Dataset size
The latest Shampoo run found 17 recommended brands and 29 cited sources in AI answers.
Shampoo
This weekly AI Brand Index shows how AI tools answer buyer questions in the Shampoo category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
17
ranked across AI engines
Sources
Evidence base
29
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Head & Shoulders | 1 |
| Pantene | 2 |
| L'Oréal Paris | 3 |
| Dove | 4 |
| TRESemmé | 5 |
What AI tools say about Shampoo
Movement
What changed this week?
Head & Shoulders held the top position, but the ranking below it moved sharply: Garnier entered the top 10 this week, while Garnier Fructis and Redken dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Allure, Goodhousekeeping and Statista, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Head & Shoulders first and Perplexity names L’Oréal Paris, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Head & Shoulders ranks #1 for Shampoo in the latest SupaIntent AI Brand Index run.
Top brands
Head & Shoulders, Pantene, and L'Oréal Paris lead Shampoo across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Allure, Goodhousekeeping, and Statista are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Garnier#10
Biggest gains
Moved up this week
Olaplex7 to #8
L'Oréal Paris5 to #3
Pureology3 to #9
Biggest losses
Moved down this week
Redken3 to #13
Unchanged at the top
Leader held position
Head & Shouldersstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #8 | #3 | 5 | #3 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #6 | #6 | 0 | #4 | |
| #7 | #7 | #7 | 0 | #7 | |
| #8 | #15 | #8 | 7 | #8 | |
| #9 | #12 | #9 | 3 | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
17 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #3 | | |
| 2 | 0 | #2 | #2 | #2 | #2 | | |
| 3 | +5 | #5 | #5 | #3 | #1 | | |
| 4 | -1 | #3 | #3 | #4 | #5 | | |
| 5 | 0 | #4 | #4 | #6 | #6 | | |
| 6 | 0 | #7 | - | #5 | #4 | | |
| 7 | 0 | #9 | #8 | #8 | - | | |
| 8 | +7 | #10 | #6 | - | - | | |
| 9 | +3 | - | #7 | #9 | - | | |
| 10 | New | #6 | - | - | #7 | | |
| 11 | New | #8 | #10 | - | - | | |
| 12 | -8 | #6 | - | - | #7 | | |
| 13 | -3 | - | - | #7 | - | | |
| 14 | +5 | - | - | #10 | #9 | | |
| 15 | New | - | - | - | #8 | | |
| 16 | -2 | - | #9 | - | - | | |
| 17 | -4 | - | - | - | #10 | |
Current source snapshot
29 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 8 | | |
| 3 | 8 | | |
| 4 | 6 | | |
| 5 | 5 | | |
| 6 | 4 | | |
| 7 | 3 | | |
| 8 | 3 | | |
| 9 | 3 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | 2 | | |
| 14 | 2 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | 1 | | |
| 28 | 1 | | |
| 29 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Head & Shoulders | 1 |
| Pantene | 2 |
| Dove | 3 |
| TRESemmé | 4 |
| L'Oréal Paris | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | +2 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | -4 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 8 | | |
| 3 | 7 | | |
| 4 | 2 | | |
| 5 | 2 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Head & Shoulders | 1 |
| Pantene | 2 |
| Dove | 3 |
| TRESemmé | 4 |
| L'Oréal Paris | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
11 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Head & Shoulders | 1 |
| Pantene | 2 |
| L'Oréal Paris | 3 |
| Dove | 4 |
| Herbal Essences | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -3 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 5 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| L’Oréal Paris | 1 |
| Pantene | 2 |
| Head & Shoulders | 3 |
| Herbal Essences | 4 |
| Dove | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | -2 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | +1 | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | -3 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | -3 | - | - | - | #10 | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Common AI search questions about Shampoo
Q1
Who leads Shampoo in AI answers?
Head & Shoulders is the most recommended shampoo brand in the latest AI Brand Index run. The next highest-ranked brands are Pantene and L'Oréal Paris. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Head & Shoulders first and Perplexity names L’Oréal Paris.
Q2
Which cited sources are used for Shampoo?
The most cited sources for shampoo recommendations are Allure, Goodhousekeeping and Statista, out of 29 tracked sources. No single publisher dominates. The most cited sources are Allure, Goodhousekeeping and Statista, which means the citation field is open.
Q3
How fresh is this Shampoo ranking?
The AI Brand Index updates every Sunday. In the latest run, Garnier entered the top 10 and Garnier Fructis, Olaplex, L'Oréal Paris, Pureology and Redken moved three or more positions in the shampoo index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Shampoo. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-hair-care-shampoo-and-conditioner-shampoo
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Shampoo, including 17 recommended brands and 29 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.