Dataset size
The latest Toners & Astringents run found 19 recommended brands and 21 cited sources in AI answers.
Toners & Astringents
This weekly AI Brand Index shows how AI tools answer buyer questions in the Toners & Astringents category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
19
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
6%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Paula's Choice | 1 |
| Thayers | 2 |
| Kiehl's | 3 |
| Laneige | 4 |
| Pixi | 5 |
What AI tools say about Toners & Astringents
Movement
What changed this week?
Paula's Choice overtook Thayers this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Byrdie, Gravelai and Healthline, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Paula's Choice ranks #1 for Toners & Astringents in the latest SupaIntent AI Brand Index run.
Top brands
Paula's Choice, Thayers, and Kiehl's lead Toners & Astringents across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Byrdie, Gravelai, and Healthline are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Anua10 to #7
Mario Badescu10 to #9
The Ordinary4 to #6
Biggest losses
Moved down this week
Byoma7 to #17
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #4 | #3 | 1 | #2 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #10 | #6 | 4 | #2 | |
| #7 | #17 | #7 | 10 | #5 | |
| #8 | #7 | #8 | 1 | #2 | |
| #9 | #19 | #9 | 10 | #8 | |
| #10 | #8 | #10 | 2 | #8 |
Current brand snapshot
19 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #1 | #1 | - | | |
| 2 | -1 | #2 | #2 | #3 | - | | |
| 3 | +1 | #4 | #5 | #5 | - | | |
| 4 | -1 | #5 | #7 | #2 | - | | |
| 5 | 0 | #3 | #4 | #7 | - | | |
| 6 | +4 | - | #3 | #4 | - | | |
| 7 | +10 | - | - | #6 | - | | |
| 8 | -1 | - | #6 | - | - | | |
| 9 | +10 | #6 | - | - | - | | |
| 10 | -2 | #7 | - | - | - | | |
| 11 | +7 | #8 | - | - | - | | |
| 12 | -1 | - | - | #8 | - | | |
| 13 | New | - | #8 | - | - | | |
| 14 | +2 | - | - | #9 | - | | |
| 15 | -1 | - | #9 | - | - | | |
| 16 | New | #9 | - | - | - | | |
| 17 | -7 | - | #10 | - | - | | |
| 18 | -5 | - | - | #10 | - | | |
| 19 | -4 | #10 | - | - | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 6 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 1 | | |
| 11 | FentybeautyOfficial | 1 | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | KiehlsOfficial | 1 | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | SkinceuticalsOfficial | 1 | |
| 20 | 1 | | |
| 21 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Paula's Choice | 1 |
| Thayers | 2 |
| Pixi | 3 |
| Kiehl's | 4 |
| Laneige | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +5 | #3 | - | - | - | | |
| 4 | +1 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | -4 | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 5 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | KiehlsOfficial | 1 | |
| 6 | SkinceuticalsOfficial | 1 | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Paula's Choice | 1 |
| Thayers | 2 |
| The Ordinary | 3 |
| Pixi | 4 |
| Kiehl's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +2 | - | #3 | - | - | | |
| 4 | +3 | - | #4 | - | - | | |
| 5 | -3 | - | #5 | - | - | | |
| 6 | +4 | - | #6 | - | - | | |
| 7 | -3 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | -4 | - | #10 | - | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Paula's Choice | 1 |
| Laneige | 2 |
| Thayers | 3 |
| The Ordinary | 4 |
| Kiehl's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | +4 | - | - | #2 | - | | |
| 3 | -2 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Common AI search questions about Toners & Astringents
Q1
Who leads Toners & Astringents in AI answers?
Paula's Choice is the most recommended toners & astringents brand in the latest AI Brand Index run. The next highest-ranked brands are Thayers and Kiehl's. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Toners & Astringents?
The most cited sources for toners & astringents recommendations are Byrdie, Gravelai and Healthline, out of 21 tracked sources. No single publisher dominates. The most cited sources are Byrdie, Gravelai and Healthline, which means the citation field is open.
Q3
How fresh is this Toners & Astringents ranking?
The AI Brand Index updates every Sunday. In the latest run, Anua, Mario Badescu, Byoma and The Ordinary moved three or more positions in the toners & astringents index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Toners & Astringents. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-toners-and-astringents
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Toners & Astringents, including 19 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
[ get started ]
Make AI Search your next revenue channel
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.