Dataset size
The latest PR Firms run found 26 recommended brands and 28 cited sources in AI answers.
PR Firms
This weekly AI Brand Index shows how AI tools answer buyer questions in the PR Firms category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
26
ranked across AI engines
Sources
Evidence base
28
domains cited in answers
Brand sites
Official share
28%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| FleishmanHillard | 2 |
| Real Chemistry | 3 |
| Burson | 4 |
| Weber Shandwick | 5 |
What AI tools say about PR Firms
Movement
What changed this week?
Edelman held the top position, but the ranking below it moved sharply: Inizio Evoke and The Weber Shandwick Collective entered the top 10 this week, while Hill+Knowlton Strategies, Ogilvy, FGS Global and BCW (Burson Cohn & Wolfe) dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Odwyerpr, Prweek and Greenflagdigital, which means the citation field is open.
Engines
Do AI engines agree on the leader?
All four engines name Edelman first, which is unusual: in most categories the engines disagree.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Edelman ranks #1 for PR Firms in the latest SupaIntent AI Brand Index run.
Top brands
Edelman, FleishmanHillard, and Real Chemistry lead PR Firms across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Odwyerpr, Prweek, and Greenflagdigital are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Inizio Evoke#8
The Weber Shandwick Collective#9
Biggest gains
Moved up this week
FINN Partners4 to #7
Real Chemistry3 to #3
Biggest losses
Moved down this week
Hill+Knowlton Strategies14 to #23
Ogilvy8 to #18
FGS Global7 to #14
- BCBCWBurson Cohn & Wolfe) (down 4 to #12
Unchanged at the top
Leader held position
Edelmanstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #6 | #3 | 3 | #3 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #3 | #5 | 2 | #2 | |
| #6 | #5 | #6 | 1 | #4 | |
| #7 | #11 | #7 | 4 | #7 | |
| #8 | New | #8 | New | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #12 | #10 | 2 | #10 |
Current brand snapshot
26 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #1 | | |
| 2 | 0 | - | #4 | #4 | #3 | | |
| 3 | +3 | #2 | #5 | #5 | - | | |
| 4 | 0 | - | #2 | #2 | - | | |
| 5 | -2 | - | #3 | #3 | #2 | | |
| 6 | -1 | - | #8 | #6 | #6 | | |
| 7 | +4 | #5 | #6 | - | - | | |
| 8 | New | #3 | - | - | - | | |
| 9 | New | - | #3 | #3 | #2 | | |
| 10 | +2 | #6 | #9 | - | - | | |
| 11 | +6 | #4 | #10 | #10 | - | | |
| 12 | -4 | - | - | - | #4 | | |
| 13 | New | - | - | - | #5 | | |
| 14 | -7 | - | - | #7 | - | | |
| 15 | -2 | - | #7 | - | - | | |
| 16 | New | - | - | - | #7 | | |
| 17 | New | #7 | - | - | - | | |
| 18 | -8 | - | - | #8 | - | | |
| 19 | New | - | - | - | #8 | | |
| 20 | 0 | #8 | - | - | - | | |
| 21 | -6 | #4 | #10 | #10 | - | | |
| 22 | New | - | - | #9 | - | | |
| 23 | -14 | - | - | - | #9 | | |
| 24 | New | #9 | - | - | - | | |
| 25 | New | - | - | - | #10 | | |
| 26 | New | #10 | - | - | - | |
Current source snapshot
28 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 13 | | |
| 2 | 13 | | |
| 3 | 9 | | |
| 4 | 7 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | EdelmanOfficial | 2 | |
| 8 | ApcoworldwideOfficial | 1 | |
| 9 | Bcw GlobalOfficial | 1 | |
| 10 | BkdworldwideOfficial | 1 | |
| 11 | 1 | | |
| 12 | FinnpartnersOfficial | 1 | |
| 13 | FleishmanhillardOfficial | 1 | |
| 14 | 1 | | |
| 15 | GraylingOfficial | 1 | |
| 16 | HkstrategiesOfficial | 1 | |
| 17 | IcrincOfficial | 1 | |
| 18 | InizioevokeOfficial | 1 | |
| 19 | KetchumOfficial | 1 | |
| 20 | OmnicomprgroupOfficial | 1 | |
| 21 | PorternovelliOfficial | 1 | |
| 22 | 1 | | |
| 23 | ProsekOfficial | 1 | |
| 24 | RealchemistryOfficial | 1 | |
| 25 | RuderfinnOfficial | 1 | |
| 26 | SpectrumscienceOfficial | 1 | |
| 27 | WebershandwickOfficial | 1 | |
| 28 | ZenogroupOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Real Chemistry | 2 |
| Inizio Evoke | 3 |
| APCO Worldwide | 4 |
| FINN Partners | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | +3 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
11 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | ApcoworldwideOfficial | 1 | |
| 3 | EdelmanOfficial | 1 | |
| 4 | FinnpartnersOfficial | 1 | |
| 5 | IcrincOfficial | 1 | |
| 6 | InizioevokeOfficial | 1 | |
| 7 | ProsekOfficial | 1 | |
| 8 | RealchemistryOfficial | 1 | |
| 9 | RuderfinnOfficial | 1 | |
| 10 | SpectrumscienceOfficial | 1 | |
| 11 | ZenogroupOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| Weber Shandwick | 3 |
| FleishmanHillard | 4 |
| Real Chemistry | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| The Weber Shandwick Collective | 3 |
| FleishmanHillard | 4 |
| Real Chemistry | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | 0 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 2 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Weber Shandwick | 2 |
| FleishmanHillard | 3 |
| BCW (Burson Cohn & Wolfe) | 4 |
| Porter Novelli | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | +1 | - | - | - | #3 | | |
| 4 | -2 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | -6 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
13 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | Bcw GlobalOfficial | 1 | |
| 3 | BkdworldwideOfficial | 1 | |
| 4 | EdelmanOfficial | 1 | |
| 5 | FleishmanhillardOfficial | 1 | |
| 6 | 1 | | |
| 7 | GraylingOfficial | 1 | |
| 8 | HkstrategiesOfficial | 1 | |
| 9 | KetchumOfficial | 1 | |
| 10 | OmnicomprgroupOfficial | 1 | |
| 11 | PorternovelliOfficial | 1 | |
| 12 | 1 | | |
| 13 | WebershandwickOfficial | 1 | |
Common AI search questions about PR Firms
Q1
Who leads PR Firms in AI answers?
Edelman is the most recommended PR firms brand in the latest AI Brand Index run. The next highest-ranked brands are FleishmanHillard and Real Chemistry. All four engines name Edelman first, which is unusual: in most categories the engines disagree.
Q2
Which cited sources are used for PR Firms?
The most cited sources for PR firms recommendations are Odwyerpr, Prweek and Greenflagdigital, out of 28 tracked sources. No single publisher dominates. The most cited sources are Odwyerpr, Prweek and Greenflagdigital, which means the citation field is open.
Q3
How fresh is this PR Firms ranking?
The AI Brand Index updates every Sunday. In the latest run, Inizio Evoke and The Weber Shandwick Collective entered the top 10 and Hill+Knowlton Strategies, Ogilvy, FGS Global, FINN Partners and BCW (Burson Cohn & Wolfe) and 1 other brand moved three or more positions in the PR firms index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: PR Firms. https://supaintent.com/ai-brand-index/marketing-services-pr-firms
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for PR Firms, including 26 recommended brands and 28 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.