Dataset size
The latest Marketing Automation Software run found 23 recommended brands and 27 cited sources in AI answers.
Marketing Automation Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Marketing Automation Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
23
ranked across AI engines
Sources
Evidence base
27
domains cited in answers
Brand sites
Official share
1%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| HubSpot | 1 |
| ActiveCampaign | 2 |
| Klaviyo | 3 |
| Adobe Marketo Engage | 4 |
| Mailchimp | 5 |
What AI tools say about Marketing Automation Software
Movement
What changed this week?
HubSpot held the top position, but the ranking below it moved sharply: Adobe Marketo Engage, Eloqua and Insider One entered the top 10 this week, while Customer.io, Marketo and Pardot dropped at least three positions.
Sources
Which sources shape AI answers?
Review platforms shape this category: G2, G2 and Capterra are the most cited review sources, and review platforms account for 41% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names HubSpot Marketing Hub, which does not appear in the top five of any other engine, Google AI Mode names ActiveCampaign, and Gemini and Perplexity both name HubSpot first.
Citation-ready
Key facts from this AI Brand Index report
Current leader
HubSpot ranks #1 for Marketing Automation Software in the latest SupaIntent AI Brand Index run.
Top brands
HubSpot, ActiveCampaign, and Klaviyo lead Marketing Automation Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
G2, G2, and Gartner are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Adobe Marketo Engage#4
Eloqua#7
Insider One#10
Biggest losses
Moved down this week
Customer.io9 to #19
Marketo5 to #9
Pardot3 to #12
Unchanged at the top
Leader held position
HubSpotstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | New | #4 | New | #4 | |
| #5 | #6 | #5 | 1 | #5 | |
| #6 | #5 | #6 | 1 | #2 | |
| #7 | New | #7 | New | #7 | |
| #8 | #7 | #8 | 1 | #7 | |
| #9 | #4 | #9 | 5 | #4 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
23 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #2 | #1 | #1 | | |
| 2 | 0 | #2 | #1 | #2 | #4 | | |
| 3 | 0 | #5 | #5 | #5 | - | | |
| 4 | New | - | #3 | #3 | - | | |
| 5 | +1 | #10 | #7 | #7 | #6 | | |
| 6 | -1 | - | #4 | #4 | - | | |
| 7 | New | - | #6 | - | #3 | | |
| 8 | -1 | #4 | - | #6 | - | | |
| 9 | -5 | - | - | - | #2 | | |
| 10 | New | #3 | - | - | - | | |
| 11 | 0 | #8 | #8 | #10 | - | | |
| 12 | -3 | - | - | - | #5 | | |
| 13 | New | #6 | - | - | - | | |
| 14 | New | #7 | - | - | - | | |
| 15 | -1 | - | - | - | #7 | | |
| 16 | -3 | - | - | #8 | - | | |
| 17 | New | - | - | - | #8 | | |
| 18 | -2 | - | - | - | #9 | | |
| 19 | -9 | #9 | - | - | - | | |
| 20 | -5 | - | #9 | - | - | | |
| 21 | -9 | - | - | #9 | - | | |
| 22 | -5 | - | #10 | - | - | | |
| 23 | New | - | - | - | #10 | |
Current source snapshot
27 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 13 | | |
| 2 | 10 | | |
| 3 | 6 | | |
| 4 | 6 | | |
| 5 | 5 | | |
| 6 | 4 | | |
| 7 | 3 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | ActivecampaignOfficial | 1 | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| HubSpot Marketing Hub | 1 |
| ActiveCampaign | 2 |
| Insider One | 3 |
| Braze | 4 |
| Klaviyo | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | +2 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | -3 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ActiveCampaign | 1 |
| HubSpot | 2 |
| Adobe Marketo Engage | 3 |
| Salesforce Marketing Cloud Account Engagement | 4 |
| Klaviyo | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Current source snapshot
19 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | ActivecampaignOfficial | 1 | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| HubSpot | 1 |
| ActiveCampaign | 2 |
| Adobe Marketo Engage | 3 |
| Salesforce Marketing Cloud | 4 |
| Klaviyo | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | +4 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | +2 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| HubSpot | 1 |
| Marketo | 2 |
| Eloqua | 3 |
| ActiveCampaign | 4 |
| Pardot | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | -1 | - | - | - | #4 | | |
| 5 | -1 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | -1 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | -1 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Common AI search questions about Marketing Automation Software
Q1
Who leads Marketing Automation Software in AI answers?
HubSpot is the most recommended marketing automation software brand in the latest AI Brand Index run. The next highest-ranked brands are ActiveCampaign and Klaviyo. The engines disagree on the leader. ChatGPT names HubSpot Marketing Hub, Google AI Mode names ActiveCampaign, and Gemini and Perplexity both name HubSpot first.
Q2
Which cited sources are used for Marketing Automation Software?
The most cited sources for marketing automation software recommendations are G2, G2 and Gartner, out of 27 tracked sources. Review platforms shape this category: G2, G2 and Capterra are the most cited review sources, and review platforms account for 41% of all citations.
Q3
How fresh is this Marketing Automation Software ranking?
The AI Brand Index updates every Sunday. In the latest run, Adobe Marketo Engage, Eloqua and Insider One entered the top 10 and Customer.io, Marketo and Pardot moved three or more positions in the marketing automation software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Marketing Automation Software. https://supaintent.com/ai-brand-index/marketing-marketing-automation-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Marketing Automation Software, including 23 recommended brands and 27 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.