() | |
| 7 | +1 | - | - | #7 | - | ![]() | |
| 8 | -6 | - | - | #8 | - | ![]() | |
| 9 | New | - | - | #9 | - | ![]() | |
| 10 | New | - | - | #10 | - | ![]() |
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | ![]() | |
| 2 | PulleyOfficial | 4 | ![]() |
| 3 | 4 | ![]() | |
| 4 | 2 | ![]() |
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Carta | 1 |
| Solium (Equiniti) | 2 |
| Shareworks by Morgan Stanley | 3 |
| OptionsGroup | 4 |
| Global Shares | 5 |
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | ![]() | |
| 2 | New | - | - | - | #2 | ![]() | |
| 3 | -1 | - | - | - | #3 | ![]() | |
| 4 | New | - | - | - | #4 | ![]() | |
| 5 | New | - | - | - | #5 | ![]() | |
| 6 | New | - | - | - | #6 | ![]() | |
| 7 | New | - | - | - | #7 | ![]() | |
| 8 | New | - | - | - | #8 | ![]() | |
| 9 | New | - | - | - | #9 | ![]() |
17 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | ![]() | |
| 2 | 2 | ![]() | |
| 3 | 1 | ![]() | |
| 4 | 1 | ![]() | |
| 5 | CartaOfficial | 1 | ![]() |
| 6 | ComputershareOfficial | 1 | ![]() |
| 7 | EqvistaOfficial | 1 | ![]() |
| 8 | FlowcapitalOfficial | 1 | ![]() |
| 9 | 1 | ![]() | |
| 10 | 1 | ![]() | |
| 11 | GlobalsharesOfficial | 1 | ![]() |
| 12 | 1 | ![]() | |
| 13 | 1 | ![]() | |
| 14 | OptionsgroupOfficial | 1 | ![]() |
| 15 | 1 | ![]() | |
| 16 | 1 | ![]() | |
| 17 | EtradeOfficial | 1 | ![]() |
Carta is the most recommended stock plan administration software brand in the latest AI Brand Index run. The next highest-ranked brands are Shareworks by Morgan Stanley and Eqvista. The engines disagree on the leader. ChatGPT names Eqvista, Google AI Mode names Shareworks by Morgan Stanley, and Gemini and Perplexity both name Carta first.
The most cited sources for stock plan administration software recommendations are G2, Thecfoclub and Pulley, out of 21 tracked sources. Review platforms shape this category: G2, TrustRadius and Capterra are the most cited review sources, and review platforms account for 57% of all citations.
The AI Brand Index updates every Sunday. In the latest run, Certent entered the top 10 and Fidelity Private Shares, Qapita, Certent Equity Management, Cake Equity and Optio Incentives and 2 other brands moved three or more positions in the stock plan administration software index.
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Stock Plan Administration Software. https://supaintent.com/ai-brand-index/erp-accounting-and-finance-software-stock-plan-administration-software
Download the same ranking data used by the chart, tables and Dataset schema.
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.

Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.