Dataset size
The latest Shampoo run found 24 recommended brands and 19 cited sources in AI answers.
Shampoo
This weekly AI Brand Index shows how AI tools answer buyer questions in the Shampoo category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
19
domains cited in answers
Brand sites
Official share
16%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pantene | 1 |
| Head & Shoulders | 2 |
| Olaplex | 3 |
| TRESemmé | 4 |
| Procter & Gamble | 5 |
What AI tools say about Shampoo
Movement
What changed this week?
Pantene overtook Head & Shoulders this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Mordorintelligence, Fortunebusinessinsights and Keronhair, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Pantene ranks #1 for Shampoo in the latest SupaIntent AI Brand Index run.
Top brands
Pantene, Head & Shoulders, and Olaplex lead Shampoo across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Mordorintelligence, Fortunebusinessinsights, and Keronhair are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Procter & Gamble#5
Biggest gains
Moved up this week
SheaMoisture14 to #6
Olaplex4 to #3
Unilever3 to #7
Biggest losses
Moved down this week
Amika13 to #23
Pureology12 to #20
Kérastase11 to #16
Dove10 to #14
L'Oréal Paris7 to #10
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #7 | #3 | 4 | #3 | |
| #4 | #6 | #4 | 2 | #4 | |
| #5 | New | #5 | New | #5 | |
| #6 | #20 | #6 | 14 | #6 | |
| #7 | #10 | #7 | 3 | #7 | |
| #8 | #9 | #8 | 1 | #3 | |
| #9 | #9 | #9 | 0 | #5 | |
| #10 | #3 | #10 | 7 | #3 |
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #2 | #2 | - | | |
| 2 | -1 | - | #4 | #1 | - | | |
| 3 | +4 | - | #1 | #8 | - | | |
| 4 | +2 | - | #7 | #5 | - | | |
| 5 | New | #1 | - | - | - | | |
| 6 | +14 | - | #3 | #10 | - | | |
| 7 | +3 | #2 | - | - | - | | |
| 8 | +1 | - | #5 | #9 | - | | |
| 9 | 0 | #3 | - | - | - | | |
| 10 | -7 | - | - | #3 | - | | |
| 11 | +3 | #4 | - | - | - | | |
| 12 | +4 | - | - | #4 | - | | |
| 13 | +3 | #5 | - | - | - | | |
| 14 | -10 | - | - | #6 | - | | |
| 15 | New | #6 | - | - | - | | |
| 16 | -11 | - | #6 | - | - | | |
| 17 | -6 | - | - | #7 | - | | |
| 18 | +1 | #7 | - | - | - | | |
| 19 | +1 | #8 | - | - | - | | |
| 20 | -12 | - | #8 | - | - | | |
| 21 | New | #9 | - | - | - | | |
| 22 | -10 | - | #9 | - | - | | |
| 23 | -13 | - | #10 | - | - | | |
| 24 | New | #10 | - | - | - | |
Current source snapshot
19 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 6 | | |
| 3 | 6 | | |
| 4 | 6 | | |
| 5 | 5 | | |
| 6 | 5 | | |
| 7 | 4 | | |
| 8 | 3 | | |
| 9 | 2 | | |
| 10 | HeadandshouldersOfficial | 1 | |
| 11 | 1 | | |
| 12 | Kerastase UsaOfficial | 1 | |
| 13 | LoveamikaOfficial | 1 | |
| 14 | OlaplexOfficial | 1 | |
| 15 | OribeOfficial | 1 | |
| 16 | PureologyOfficial | 1 | |
| 17 | RedkenOfficial | 1 | |
| 18 | SheamoistureOfficial | 1 | |
| 19 | TresemmeOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Procter & Gamble | 1 |
| Unilever | 2 |
| L'Oréal | 3 |
| Henkel | 4 |
| Kao Corporation | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 4 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Olaplex | 1 |
| Pantene | 2 |
| SheaMoisture | 3 |
| Head & Shoulders | 4 |
| Redken | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +8 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +7 | - | #3 | - | - | | |
| 4 | -3 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +2 | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | -2 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | -3 | - | #10 | - | - | |
Current source snapshot
13 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | HeadandshouldersOfficial | 1 | |
| 5 | 1 | | |
| 6 | Kerastase UsaOfficial | 1 | |
| 7 | LoveamikaOfficial | 1 | |
| 8 | OlaplexOfficial | 1 | |
| 9 | OribeOfficial | 1 | |
| 10 | PureologyOfficial | 1 | |
| 11 | RedkenOfficial | 1 | |
| 12 | SheamoistureOfficial | 1 | |
| 13 | TresemmeOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Head & Shoulders | 1 |
| Pantene | 2 |
| L'Oréal Paris | 3 |
| Herbal Essences | 4 |
| TRESemmé | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | -2 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | -3 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Common AI search questions about Shampoo
Q1
Who leads Shampoo in AI answers?
Pantene is the most recommended shampoo brand in the latest AI Brand Index run. The next highest-ranked brands are Head & Shoulders and Olaplex. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Shampoo?
The most cited sources for shampoo recommendations are Mordorintelligence, Fortunebusinessinsights and Keronhair, out of 19 tracked sources. No single publisher dominates. The most cited sources are Mordorintelligence, Fortunebusinessinsights and Keronhair, which means the citation field is open.
Q3
How fresh is this Shampoo ranking?
The AI Brand Index updates every Sunday. In the latest run, Procter & Gamble entered the top 10 and SheaMoisture, Amika, Pureology, Kérastase and Dove and 3 other brands moved three or more positions in the shampoo index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Shampoo. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-hair-care-shampoo-and-conditioner-shampoo
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Shampoo, including 24 recommended brands and 19 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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