Dataset size
The latest Toilet Paper Holders run found 19 recommended brands and 15 cited sources in AI answers.
Toilet Paper Holders
This weekly AI Brand Index shows how AI tools answer buyer questions in the Toilet Paper Holders category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
19
ranked across AI engines
Sources
Evidence base
15
domains cited in answers
Brand sites
Official share
26%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Delta | 2 |
| Kohler | 3 |
| Umbra | 4 |
| Gatco | 5 |
What AI tools say about Toilet Paper Holders
Movement
What changed this week?
Moen held the top position, but the ranking below it moved sharply: Ferm Living, Bobrick and Pfister dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Supaintent, Bedbathandbeyond and Lowes, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Moen ranks #1 for Toilet Paper Holders in the latest SupaIntent AI Brand Index run.
Top brands
Moen, Delta, and Kohler lead Toilet Paper Holders across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Supaintent, Bedbathandbeyond, and Lowes are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Allied Brass15 to #6
Kingston Brass11 to #7
Umbra5 to #4
West Elm4 to #8
Biggest losses
Moved down this week
Ferm Living8 to #15
Bobrick5 to #9
Pfister3 to #11
Unchanged at the top
Leader held position
Moenstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #2 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #9 | #4 | 5 | #4 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #21 | #6 | 15 | #5 | |
| #7 | #18 | #7 | 11 | #7 | |
| #8 | #12 | #8 | 4 | #8 | |
| #9 | #4 | #9 | 5 | #4 | |
| #10 | #11 | #10 | 1 | #10 |
Current brand snapshot
19 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #2 | #1 | - | | |
| 2 | +1 | #3 | #1 | #3 | - | | |
| 3 | -1 | #2 | #3 | #2 | - | | |
| 4 | +5 | #5 | #5 | - | - | | |
| 5 | 0 | #4 | - | #10 | - | | |
| 6 | +15 | #10 | - | #5 | - | | |
| 7 | +11 | - | - | #4 | - | | |
| 8 | +4 | - | #4 | - | - | | |
| 9 | -5 | #9 | - | #7 | - | | |
| 10 | +1 | #6 | - | - | - | | |
| 11 | -3 | - | - | #6 | - | | |
| 12 | 0 | - | #6 | - | - | | |
| 13 | 0 | #7 | - | - | - | | |
| 14 | +5 | - | - | #8 | - | | |
| 15 | -8 | - | #7 | - | - | | |
| 16 | +1 | #8 | - | - | - | | |
| 17 | -3 | - | #8 | - | - | | |
| 18 | -1 | - | - | #9 | - | | |
| 19 | New | - | #9 | - | - | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 8 | | |
| 3 | 6 | | |
| 4 | HomedepotOfficial | 4 | |
| 5 | KohlerOfficial | 2 | |
| 6 | DeltafaucetOfficial | 2 | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | PotterybarnOfficial | 1 | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | MoenOfficial | 1 | |
| 15 | WestelmOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Kohler | 2 |
| Delta | 3 |
| Gatco | 4 |
| Umbra | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | HomedepotOfficial | 3 | |
| 5 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Delta | 1 |
| Moen | 2 |
| Kohler | 3 |
| West Elm | 4 |
| Umbra | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | -4 | - | #7 | - | - | | |
| 8 | -1 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | DeltafaucetOfficial | 2 | |
| 2 | 1 | | |
| 3 | KohlerOfficial | 1 | |
| 4 | 1 | | |
| 5 | PotterybarnOfficial | 1 | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | MoenOfficial | 1 | |
| 9 | WestelmOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Kohler | 2 |
| Delta | 3 |
| Kingston Brass | 4 |
| Allied Brass | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +4 | - | - | #4 | - | | |
| 5 | +4 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | -3 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | KohlerOfficial | 1 | |
Common AI search questions about Toilet Paper Holders
Q1
Who leads Toilet Paper Holders in AI answers?
Moen is the most recommended toilet paper holders brand in the latest AI Brand Index run. The next highest-ranked brands are Delta and Kohler. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Toilet Paper Holders?
The most cited sources for toilet paper holders recommendations are Supaintent, Bedbathandbeyond and Lowes, out of 15 tracked sources. No single publisher dominates. The most cited sources are Supaintent, Bedbathandbeyond and Lowes, which means the citation field is open.
Q3
How fresh is this Toilet Paper Holders ranking?
The AI Brand Index updates every Sunday. In the latest run, Allied Brass, Kingston Brass, Ferm Living, Umbra and Bobrick and 2 other brands moved three or more positions in the toilet paper holders index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Toilet Paper Holders. https://supaintent.com/ai-brand-index/home-and-garden-bathroom-accessories-toilet-paper-holders
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Toilet Paper Holders, including 19 recommended brands and 15 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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