Dataset size
The latest Coolers run found 17 recommended brands and 26 cited sources in AI answers.
Coolers
This weekly AI Brand Index shows how AI tools answer buyer questions in the Coolers category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
17
ranked across AI engines
Sources
Evidence base
26
domains cited in answers
Brand sites
Official share
3%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Yeti | 1 |
| Coleman | 2 |
| Igloo | 3 |
| RTIC | 4 |
| Pelican | 5 |
What AI tools say about Coolers
Movement
What changed this week?
Yeti has held the top position since 28 June 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Outdoorgearlab, Outdoorlife and Forbes, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names YETI, which does not appear in the top five of any other engine, Google AI Mode and Gemini both name Yeti first, and Perplexity names Igloo.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Yeti ranks #1 for Coolers in the latest SupaIntent AI Brand Index run.
Top brands
Yeti, Coleman, and Igloo lead Coolers across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Outdoorgearlab, Outdoorlife, and Forbes are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Royale#9
Stanley#10
Unchanged at the top
Leader held position
Yetistayed #1
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
17 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #6 | | |
| 2 | +1 | #4 | #3 | #2 | #2 | | |
| 3 | +1 | #2 | #4 | #4 | #1 | | |
| 4 | -2 | #3 | #2 | #3 | #4 | | |
| 5 | 0 | #5 | #5 | #7 | #5 | | |
| 6 | +2 | - | #6 | #5 | - | | |
| 7 | -1 | #7 | #8 | #8 | - | | |
| 8 | -1 | #6 | #9 | #9 | - | | |
| 9 | New | - | - | - | #3 | | |
| 10 | New | - | - | #6 | - | | |
| 11 | New | - | - | - | #7 | | |
| 12 | -2 | #9 | #7 | #10 | - | | |
| 13 | +6 | #9 | #7 | #10 | - | | |
| 14 | New | - | - | - | #8 | | |
| 15 | 0 | #8 | - | - | - | | |
| 16 | 0 | #10 | #10 | - | - | | |
| 17 | New | - | - | - | #9 | |
Current source snapshot
26 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 15 | | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | HydroflaskOfficial | 1 | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | PelicanOfficial | 1 | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| YETI | 1 |
| Igloo | 2 |
| RTIC | 3 |
| Coleman | 4 |
| Pelican | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | -2 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | +2 | #6 | - | - | - | | |
| 7 | -1 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 14 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 2 | | |
| 5 | 2 | | |
| 6 | HydroflaskOfficial | 1 | |
| 7 | PelicanOfficial | 1 | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Yeti | 1 |
| RTIC | 2 |
| Coleman | 3 |
| Igloo | 4 |
| Pelican | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | +4 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | -3 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Yeti | 1 |
| Coleman | 2 |
| RTIC | 3 |
| Igloo | 4 |
| Dometic | 5 |
Current brand snapshot
10 brands
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Igloo | 1 |
| Coleman | 2 |
| Royale | 3 |
| rtic | 4 |
| Pelican | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | +3 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | -2 | - | - | - | #5 | | |
| 6 | -5 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | IglooOfficial | 1 | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | |
Common AI search questions about Coolers
Q1
Who leads Coolers in AI answers?
Yeti is the most recommended coolers brand in the latest AI Brand Index run. The next highest-ranked brands are Coleman and Igloo. The engines disagree on the leader. ChatGPT names YETI, Google AI Mode and Gemini both name Yeti first, and Perplexity names Igloo.
Q2
Which cited sources are used for Coolers?
The most cited sources for coolers recommendations are Outdoorgearlab, Outdoorlife and Forbes, out of 26 tracked sources. No single publisher dominates. The most cited sources are Outdoorgearlab, Outdoorlife and Forbes, which means the citation field is open.
Q3
How fresh is this Coolers ranking?
The AI Brand Index updates every Sunday. In the latest run, Royale and Stanley entered the top 10 in the coolers index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Coolers. https://supaintent.com/ai-brand-index/home-and-garden-kitchen-and-dining-food-and-beverage-carriers-coolers
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Coolers, including 17 recommended brands and 26 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.