Dataset size
The latest Bath & Body Gift Sets run found 27 recommended brands and 29 cited sources in AI answers.
Bath & Body Gift Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Bath & Body Gift Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
27
ranked across AI engines
Sources
Evidence base
29
domains cited in answers
Brand sites
Official share
19%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| L'Occitane | 2 |
| Sol de Janeiro | 3 |
| The Body Shop | 4 |
| Tree Hut | 5 |
What AI tools say about Bath & Body Gift Sets
Movement
What changed this week?
Bath & Body Works overtook L'Occitane this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Nordstrom, Target and Thestuffofsuccess, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Bath & Body Works first and Perplexity names L'Occitane.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Bath & Body Works ranks #1 for Bath & Body Gift Sets in the latest SupaIntent AI Brand Index run.
Top brands
Bath & Body Works, L'Occitane, and Sol de Janeiro lead Bath & Body Gift Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Nordstrom, Target, and Thestuffofsuccess are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Sabon#9
Laline#10
Biggest gains
Moved up this week
Tree Hut10 to #5
Kiehl's10 to #7
Lovery4 to #6
Biggest losses
Moved down this week
Philosophy14 to #22
Burt's Bees6 to #13
Jo Malone London5 to #14
Lush4 to #8
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #5 | #4 | 1 | #1 | |
| #5 | #15 | #5 | 10 | #5 | |
| #6 | #10 | #6 | 4 | #6 | |
| #7 | #17 | #7 | 10 | #5 | |
| #8 | #4 | #8 | 4 | #4 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
27 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #1 | #1 | #3 | | |
| 2 | -1 | #2 | #3 | #5 | #1 | | |
| 3 | 0 | #8 | #2 | #2 | - | | |
| 4 | +1 | #3 | - | - | #2 | | |
| 5 | +10 | #5 | - | #4 | - | | |
| 6 | +4 | - | #8 | #3 | - | | |
| 7 | +10 | #9 | - | - | #4 | | |
| 8 | -4 | #4 | - | - | - | | |
| 9 | New | - | #4 | - | - | | |
| 10 | New | - | #5 | - | - | | |
| 11 | +2 | - | - | - | #5 | | |
| 12 | New | #6 | - | - | - | | |
| 13 | -6 | - | - | #6 | - | | |
| 14 | -5 | - | - | - | #6 | | |
| 15 | New | - | #6 | - | - | | |
| 16 | New | - | #7 | - | - | | |
| 17 | New | #7 | - | - | - | | |
| 18 | New | - | - | #7 | - | | |
| 19 | -5 | - | - | - | #7 | | |
| 20 | New | #10 | - | #9 | - | | |
| 21 | New | - | - | - | #8 | | |
| 22 | -14 | - | - | #8 | - | | |
| 23 | New | - | #9 | - | - | | |
| 24 | New | - | - | - | #9 | | |
| 25 | -13 | - | - | - | #10 | | |
| 26 | -3 | - | - | #10 | - | | |
| 27 | New | - | #10 | - | - | |
Current source snapshot
29 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | BathandbodyworksOfficial | 2 | |
| 5 | SephoraOfficial | 2 | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | LalineOfficial | 1 | |
| 17 | LushOfficial | 1 | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | ThebodyshopOfficial | 1 | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | SabonOfficial | 1 | |
| 27 | 1 | | |
| 28 | 1 | | |
| 29 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| L'Occitane | 2 |
| The Body Shop | 3 |
| Lush | 4 |
| Tree Hut | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | -2 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | BathandbodyworksOfficial | 1 | |
| 4 | LushOfficial | 1 | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | ThebodyshopOfficial | 1 | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Sol de Janeiro | 2 |
| L'Occitane | 3 |
| Sabon | 4 |
| Laline | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | -1 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | BathandbodyworksOfficial | 1 | |
| 4 | 1 | | |
| 5 | LalineOfficial | 1 | |
| 6 | SephoraOfficial | 1 | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | SabonOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Sol de Janeiro | 2 |
| Lovery | 3 |
| Tree Hut | 4 |
| L'Occitane | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +6 | - | - | #2 | - | | |
| 3 | +4 | - | - | #3 | - | | |
| 4 | +2 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| L'Occitane | 1 |
| The Body Shop | 2 |
| Bath & Body Works | 3 |
| Kiehl's | 4 |
| Molton Brown | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | +4 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -2 | - | - | - | #6 | | |
| 7 | -2 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | -1 | - | - | - | #10 | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Common AI search questions about Bath & Body Gift Sets
Q1
Who leads Bath & Body Gift Sets in AI answers?
Bath & Body Works is the most recommended bath & body gift sets brand in the latest AI Brand Index run. The next highest-ranked brands are L'Occitane and Sol de Janeiro. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Bath & Body Works first and Perplexity names L'Occitane.
Q2
Which cited sources are used for Bath & Body Gift Sets?
The most cited sources for bath & body gift sets recommendations are Nordstrom, Target and Thestuffofsuccess, out of 29 tracked sources. No single publisher dominates. The most cited sources are Nordstrom, Target and Thestuffofsuccess, which means the citation field is open.
Q3
How fresh is this Bath & Body Gift Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, Sabon and Laline entered the top 10 and Philosophy, Tree Hut, Kiehl's, Burt's Bees and Jo Malone London and 2 other brands moved three or more positions in the bath & body gift sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Bath & Body Gift Sets. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-bath-and-body-gift-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Bath & Body Gift Sets, including 27 recommended brands and 29 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.