Dataset size
The latest PR Firms run found 17 recommended brands and 10 cited sources in AI answers.
PR Firms
This weekly AI Brand Index shows how AI tools answer buyer questions in the PR Firms category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
17
ranked across AI engines
Sources
Evidence base
10
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| Weber Shandwick | 3 |
| FleishmanHillard | 4 |
| FGS Global | 5 |
What AI tools say about PR Firms
Movement
What changed this week?
Edelman held the top position, but the ranking below it moved sharply: Ruder Finn and FINN Partners dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Provokemedia, Everything Pr and Greenflagdigital, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Edelman ranks #1 for PR Firms in the latest SupaIntent AI Brand Index run.
Top brands
Edelman, Burson, and Weber Shandwick lead PR Firms across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Provokemedia, Everything Pr, and Greenflagdigital are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
APCO Worldwide7 to #8
Burson3 to #2
Ogilvy3 to #10
Biggest losses
Moved down this week
Ruder Finn5 to #15
FINN Partners4 to #12
Unchanged at the top
Leader held position
Edelmanstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #5 | #2 | 3 | #2 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #7 | #5 | 2 | #5 | |
| #6 | #4 | #6 | 2 | #2 | |
| #7 | #6 | #7 | 1 | #4 | |
| #8 | #15 | #8 | 7 | #6 | |
| #9 | #9 | #9 | 0 | #9 | |
| #10 | #13 | #10 | 3 | #6 |
Current brand snapshot
17 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | +3 | #2 | #2 | #2 | - | | |
| 3 | -1 | #3 | #3 | #3 | - | | |
| 4 | -1 | #4 | #4 | #4 | - | | |
| 5 | +2 | #5 | #6 | #6 | - | | |
| 6 | -2 | #6 | #5 | #10 | - | | |
| 7 | -1 | #9 | - | #5 | - | | |
| 8 | +7 | - | #7 | - | - | | |
| 9 | 0 | #7 | - | - | - | | |
| 10 | +3 | - | - | #7 | - | | |
| 11 | +1 | #8 | - | - | - | | |
| 12 | -4 | - | #8 | - | - | | |
| 13 | +3 | - | - | #8 | - | | |
| 14 | -3 | - | - | #9 | - | | |
| 15 | -5 | - | #9 | - | - | | |
| 16 | New | - | #10 | - | - | | |
| 17 | -3 | #10 | - | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 15 | | |
| 2 | 10 | | |
| 3 | 9 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| Weber Shandwick | 3 |
| FleishmanHillard | 4 |
| FGS Global | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 3 | | |
| 3 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| Weber Shandwick | 3 |
| FleishmanHillard | 4 |
| Real Chemistry | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -2 | - | #5 | - | - | | |
| 6 | -2 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | -3 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Edelman | 1 |
| Burson | 2 |
| Weber Shandwick | 3 |
| FleishmanHillard | 4 |
| Ketchum | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | +1 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | -5 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 9 | | |
| 3 | 1 | |
Common AI search questions about PR Firms
Q1
Who leads PR Firms in AI answers?
Edelman is the most recommended PR firms brand in the latest AI Brand Index run. The next highest-ranked brands are Burson and Weber Shandwick. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for PR Firms?
The most cited sources for PR firms recommendations are Provokemedia, Everything Pr and Greenflagdigital, out of 10 tracked sources. No single publisher dominates. The most cited sources are Provokemedia, Everything Pr and Greenflagdigital, which means the citation field is open.
Q3
How fresh is this PR Firms ranking?
The AI Brand Index updates every Sunday. In the latest run, APCO Worldwide, Ruder Finn, FINN Partners, Burson and Ogilvy moved three or more positions in the PR firms index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: PR Firms. https://supaintent.com/ai-brand-index/marketing-services-pr-firms
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for PR Firms, including 17 recommended brands and 10 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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