Dataset size
The latest Skin Insect Repellent run found 20 recommended brands and 24 cited sources in AI answers.
Skin Insect Repellent
This weekly AI Brand Index shows how AI tools answer buyer questions in the Skin Insect Repellent category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
20
ranked across AI engines
Sources
Evidence base
24
domains cited in answers
Brand sites
Official share
19%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| OFF! | 1 |
| Sawyer | 2 |
| Repel | 3 |
| Cutter | 4 |
| Murphy's Naturals | 5 |
What AI tools say about Skin Insect Repellent
Movement
What changed this week?
OFF! held the top position, but the ranking below it moved sharply: MALIN+GOETZ entered the top 10 this week, while Avon Skin So Soft dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Nbcnews, Consumerreports and Today, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Gemini both name OFF! first, Google AI Mode names Sawyer Products, and Perplexity names OFF! (SC Johnson), which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
OFF! ranks #1 for Skin Insect Repellent in the latest SupaIntent AI Brand Index run.
Top brands
OFF!, Sawyer, and Repel lead Skin Insect Repellent across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Nbcnews, Consumerreports, and Today are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
MALIN+GOETZ#9
Biggest gains
Moved up this week
Thermacell5 to #8
Repel3 to #3
Biggest losses
Moved down this week
Avon Skin So Soft3 to #7
Unchanged at the top
Leader held position
OFF!stayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #6 | #3 | 3 | #2 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #7 | #5 | 2 | #5 | |
| #6 | #5 | #6 | 1 | #4 | |
| #7 | #4 | #7 | 3 | #4 | |
| #8 | #13 | #8 | 5 | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #8 | #10 | 2 | #6 |
Current brand snapshot
20 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #2 | #1 | #1 | | |
| 2 | 0 | #2 | #1 | #2 | #3 | | |
| 3 | +3 | #3 | #3 | #3 | #2 | | |
| 4 | -1 | #4 | #5 | #4 | #4 | | |
| 5 | +2 | #8 | #6 | #5 | - | | |
| 6 | -1 | #5 | #4 | - | - | | |
| 7 | -3 | - | #7 | #7 | #8 | | |
| 8 | +5 | #6 | - | - | #7 | | |
| 9 | New | - | - | - | #5 | | |
| 10 | -2 | #7 | - | - | #10 | | |
| 11 | New | - | - | - | #6 | | |
| 12 | New | - | - | #6 | - | | |
| 13 | New | #9 | #9 | - | - | | |
| 14 | +2 | - | #8 | - | - | | |
| 15 | New | #10 | - | #8 | - | | |
| 16 | New | - | - | - | #9 | | |
| 17 | -3 | - | - | #9 | - | | |
| 18 | -3 | - | #10 | - | - | | |
| 19 | New | - | - | #10 | - | | |
| 20 | New | #10 | - | #8 | - | |
Current source snapshot
24 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 9 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | SawyerOfficial | 2 | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | AvonOfficial | 1 | |
| 11 | BensgardenOfficial | 1 | |
| 12 | CutterOfficial | 1 | |
| 13 | DeetfreerepellentOfficial | 1 | |
| 14 | 1 | | |
| 15 | MalingoetzOfficial | 1 | |
| 16 | NatrapelOfficial | 1 | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | RepelOfficial | 1 | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | ThermacellOfficial | 1 | |
| 23 | 1 | | |
| 24 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| OFF! | 1 |
| Sawyer Products | 2 |
| Repel | 3 |
| Cutter | 4 |
| Ben's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | -2 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 7 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sawyer Products | 1 |
| OFF! | 2 |
| Repel | 3 |
| Ben's | 4 |
| Cutter | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | -3 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| OFF! | 1 |
| Sawyer Products | 2 |
| Repel | 3 |
| Cutter | 4 |
| Murphy's Naturals | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +3 | - | - | #4 | - | | |
| 5 | +4 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| OFF! (SC Johnson) | 1 |
| Repel | 2 |
| Sawyer | 3 |
| Cutter | 4 |
| MALIN+GOETZ | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | +5 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | -3 | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | AvonOfficial | 1 | |
| 2 | BensgardenOfficial | 1 | |
| 3 | CutterOfficial | 1 | |
| 4 | DeetfreerepellentOfficial | 1 | |
| 5 | MalingoetzOfficial | 1 | |
| 6 | NatrapelOfficial | 1 | |
| 7 | 1 | | |
| 8 | RepelOfficial | 1 | |
| 9 | SawyerOfficial | 1 | |
| 10 | ThermacellOfficial | 1 | |
Common AI search questions about Skin Insect Repellent
Q1
Who leads Skin Insect Repellent in AI answers?
OFF! is the most recommended skin insect repellent brand in the latest AI Brand Index run. The next highest-ranked brands are Sawyer and Repel. The engines disagree on the leader. ChatGPT and Gemini both name OFF! first, Google AI Mode names Sawyer Products, and Perplexity names OFF! (SC Johnson).
Q2
Which cited sources are used for Skin Insect Repellent?
The most cited sources for skin insect repellent recommendations are Nbcnews, Consumerreports and Today, out of 24 tracked sources. No single publisher dominates. The most cited sources are Nbcnews, Consumerreports and Today, which means the citation field is open.
Q3
How fresh is this Skin Insect Repellent ranking?
The AI Brand Index updates every Sunday. In the latest run, MALIN+GOETZ entered the top 10 and Thermacell, Repel and Avon Skin So Soft moved three or more positions in the skin insect repellent index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Skin Insect Repellent. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-skin-insect-repellent
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Skin Insect Repellent, including 20 recommended brands and 24 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.