Dataset size
The latest Science & Exploration Sets run found 21 recommended brands and 31 cited sources in AI answers.
Science & Exploration Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Science & Exploration Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
31
domains cited in answers
Brand sites
Official share
38%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thames & Kosmos | 1 |
| National Geographic | 2 |
| Learning Resources | 3 |
| 4M | 4 |
| Elenco | 5 |
What AI tools say about Science & Exploration Sets
Movement
What changed this week?
Thames & Kosmos held the top position, but the ranking below it moved sharply: Smartivity entered the top 10 this week, while Abacus Brands dropped at least three positions.
Sources
Which sources shape AI answers?
Answers in this category lean on vendor pages: Thamesandkosmos, Learningresources and Smartlabtoys are the most cited brand-owned sources, and official domains account for 38% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Google AI Mode both name National Geographic first and Gemini and Perplexity both name Thames & Kosmos first.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Thames & Kosmos ranks #1 for Science & Exploration Sets in the latest SupaIntent AI Brand Index run.
Top brands
Thames & Kosmos, National Geographic, and Learning Resources lead Science & Exploration Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Goodhousekeeping, Thamesandkosmos, and Forbes are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Smartivity#10
Biggest gains
Moved up this week
Elenco5 to #5
KiwiCo4 to #8
MEL Science4 to #9
Biggest losses
Moved down this week
Abacus Brands5 to #14
Unchanged at the top
Leader held position
Thames & Kosmosstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #1 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #5 | #4 | 1 | #4 | |
| #5 | #10 | #5 | 5 | #3 | |
| #6 | #6 | #6 | 0 | #6 | |
| #7 | #7 | #7 | 0 | #7 | |
| #8 | #12 | #8 | 4 | #3 | |
| #9 | #13 | #9 | 4 | #3 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #2 | #1 | #1 | | |
| 2 | +1 | #1 | #1 | #2 | #4 | | |
| 3 | -1 | #5 | #3 | #5 | #5 | | |
| 4 | +1 | #6 | #8 | #10 | #3 | | |
| 5 | +5 | #9 | #4 | #3 | - | | |
| 6 | 0 | #7 | - | - | #2 | | |
| 7 | 0 | - | #6 | #4 | - | | |
| 8 | +4 | #3 | #7 | - | - | | |
| 9 | +4 | #4 | - | - | - | | |
| 10 | New | - | #9 | #7 | - | | |
| 11 | +9 | - | #5 | - | - | | |
| 12 | New | - | - | - | #6 | | |
| 13 | New | - | - | #6 | - | | |
| 14 | -5 | #10 | - | #8 | - | | |
| 15 | New | - | - | - | #7 | | |
| 16 | New | - | - | - | #8 | | |
| 17 | New | #8 | - | - | - | | |
| 18 | New | - | - | - | #9 | | |
| 19 | New | - | - | #9 | - | | |
| 20 | -5 | - | #10 | - | - | | |
| 21 | New | - | - | - | #10 | |
Current source snapshot
31 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | ThamesandkosmosOfficial | 4 | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | LearningresourcesOfficial | 3 | |
| 7 | 3 | | |
| 8 | 3 | | |
| 9 | SmartlabtoysOfficial | 2 | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | EdusciencekitsOfficial | 1 | |
| 16 | FatbraintoysOfficial | 1 | |
| 17 | GeosafariOfficial | 1 | |
| 18 | NationalgeographicOfficial | 1 | |
| 19 | KiwicoOfficial | 1 | |
| 20 | LabinaboxOfficial | 1 | |
| 21 | MelscienceOfficial | 1 | |
| 22 | MyodysseyOfficial | 1 | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | SciencewizOfficial | 1 | |
| 26 | NationalgeographicOfficial | 1 | |
| 27 | SmithsonianstoreOfficial | 1 | |
| 28 | StemdiykitsOfficial | 1 | |
| 29 | 1 | | |
| 30 | 1 | | |
| 31 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| National Geographic | 1 |
| Thames & Kosmos | 2 |
| KiwiCo | 3 |
| MEL Science | 4 |
| Learning Resources | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +6 | #3 | - | - | - | | |
| 4 | +4 | #4 | - | - | - | | |
| 5 | -2 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | -5 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
13 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 4 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | NationalgeographicOfficial | 1 | |
| 6 | KiwicoOfficial | 1 | |
| 7 | LearningresourcesOfficial | 1 | |
| 8 | MelscienceOfficial | 1 | |
| 9 | SciencewizOfficial | 1 | |
| 10 | SmartlabtoysOfficial | 1 | |
| 11 | ThamesandkosmosOfficial | 1 | |
| 12 | 1 | | |
| 13 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| National Geographic | 1 |
| Thames & Kosmos | 2 |
| Learning Resources | 3 |
| Snap Circuits | 4 |
| Smithsonian | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | -2 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -2 | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | FatbraintoysOfficial | 1 | |
| 4 | LearningresourcesOfficial | 1 | |
| 5 | SmithsonianstoreOfficial | 1 | |
| 6 | ThamesandkosmosOfficial | 1 | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thames & Kosmos | 1 |
| National Geographic | 2 |
| Snap Circuits | 3 |
| Educational Insights | 4 |
| Learning Resources | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | ThamesandkosmosOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thames & Kosmos | 1 |
| SmartLab Toys | 2 |
| 4M | 3 |
| National Geographic | 4 |
| Learning Resources | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | +3 | - | - | - | #3 | | |
| 4 | +5 | - | - | - | #4 | | |
| 5 | -2 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | EdusciencekitsOfficial | 1 | |
| 3 | GeosafariOfficial | 1 | |
| 4 | LabinaboxOfficial | 1 | |
| 5 | LearningresourcesOfficial | 1 | |
| 6 | MyodysseyOfficial | 1 | |
| 7 | NationalgeographicOfficial | 1 | |
| 8 | SmartlabtoysOfficial | 1 | |
| 9 | StemdiykitsOfficial | 1 | |
| 10 | ThamesandkosmosOfficial | 1 | |
Common AI search questions about Science & Exploration Sets
Q1
Who leads Science & Exploration Sets in AI answers?
Thames & Kosmos is the most recommended science & exploration sets brand in the latest AI Brand Index run. The next highest-ranked brands are National Geographic and Learning Resources. The engines disagree on the leader. ChatGPT and Google AI Mode both name National Geographic first and Gemini and Perplexity both name Thames & Kosmos first.
Q2
Which cited sources are used for Science & Exploration Sets?
The most cited sources for science & exploration sets recommendations are Goodhousekeeping, Thamesandkosmos and Forbes, out of 31 tracked sources. Answers in this category lean on vendor pages: Thamesandkosmos, Learningresources and Smartlabtoys are the most cited brand-owned sources, and official domains account for 38% of all citations. The main independent sources are Goodhousekeeping, Forbes and Parents.
Q3
How fresh is this Science & Exploration Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, Smartivity entered the top 10 and Elenco, Abacus Brands, KiwiCo and MEL Science moved three or more positions in the science & exploration sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Science & Exploration Sets. https://supaintent.com/ai-brand-index/toys-and-games-toys-educational-toys-science-and-exploration-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Science & Exploration Sets, including 21 recommended brands and 31 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.