Dataset size
The latest Cosmetic Tools run found 20 recommended brands and 21 cited sources in AI answers.
Cosmetic Tools
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cosmetic Tools category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 13 September 2026
Brands
Category coverage
20
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
22%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Beautyblender | 2 |
| Sigma Beauty | 3 |
| Morphe | 4 |
| e.l.f. Cosmetics | 5 |
What AI tools say about Cosmetic Tools
Movement
What changed this week?
Real Techniques held the top position, but the ranking below it moved sharply: Sephora Collection and Foreo dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Ulta, Sephora and Allure, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Real Techniques ranks #1 for Cosmetic Tools in the latest SupaIntent AI Brand Index run.
Top brands
Real Techniques, Beautyblender, and Sigma Beauty lead Cosmetic Tools across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Ulta, Sephora, and Allure are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Tweezerman3 to #8
Bobbi Brown3 to #10
Biggest losses
Moved down this week
Sephora Collection6 to #15
Foreo3 to #13
Unchanged at the top
Leader held position
Real Techniquesstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #4 | #2 | 2 | #1 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #2 | |
| #6 | #7 | #6 | 1 | #3 | |
| #7 | #6 | #7 | 1 | #6 | |
| #8 | #11 | #8 | 3 | #3 | |
| #9 | #10 | #9 | 1 | #8 | |
| #10 | #13 | #10 | 3 | #10 |
Current brand snapshot
20 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | +2 | #2 | #2 | #2 | - | | |
| 3 | -1 | #3 | #3 | #3 | - | | |
| 4 | -1 | #4 | - | #5 | - | | |
| 5 | 0 | #7 | #4 | - | - | | |
| 6 | +1 | #10 | - | #4 | - | | |
| 7 | -1 | - | #5 | - | - | | |
| 8 | +3 | #5 | - | - | - | | |
| 9 | +1 | #9 | #8 | - | - | | |
| 10 | +3 | - | #6 | - | - | | |
| 11 | -2 | - | - | #6 | - | | |
| 12 | +4 | #6 | - | - | - | | |
| 13 | -3 | - | - | #7 | - | | |
| 14 | +1 | - | #7 | - | - | | |
| 15 | -6 | #8 | - | - | - | | |
| 16 | New | - | - | #8 | - | | |
| 17 | New | - | #9 | - | - | | |
| 18 | New | - | - | #9 | - | | |
| 19 | New | - | - | #10 | - | | |
| 20 | -5 | - | #10 | - | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | SephoraOfficial | 8 | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | Cledepeau BeauteOfficial | 1 | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | ShiseidoOfficial | 1 | |
| 21 | SigmabeautyOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Beautyblender | 2 |
| Sigma Beauty | 3 |
| Morphe | 4 |
| Tweezerman | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | -2 | #7 | - | - | - | | |
| 8 | -1 | #8 | - | - | - | | |
| 9 | -3 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Beautyblender | 2 |
| Sigma Beauty | 3 |
| e.l.f. Cosmetics | 4 |
| Hourglass | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +2 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | -2 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | Cledepeau BeauteOfficial | 1 | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Beautyblender | 2 |
| Sigma Beauty | 3 |
| EcoTools | 4 |
| Morphe | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +3 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | SigmabeautyOfficial | 1 | |
Common AI search questions about Cosmetic Tools
Q1
Who leads Cosmetic Tools in AI answers?
Real Techniques is the most recommended cosmetic tools brand in the latest AI Brand Index run. The next highest-ranked brands are Beautyblender and Sigma Beauty. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Cosmetic Tools?
The most cited sources for cosmetic tools recommendations are Ulta, Sephora and Allure, out of 21 tracked sources. No single publisher dominates. The most cited sources are Ulta, Sephora and Allure, which means the citation field is open.
Q3
How fresh is this Cosmetic Tools ranking?
The AI Brand Index updates every Sunday. In the latest run, Sephora Collection, Tweezerman, Bobbi Brown and Foreo moved three or more positions in the cosmetic tools index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cosmetic Tools. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-cosmetic-tools
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cosmetic Tools, including 20 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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