Dataset size
The latest Deodorant run found 16 recommended brands and 8 cited sources in AI answers.
Deodorant
This weekly AI Brand Index shows how AI tools answer buyer questions in the Deodorant category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
8
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Secret | 2 |
| Degree | 3 |
| Old Spice | 4 |
| Native | 5 |
What AI tools say about Deodorant
Movement
What changed this week?
Dove held the top position, but the ranking below it moved sharply: Nivea, Speed Stick and Gillette dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Statista, Openpr and Zippia, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Tom's of Maine4 to #8
Arm & Hammer3 to #10
Biggest losses
Moved down this week
Nivea5 to #12
Speed Stick5 to #14
Gillette3 to #11
Unchanged at the top
Leader held position
Dovestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #2 | |
| #3 | #4 | #3 | 1 | #2 | |
| #4 | #2 | #4 | 2 | #2 | |
| #5 | #5 | #5 | 0 | #1 | |
| #6 | #6 | #6 | 0 | #4 | |
| #7 | #9 | #7 | 2 | #6 | |
| #8 | #12 | #8 | 4 | #8 | |
| #9 | #11 | #9 | 2 | #7 | |
| #10 | #13 | #10 | 3 | #6 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | +1 | #3 | #2 | #4 | - | | |
| 3 | +1 | #2 | #3 | #5 | - | | |
| 4 | -2 | #5 | #4 | #2 | - | | |
| 5 | 0 | - | #5 | #3 | - | | |
| 6 | 0 | #8 | - | #6 | - | | |
| 7 | +2 | - | #7 | #8 | - | | |
| 8 | +4 | - | #6 | #9 | - | | |
| 9 | +2 | #4 | - | - | - | | |
| 10 | +3 | #7 | #9 | - | - | | |
| 11 | -3 | #6 | - | - | - | | |
| 12 | -5 | - | - | #7 | - | | |
| 13 | +1 | - | #8 | - | - | | |
| 14 | -5 | #10 | #10 | - | - | | |
| 15 | -1 | #9 | - | - | - | | |
| 16 | 0 | - | - | #10 | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 20 | | |
| 2 | 8 | | |
| 3 | 7 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Degree | 2 |
| Secret | 3 |
| Suave | 4 |
| Old Spice | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +4 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 2 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Secret | 2 |
| Degree | 3 |
| Old Spice | 4 |
| Native | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +2 | - | #6 | - | - | | |
| 7 | +1 | - | #7 | - | - | | |
| 8 | -1 | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | | |
| 10 | -4 | - | #10 | - | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Old Spice | 2 |
| Native | 3 |
| Secret | 4 |
| Degree | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +3 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +2 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | -4 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 7 | | |
| 3 | 3 | | |
| 4 | 1 | | |
| 5 | 1 | |
Common AI search questions about Deodorant
Q1
Who leads Deodorant in AI answers?
Dove is the most recommended deodorant brand in the latest AI Brand Index run. The next highest-ranked brands are Secret and Degree. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Deodorant?
The most cited sources for deodorant recommendations are Statista, Openpr and Zippia, out of 8 tracked sources. No single publisher dominates. The most cited sources are Statista, Openpr and Zippia, which means the citation field is open.
Q3
How fresh is this Deodorant ranking?
The AI Brand Index updates every Sunday. In the latest run, Nivea, Speed Stick, Tom's of Maine, Arm & Hammer and Gillette moved three or more positions in the deodorant index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Deodorant. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-deodorant-and-anti-perspirant-deodorant
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Deodorant, including 16 recommended brands and 8 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
[ get started ]
Make AI Search your next revenue channel
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.