Dataset size
The latest Cat Litter run found 18 recommended brands and 21 cited sources in AI answers.
Cat Litter
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cat Litter category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
4%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dr. Elsey's | 1 |
| World's Best Cat Litter | 2 |
| Arm & Hammer | 3 |
| Fresh Step | 4 |
| Boxiecat | 5 |
What AI tools say about Cat Litter
Movement
What changed this week?
Dr. Elsey's overtook Arm & Hammer this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Forbes, Thesprucepets and Consumerreports, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Google AI Mode both name Dr. Elsey's first, Gemini names Arm & Hammer, and Perplexity names World's Best Cat Litter.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Dr. Elsey's ranks #1 for Cat Litter in the latest SupaIntent AI Brand Index run.
Top brands
Dr. Elsey's, World's Best Cat Litter, and Arm & Hammer lead Cat Litter across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Forbes, Thesprucepets, and Consumerreports are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Arm & Hammer Clump & Seal#8
Sustainably Yours#10
Biggest losses
Moved down this week
Ökocat3 to #11
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #3 | #2 | 1 | #1 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #5 | #4 | 1 | #2 | |
| #5 | #4 | #5 | 1 | #4 | |
| #6 | #7 | #6 | 1 | #6 | |
| #7 | #6 | #7 | 1 | #6 | |
| #8 | New | #8 | New | #8 | |
| #9 | #10 | #9 | 1 | #2 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #1 | #3 | #4 | | |
| 2 | +1 | #6 | #4 | #4 | #1 | | |
| 3 | -2 | #3 | #3 | #1 | #2 | | |
| 4 | +1 | #5 | #7 | #5 | #5 | | |
| 5 | -1 | #2 | #2 | #7 | - | | |
| 6 | +1 | #4 | #5 | #2 | - | | |
| 7 | -1 | #8 | #6 | #6 | #7 | | |
| 8 | New | #3 | #3 | #1 | #2 | | |
| 9 | +1 | - | #5 | #2 | #3 | | |
| 10 | New | #7 | - | #9 | - | | |
| 11 | -3 | - | #9 | #8 | - | | |
| 12 | New | - | - | - | #6 | | |
| 13 | +2 | - | #8 | - | - | | |
| 14 | +8 | #10 | #10 | - | - | | |
| 15 | New | #5 | #7 | #5 | #5 | | |
| 16 | New | #9 | - | - | - | | |
| 17 | +4 | - | - | #10 | - | | |
| 18 | New | - | - | - | #9 | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 15 | | |
| 2 | 11 | | |
| 3 | 7 | | |
| 4 | 5 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 3 | | |
| 8 | 3 | | |
| 9 | 3 | | |
| 10 | TuftandpawOfficial | 3 | |
| 11 | 2 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dr. Elsey's | 1 |
| Boxiecat | 2 |
| Arm & Hammer | 3 |
| Purina Tidy Cats | 4 |
| Fresh Step | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | +5 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | TuftandpawOfficial | 3 | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dr. Elsey's | 1 |
| Boxiecat | 2 |
| Arm & Hammer | 3 |
| World's Best Cat Litter | 4 |
| Purina Tidy Cats | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #1 | - | - | | |
| 2 | +4 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | -4 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Arm & Hammer | 1 |
| Purina Tidy Cats | 2 |
| Dr. Elsey's | 3 |
| World's Best Cat Litter | 4 |
| Fresh Step | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | #1 | - | | |
| 2 | +3 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | -6 | - | - | #7 | - | | |
| 8 | 0 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| World's Best Cat Litter | 1 |
| Arm & Hammer Clump & Seal | 2 |
| Tidy Cats | 3 |
| Dr. Elsey's | 4 |
| Fresh Step | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | +1 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | -1 | - | - | - | #7 | | |
| 8 | New | - | - | - | #5 | | |
| 9 | New | - | - | - | #9 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Cat Litter
Q1
Who leads Cat Litter in AI answers?
Dr. Elsey's is the most recommended cat litter brand in the latest AI Brand Index run. The next highest-ranked brands are World's Best Cat Litter and Arm & Hammer. The engines disagree on the leader. ChatGPT and Google AI Mode both name Dr. Elsey's first, Gemini names Arm & Hammer, and Perplexity names World's Best Cat Litter.
Q2
Which cited sources are used for Cat Litter?
The most cited sources for cat litter recommendations are Forbes, Thesprucepets and Consumerreports, out of 21 tracked sources. No single publisher dominates. The most cited sources are Forbes, Thesprucepets and Consumerreports, which means the citation field is open.
Q3
How fresh is this Cat Litter ranking?
The AI Brand Index updates every Sunday. In the latest run, Arm & Hammer Clump & Seal and Sustainably Yours entered the top 10 and Ökocat moved three or more positions in the cat litter index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cat Litter. https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cat Litter, including 18 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.