Dataset size
The latest Air Fresheners run found 23 recommended brands and 27 cited sources in AI answers.
Air Fresheners
This weekly AI Brand Index shows how AI tools answer buyer questions in the Air Fresheners category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
23
ranked across AI engines
Sources
Evidence base
27
domains cited in answers
Brand sites
Official share
13%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Febreze | 1 |
| Glade | 2 |
| Air Wick | 3 |
| Yankee Candle | 4 |
| Renuzit | 5 |
What AI tools say about Air Fresheners
Movement
What changed this week?
Febreze held the top position, but the ranking below it moved sharply: Little Trees dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Thespruce, Scentedpromo and Goodhousekeeping, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Febreze first and Perplexity names Glade.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Febreze ranks #1 for Air Fresheners in the latest SupaIntent AI Brand Index run.
Top brands
Febreze, Glade, and Air Wick lead Air Fresheners across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Thespruce, Scentedpromo, and Goodhousekeeping are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Fresh Wave7 to #7
Mrs. Meyer's Clean Day6 to #10
Biggest losses
Moved down this week
Little Trees9 to #14
Unchanged at the top
Leader held position
Febrezestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #4 | #4 | 0 | #3 | |
| #5 | #7 | #5 | 2 | #4 | |
| #6 | #6 | #6 | 0 | #5 | |
| #7 | #14 | #7 | 7 | #7 | |
| #8 | #8 | #8 | 0 | #5 | |
| #9 | #9 | #9 | 0 | #6 | |
| #10 | #16 | #10 | 6 | #9 |
Current brand snapshot
23 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #2 | | |
| 2 | 0 | #2 | #2 | #2 | #1 | | |
| 3 | 0 | #3 | #3 | #3 | #3 | | |
| 4 | 0 | - | #4 | #4 | #6 | | |
| 5 | +2 | #4 | - | #6 | - | | |
| 6 | 0 | #6 | #5 | - | - | | |
| 7 | +7 | #5 | #7 | - | - | | |
| 8 | 0 | #8 | - | #5 | - | | |
| 9 | 0 | - | #6 | #9 | - | | |
| 10 | +6 | #7 | - | #8 | - | | |
| 11 | New | - | - | - | #4 | | |
| 12 | New | - | - | - | #5 | | |
| 13 | New | - | - | - | #7 | | |
| 14 | -9 | - | #10 | #7 | - | | |
| 15 | New | - | - | - | #3 | | |
| 16 | New | - | #8 | - | - | | |
| 17 | New | - | - | - | #3 | | |
| 18 | New | #9 | - | - | - | | |
| 19 | -4 | - | #9 | - | - | | |
| 20 | New | - | #10 | #7 | - | | |
| 21 | New | #10 | - | - | - | | |
| 22 | New | VI Viva Naturals (air freshener line) | - | - | - | #10 | |
| 23 | New | - | - | #10 | - | |
Current source snapshot
27 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 9 | | |
| 3 | 8 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | AirwickOfficial | 3 | |
| 8 | 3 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 1 | | |
| 12 | BedbathandbeyondOfficial | 1 | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | EnviroscentOfficial | 1 | |
| 16 | FebrezeOfficial | 1 | |
| 17 | 1 | | |
| 18 | GladeOfficial | 1 | |
| 19 | JomaloneOfficial | 1 | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | YankeecandleOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Febreze | 1 |
| Glade | 2 |
| Air Wick | 3 |
| Renuzit | 4 |
| Fresh Wave | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | +3 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 2 | | |
| 6 | 1 | | |
| 7 | EnviroscentOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Febreze | 1 |
| Glade | 2 |
| Air Wick | 3 |
| Yankee Candle | 4 |
| Pura | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +3 | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Febreze | 1 |
| Glade | 2 |
| Air Wick | 3 |
| Yankee Candle | 4 |
| Poo-Pourri | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | +2 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Glade | 1 |
| Febreze | 2 |
| Air Wick | 3 |
| Better Homes & Gardens | 4 |
| Bed Bath & Beyond (air freshener line) | 5 |
Viva Naturals (air freshener line)
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | -2 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #3 | | |
| 9 | New | - | - | - | #3 | | |
| 10 | New | VI Viva Naturals (air freshener line) | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | AirwickOfficial | 3 | |
| 3 | BedbathandbeyondOfficial | 1 | |
| 4 | FebrezeOfficial | 1 | |
| 5 | 1 | | |
| 6 | GladeOfficial | 1 | |
| 7 | JomaloneOfficial | 1 | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Air Fresheners
Q1
Who leads Air Fresheners in AI answers?
Febreze is the most recommended air fresheners brand in the latest AI Brand Index run. The next highest-ranked brands are Glade and Air Wick. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Febreze first and Perplexity names Glade.
Q2
Which cited sources are used for Air Fresheners?
The most cited sources for air fresheners recommendations are Thespruce, Scentedpromo and Goodhousekeeping, out of 27 tracked sources. No single publisher dominates. The most cited sources are Thespruce, Scentedpromo and Goodhousekeeping, which means the citation field is open.
Q3
How fresh is this Air Fresheners ranking?
The AI Brand Index updates every Sunday. In the latest run, Little Trees, Fresh Wave and Mrs. Meyer's Clean Day moved three or more positions in the air fresheners index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Air Fresheners. https://supaintent.com/ai-brand-index/home-and-garden-decor-home-fragrances-air-fresheners
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Air Fresheners, including 23 recommended brands and 27 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.