Dataset size
The latest Toilet Paper Holders run found 27 recommended brands and 21 cited sources in AI answers.
Toilet Paper Holders
This weekly AI Brand Index shows how AI tools answer buyer questions in the Toilet Paper Holders category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
27
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
32%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Kohler | 2 |
| Delta | 3 |
| Delta Faucet | 4 |
| Gatco | 5 |
What AI tools say about Toilet Paper Holders
Movement
What changed this week?
Moen held the top position, but the ranking below it moved sharply: Delta and Better Homes & Gardens entered the top 10 this week, while American Standard, Amerock and Franklin Brass dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Lowes, Homedepot and Amazon, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Moen first and Perplexity names IKEA, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Moen ranks #1 for Toilet Paper Holders in the latest SupaIntent AI Brand Index run.
Top brands
Moen, Kohler, and Delta lead Toilet Paper Holders across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Lowes, Homedepot, and Amazon are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Delta#3
Better Homes & Gardens#7
Biggest gains
Moved up this week
Umbra8 to #9
Biggest losses
Moved down this week
American Standard8 to #18
Amerock5 to #10
Franklin Brass4 to #11
Unchanged at the top
Leader held position
Moenstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #1 | |
| #3 | New | #3 | New | #3 | |
| #4 | #2 | #4 | 2 | #2 | |
| #5 | #4 | #5 | 1 | #4 | |
| #6 | #6 | #6 | 0 | #6 | |
| #7 | New | #7 | New | #7 | |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | #17 | #9 | 8 | #7 | |
| #10 | #5 | #10 | 5 | #5 |
Current brand snapshot
27 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #3 | | |
| 2 | +1 | #2 | #3 | #3 | #5 | | |
| 3 | New | #3 | #2 | #2 | #4 | | |
| 4 | -2 | #3 | #2 | #2 | #4 | | |
| 5 | -1 | #5 | #6 | #9 | - | | |
| 6 | 0 | - | - | - | #1 | | |
| 7 | New | - | - | - | #2 | | |
| 8 | +1 | #6 | - | #8 | - | | |
| 9 | +8 | - | #8 | - | #7 | | |
| 10 | -5 | - | - | #4 | - | | |
| 11 | -4 | #4 | - | - | - | | |
| 12 | New | - | #4 | - | - | | |
| 13 | -2 | - | - | #5 | - | | |
| 14 | +2 | - | #5 | - | - | | |
| 15 | 0 | - | - | #6 | - | | |
| 16 | New | - | - | - | #6 | | |
| 17 | New | - | - | #7 | - | | |
| 18 | -8 | #7 | - | - | - | | |
| 19 | -5 | - | #7 | - | - | | |
| 20 | -1 | - | - | - | #8 | | |
| 21 | -8 | #8 | - | - | - | | |
| 22 | New | #10 | - | #10 | - | | |
| 23 | +3 | - | #9 | - | - | | |
| 24 | New | #9 | - | - | - | | |
| 25 | -13 | - | - | - | #9 | | |
| 26 | New | - | - | - | #10 | | |
| 27 | New | - | #10 | - | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 9 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | KohlerOfficial | 2 | |
| 7 | AmericanspecialtiesOfficial | 1 | |
| 8 | BhgOfficial | 1 | |
| 9 | BradleycorpOfficial | 1 | |
| 10 | 1 | | |
| 11 | DeltafaucetOfficial | 1 | |
| 12 | 1 | | |
| 13 | HomaxOfficial | 1 | |
| 14 | IkeaOfficial | 1 | |
| 15 | InterdesignOfficial | 1 | |
| 16 | MoenOfficial | 1 | |
| 17 | MonarchabodeOfficial | 1 | |
| 18 | 1 | | |
| 19 | RichelieuOfficial | 1 | |
| 20 | UmbraOfficial | 1 | |
| 21 | WroughtstudioOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Kohler | 2 |
| Delta Faucet | 3 |
| Franklin Brass | 4 |
| Gatco | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | +2 | #5 | - | - | - | | |
| 6 | +2 | #6 | - | - | - | | |
| 7 | -2 | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 4 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Delta | 2 |
| Kohler | 3 |
| Yamazaki Home | 4 |
| Joseph Joseph | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | New | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | +2 | - | #5 | - | - | | |
| 6 | -2 | - | #6 | - | - | | |
| 7 | -1 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | +1 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 3 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | MonarchabodeOfficial | 1 | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Moen | 1 |
| Delta | 2 |
| Kohler | 3 |
| Amerock | 4 |
| Bobrick | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | New | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | 0 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | AmericanspecialtiesOfficial | 1 | |
| 3 | BradleycorpOfficial | 1 | |
| 4 | 1 | | |
| 5 | KohlerOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| IKEA | 1 |
| Better Homes & Gardens | 2 |
| Moen | 3 |
| Delta Faucet | 4 |
| Kohler | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | -1 | - | - | - | #3 | | |
| 4 | -1 | - | - | - | #4 | | |
| 5 | 0 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | 0 | - | - | - | #7 | | |
| 8 | 0 | - | - | - | #8 | | |
| 9 | -3 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | BhgOfficial | 1 | |
| 2 | DeltafaucetOfficial | 1 | |
| 3 | HomaxOfficial | 1 | |
| 4 | IkeaOfficial | 1 | |
| 5 | InterdesignOfficial | 1 | |
| 6 | KohlerOfficial | 1 | |
| 7 | MoenOfficial | 1 | |
| 8 | RichelieuOfficial | 1 | |
| 9 | UmbraOfficial | 1 | |
| 10 | WroughtstudioOfficial | 1 | |
Common AI search questions about Toilet Paper Holders
Q1
Who leads Toilet Paper Holders in AI answers?
Moen is the most recommended toilet paper holders brand in the latest AI Brand Index run. The next highest-ranked brands are Kohler and Delta. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Moen first and Perplexity names IKEA.
Q2
Which cited sources are used for Toilet Paper Holders?
The most cited sources for toilet paper holders recommendations are Lowes, Homedepot and Amazon, out of 21 tracked sources. No single publisher dominates. The most cited sources are Lowes, Homedepot and Amazon, which means the citation field is open.
Q3
How fresh is this Toilet Paper Holders ranking?
The AI Brand Index updates every Sunday. In the latest run, Delta and Better Homes & Gardens entered the top 10 and Umbra, American Standard, Amerock and Franklin Brass moved three or more positions in the toilet paper holders index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Toilet Paper Holders. https://supaintent.com/ai-brand-index/home-and-garden-bathroom-accessories-toilet-paper-holders
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Toilet Paper Holders, including 27 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.