Dataset size
The latest Lotion & Moisturizer run found 16 recommended brands and 21 cited sources in AI answers.
Lotion & Moisturizer
This weekly AI Brand Index shows how AI tools answer buyer questions in the Lotion & Moisturizer category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
16%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Cetaphil | 2 |
| La Roche-Posay | 3 |
| Eucerin | 4 |
| Nivea | 5 |
What AI tools say about Lotion & Moisturizer
Movement
What changed this week?
CeraVe held the top position, but the ranking below it moved sharply: Vaseline and Neutrogena dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Theguardian, Healthline and Glamour, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
CeraVe ranks #1 for Lotion & Moisturizer in the latest SupaIntent AI Brand Index run.
Top brands
CeraVe, Cetaphil, and La Roche-Posay lead Lotion & Moisturizer across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Theguardian, Healthline, and Glamour are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
La Roche-Posay5 to #3
Vanicream3 to #9
Biggest losses
Moved down this week
Vaseline4 to #7
Neutrogena3 to #8
Unchanged at the top
Leader held position
CeraVestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #8 | #3 | 5 | #2 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #7 | #5 | 2 | #3 | |
| #6 | #6 | #6 | 0 | #3 | |
| #7 | #3 | #7 | 4 | #2 | |
| #8 | #5 | #8 | 3 | #3 | |
| #9 | #12 | #9 | 3 | #5 | |
| #10 | #11 | #10 | 1 | #4 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #7 | #2 | #3 | - | | |
| 3 | +5 | #8 | #3 | #2 | - | | |
| 4 | 0 | #3 | - | #4 | - | | |
| 5 | +2 | #4 | - | #5 | - | | |
| 6 | 0 | #5 | #10 | #6 | - | | |
| 7 | -4 | #2 | - | #8 | - | | |
| 8 | -3 | #9 | #4 | #9 | - | | |
| 9 | +3 | #6 | - | #7 | - | | |
| 10 | +1 | - | #5 | - | - | | |
| 11 | +1 | - | #6 | - | - | | |
| 12 | +4 | - | #7 | - | - | | |
| 13 | New | - | #8 | - | - | | |
| 14 | New | - | #9 | - | - | | |
| 15 | +1 | #10 | - | - | - | | |
| 16 | New | - | - | #10 | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 7 | | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 1 | | |
| 12 | AveenoOfficial | 1 | |
| 13 | ByomaOfficial | 1 | |
| 14 | CeraveOfficial | 1 | |
| 15 | CetaphilOfficial | 1 | |
| 16 | 1 | | |
| 17 | FentybeautyOfficial | 1 | |
| 18 | Laroche PosayOfficial | 1 | |
| 19 | NeutrogenaOfficial | 1 | |
| 20 | TheordinaryOfficial | 1 | |
| 21 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Vaseline | 2 |
| Eucerin | 3 |
| Nivea | 4 |
| Aveeno | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | +1 | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | +2 | #6 | - | - | - | | |
| 7 | -1 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | -1 | #10 | - | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Cetaphil | 2 |
| La Roche-Posay | 3 |
| Neutrogena | 4 |
| Kiehl's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | AveenoOfficial | 1 | |
| 3 | ByomaOfficial | 1 | |
| 4 | CeraveOfficial | 1 | |
| 5 | CetaphilOfficial | 1 | |
| 6 | FentybeautyOfficial | 1 | |
| 7 | Laroche PosayOfficial | 1 | |
| 8 | NeutrogenaOfficial | 1 | |
| 9 | TheordinaryOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Cetaphil | 3 |
| Eucerin | 4 |
| Nivea | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +8 | - | - | #2 | - | | |
| 3 | +3 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | -6 | - | - | #8 | - | | |
| 9 | -6 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 4 | | |
| 3 | 1 | | |
| 4 | 1 | |
Common AI search questions about Lotion & Moisturizer
Q1
Who leads Lotion & Moisturizer in AI answers?
CeraVe is the most recommended lotion & moisturizer brand in the latest AI Brand Index run. The next highest-ranked brands are Cetaphil and La Roche-Posay. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Lotion & Moisturizer?
The most cited sources for lotion & moisturizer recommendations are Theguardian, Healthline and Glamour, out of 21 tracked sources. No single publisher dominates. The most cited sources are Theguardian, Healthline and Glamour, which means the citation field is open.
Q3
How fresh is this Lotion & Moisturizer ranking?
The AI Brand Index updates every Sunday. In the latest run, La Roche-Posay, Vaseline, Neutrogena and Vanicream moved three or more positions in the lotion & moisturizer index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Lotion & Moisturizer. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-lotion-and-moisturizer
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Lotion & Moisturizer, including 16 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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