Dataset size
The latest Lotion & Moisturizer run found 21 recommended brands and 25 cited sources in AI answers.
Lotion & Moisturizer
This weekly AI Brand Index shows how AI tools answer buyer questions in the Lotion & Moisturizer category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
4%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Cetaphil | 3 |
| Neutrogena | 4 |
| Eucerin | 5 |
What AI tools say about Lotion & Moisturizer
Movement
What changed this week?
CeraVe held the top position, but the ranking below it moved sharply: Nivea and Aveeno dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerreports, Theamaranthinecollective and Goodhousekeeping, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name CeraVe first and Perplexity names Neutrogena.
Citation-ready
Key facts from this AI Brand Index report
Current leader
CeraVe ranks #1 for Lotion & Moisturizer in the latest SupaIntent AI Brand Index run.
Top brands
CeraVe, La Roche-Posay, and Cetaphil lead Lotion & Moisturizer across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerreports, Theamaranthinecollective, and Goodhousekeeping are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Kiehl's6 to #9
Nécessaire4 to #6
Olay4 to #10
Biggest losses
Moved down this week
Nivea13 to #21
Aveeno3 to #7
Unchanged at the top
Leader held position
CeraVestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #2 | |
| #4 | #5 | #4 | 1 | #2 | |
| #5 | #6 | #5 | 1 | #5 | |
| #6 | #10 | #6 | 4 | #6 | |
| #7 | #4 | #7 | 3 | #4 | |
| #8 | #7 | #8 | 1 | #7 | |
| #9 | #15 | #9 | 6 | #7 | |
| #10 | #14 | #10 | 4 | #5 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #4 | | |
| 2 | 0 | #3 | #3 | #2 | #3 | | |
| 3 | 0 | #4 | #2 | - | #2 | | |
| 4 | +1 | #5 | #4 | - | #1 | | |
| 5 | +1 | #6 | - | #6 | #8 | | |
| 6 | +4 | - | #6 | #3 | - | | |
| 7 | -3 | - | #5 | - | #5 | | |
| 8 | -1 | #2 | #8 | - | - | | |
| 9 | +6 | #7 | - | - | #7 | | |
| 10 | +4 | - | - | #8 | #6 | | |
| 11 | 0 | - | - | #5 | #9 | | |
| 12 | New | - | - | #4 | - | | |
| 13 | New | - | - | #7 | - | | |
| 14 | New | - | #7 | - | - | | |
| 15 | +1 | #8 | - | - | - | | |
| 16 | New | #10 | #10 | - | - | | |
| 17 | New | #9 | - | - | - | | |
| 18 | New | - | - | #9 | - | | |
| 19 | New | - | #9 | - | - | | |
| 20 | New | - | - | #10 | - | | |
| 21 | -13 | - | - | - | #10 | |
Current source snapshot
25 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | 3 | | |
| 8 | 3 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | PaulaschoiceOfficial | 2 | |
| 13 | 2 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Vaseline | 2 |
| La Roche-Posay | 3 |
| Cetaphil | 4 |
| Neutrogena | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +4 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | -2 | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 2 | | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Cetaphil | 2 |
| La Roche-Posay | 3 |
| Neutrogena | 4 |
| Aveeno | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -3 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Nécessaire | 3 |
| Lubriderm | 4 |
| Vanicream | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Neutrogena | 1 |
| Cetaphil | 2 |
| La Roche-Posay | 3 |
| CeraVe | 4 |
| Aveeno | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | +4 | - | - | - | #2 | | |
| 3 | +2 | - | - | - | #3 | | |
| 4 | -3 | - | - | - | #4 | | |
| 5 | -2 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | +2 | - | - | - | #7 | | |
| 8 | -1 | - | - | - | #8 | | |
| 9 | +1 | - | - | - | #9 | | |
| 10 | -6 | - | - | - | #10 | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Common AI search questions about Lotion & Moisturizer
Q1
Who leads Lotion & Moisturizer in AI answers?
CeraVe is the most recommended lotion & moisturizer brand in the latest AI Brand Index run. The next highest-ranked brands are La Roche-Posay and Cetaphil. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name CeraVe first and Perplexity names Neutrogena.
Q2
Which cited sources are used for Lotion & Moisturizer?
The most cited sources for lotion & moisturizer recommendations are Consumerreports, Theamaranthinecollective and Goodhousekeeping, out of 25 tracked sources. No single publisher dominates. The most cited sources are Consumerreports, Theamaranthinecollective and Goodhousekeeping, which means the citation field is open.
Q3
How fresh is this Lotion & Moisturizer ranking?
The AI Brand Index updates every Sunday. In the latest run, Nivea, Kiehl's, Nécessaire, Olay and Aveeno moved three or more positions in the lotion & moisturizer index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Lotion & Moisturizer. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-lotion-and-moisturizer
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Lotion & Moisturizer, including 21 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.