Dataset size
The latest Cosmetic Tools run found 21 recommended brands and 17 cited sources in AI answers.
Cosmetic Tools
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cosmetic Tools category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
17
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Sigma Beauty | 2 |
| Beautyblender | 3 |
| Tweezerman | 4 |
| Morphe | 5 |
What AI tools say about Cosmetic Tools
Movement
What changed this week?
Real Techniques overtook Beautyblender this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Allure, Theconsumers and Noorelabeauty, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Real Techniques, Google AI Mode names Beautyblender, Gemini names Sigma Beauty, and Perplexity names Tweezerman.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Real Techniques ranks #1 for Cosmetic Tools in the latest SupaIntent AI Brand Index run.
Top brands
Real Techniques, Sigma Beauty, and Beautyblender lead Cosmetic Tools across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Allure, Theconsumers, and Noorelabeauty are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
MAC Cosmetics#8
IT Cosmetics#9
Bdellium Tools#10
Biggest gains
Moved up this week
e.l.f. Cosmetics10 to #6
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #4 | #2 | 2 | #2 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #16 | #6 | 10 | #4 | |
| #7 | #6 | #7 | 1 | #3 | |
| #8 | New | #8 | New | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #2 | #2 | #4 | | |
| 2 | +2 | #3 | #4 | #1 | #2 | | |
| 3 | -2 | #2 | #1 | - | #3 | | |
| 4 | -1 | #7 | #3 | - | #1 | | |
| 5 | 0 | #5 | - | #6 | #5 | | |
| 6 | +10 | #4 | #6 | #10 | - | | |
| 7 | -1 | #8 | - | #4 | #8 | | |
| 8 | New | #6 | - | #3 | - | | |
| 9 | New | #9 | #10 | #7 | - | | |
| 10 | New | - | #5 | - | - | | |
| 11 | -1 | - | - | #5 | - | | |
| 12 | New | - | - | - | #6 | | |
| 13 | New | - | - | - | #7 | | |
| 14 | New | - | #7 | - | - | | |
| 15 | New | - | - | #8 | - | | |
| 16 | +4 | - | #8 | #9 | - | | |
| 17 | New | - | #8 | #9 | - | | |
| 18 | New | - | #9 | - | - | | |
| 19 | New | - | - | - | #9 | | |
| 20 | New | - | - | - | #10 | | |
| 21 | -3 | #10 | - | - | - | |
Current source snapshot
17 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 5 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 3 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | 2 | | |
| 14 | BkbeautyOfficial | 1 | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Real Techniques | 1 |
| Beautyblender | 2 |
| Sigma Beauty | 3 |
| e.l.f . Cosmetics | 4 |
| Morphe | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +2 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | -4 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 5 | | |
| 3 | 3 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Beautyblender | 1 |
| Real Techniques | 2 |
| Tweezerman | 3 |
| Sigma Beauty | 4 |
| Bdellium Tools | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | -2 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sigma Beauty | 1 |
| Real Techniques | 2 |
| MAC Cosmetics | 3 |
| EcoTools | 4 |
| BK Beauty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | +5 | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | BkbeautyOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tweezerman | 1 |
| Sigma Beauty | 2 |
| Beautyblender | 3 |
| Real Techniques | 4 |
| Morphe | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Common AI search questions about Cosmetic Tools
Q1
Who leads Cosmetic Tools in AI answers?
Real Techniques is the most recommended cosmetic tools brand in the latest AI Brand Index run. The next highest-ranked brands are Sigma Beauty and Beautyblender. The engines disagree on the leader. ChatGPT names Real Techniques, Google AI Mode names Beautyblender, Gemini names Sigma Beauty, and Perplexity names Tweezerman.
Q2
Which cited sources are used for Cosmetic Tools?
The most cited sources for cosmetic tools recommendations are Allure, Theconsumers and Noorelabeauty, out of 17 tracked sources. No single publisher dominates. The most cited sources are Allure, Theconsumers and Noorelabeauty, which means the citation field is open.
Q3
How fresh is this Cosmetic Tools ranking?
The AI Brand Index updates every Sunday. In the latest run, MAC Cosmetics, IT Cosmetics and Bdellium Tools entered the top 10 and e.l.f. Cosmetics moved three or more positions in the cosmetic tools index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cosmetic Tools. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-cosmetic-tools
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cosmetic Tools, including 21 recommended brands and 17 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.