Dataset size
The latest Deodorant run found 23 recommended brands and 19 cited sources in AI answers.
Deodorant
This weekly AI Brand Index shows how AI tools answer buyer questions in the Deodorant category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
23
ranked across AI engines
Sources
Evidence base
19
domains cited in answers
Brand sites
Official share
4%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Secret | 2 |
| Degree | 3 |
| Native | 4 |
| Old Spice | 5 |
What AI tools say about Deodorant
Movement
What changed this week?
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Statista, Nbcnews and Garagegymreviews, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Dove first and Perplexity names Schmidt's, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Dove ranks #1 for Deodorant in the latest SupaIntent AI Brand Index run.
Top brands
Dove, Secret, and Degree lead Deodorant across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Statista, Nbcnews, and Garagegymreviews are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Suave#8
Biggest gains
Moved up this week
Mitchum13 to #7
Schmidt's10 to #6
Dove4 to #1
Biggest losses
Moved down this week
Salt & Stone11 to #17
Native3 to #4
Old Spice3 to #5
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
23 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +4 | #1 | #1 | #1 | #4 | | |
| 2 | +2 | #3 | #2 | #2 | #3 | | |
| 3 | 0 | #2 | #5 | #3 | #6 | | |
| 4 | -3 | - | #4 | #4 | #2 | | |
| 5 | -3 | #5 | #3 | #6 | #8 | | |
| 6 | +10 | - | - | - | #1 | | |
| 7 | +13 | - | #7 | #8 | #9 | | |
| 8 | New | #4 | - | - | - | | |
| 9 | -1 | - | #6 | #5 | - | | |
| 10 | +2 | - | - | - | #5 | | |
| 11 | New | #6 | - | - | - | | |
| 12 | New | - | #6 | #5 | - | | |
| 13 | -2 | #8 | #10 | - | - | | |
| 14 | +9 | #7 | - | - | - | | |
| 15 | New | - | - | - | #7 | | |
| 16 | New | - | - | #7 | #4 | | |
| 17 | -11 | - | #8 | - | - | | |
| 18 | New | - | - | #9 | - | | |
| 19 | New | #9 | - | - | - | | |
| 20 | -3 | - | #9 | - | - | | |
| 21 | New | CR Crème de la Crème | - | - | - | #10 | |
| 22 | -1 | #10 | - | - | - | | |
| 23 | -1 | - | - | #10 | - | |
Current source snapshot
19 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | LumedeodorantOfficial | 1 | |
| 17 | NativecosOfficial | 1 | |
| 18 | 1 | | |
| 19 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Degree | 2 |
| Secret | 3 |
| Suave | 4 |
| Old Spice | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | +2 | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Secret | 2 |
| Old Spice | 3 |
| Native | 4 |
| Degree | 5 |
Current brand snapshot
10 brands
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | LumedeodorantOfficial | 1 | |
| 7 | NativecosOfficial | 1 | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Secret | 2 |
| Degree | 3 |
| Native | 4 |
| Lume | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +4 | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | -2 | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | -3 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Schmidt's | 1 |
| Native | 2 |
| Secret | 3 |
| Dove Men+Care | 4 |
| Nivea | 5 |
Crème de la Crème
Current brand snapshot
10 brands
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Common AI search questions about Deodorant
Q1
Who leads Deodorant in AI answers?
Dove is the most recommended deodorant brand in the latest AI Brand Index run. The next highest-ranked brands are Secret and Degree. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Dove first and Perplexity names Schmidt's.
Q2
Which cited sources are used for Deodorant?
The most cited sources for deodorant recommendations are Statista, Nbcnews and Garagegymreviews, out of 19 tracked sources. No single publisher dominates. The most cited sources are Statista, Nbcnews and Garagegymreviews, which means the citation field is open.
Q3
How fresh is this Deodorant ranking?
The AI Brand Index updates every Sunday. In the latest run, Suave entered the top 10 and Mitchum, Salt & Stone, Schmidt's, Dove and Native and 1 other brand moved three or more positions in the deodorant index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Deodorant. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-deodorant-and-anti-perspirant-deodorant
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Deodorant, including 23 recommended brands and 19 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.