Dataset size
The latest Cat Litter run found 14 recommended brands and 10 cited sources in AI answers.
Cat Litter
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cat Litter category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
14
ranked across AI engines
Sources
Evidence base
10
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dr. Elsey's | 1 |
| Purina Tidy Cats | 2 |
| Arm & Hammer | 3 |
| Fresh Step | 4 |
| World's Best Cat Litter | 5 |
What AI tools say about Cat Litter
Movement
What changed this week?
Dr. Elsey's overtook Arm & Hammer this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Chewy, Reviewcatlitter and Cats, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Dr. Elsey's ranks #1 for Cat Litter in the latest SupaIntent AI Brand Index run.
Top brands
Dr. Elsey's, Purina Tidy Cats, and Arm & Hammer lead Cat Litter across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Chewy, Reviewcatlitter, and Cats are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest losses
Moved down this week
Sustainably Yours5 to #13
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #3 | #1 | 2 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #5 | #4 | 1 | #4 | |
| #5 | #4 | #5 | 1 | #3 | |
| #6 | #6 | #6 | 0 | #3 | |
| #7 | #7 | #7 | 0 | #7 | |
| #8 | #10 | #8 | 2 | #7 | |
| #9 | #11 | #9 | 2 | #7 | |
| #10 | #9 | #10 | 1 | #8 |
Current brand snapshot
14 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | #1 | #4 | #2 | - | | |
| 2 | 0 | #2 | #1 | #5 | - | | |
| 3 | -2 | #4 | #2 | #3 | - | | |
| 4 | +1 | #3 | #3 | #6 | - | | |
| 5 | -1 | #5 | #5 | #4 | - | | |
| 6 | 0 | #10 | #6 | #1 | - | | |
| 7 | 0 | #8 | #8 | #8 | - | | |
| 8 | +2 | - | #7 | #7 | - | | |
| 9 | +2 | #6 | - | - | - | | |
| 10 | -1 | #7 | - | - | - | | |
| 11 | +3 | #9 | - | - | - | | |
| 12 | +3 | - | #9 | - | - | | |
| 13 | -5 | - | - | #9 | - | | |
| 14 | -1 | - | - | #10 | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 9 | | |
| 3 | 5 | | |
| 4 | 5 | | |
| 5 | 5 | | |
| 6 | 3 | | |
| 7 | 3 | | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dr. Elsey's | 1 |
| Purina Tidy Cats | 2 |
| Fresh Step | 3 |
| Arm & Hammer | 4 |
| World's Best Cat Litter | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | -3 | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | -1 | #7 | - | - | - | | |
| 8 | -1 | #8 | - | - | - | | |
| 9 | -1 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 5 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Purina Tidy Cats | 1 |
| Arm & Hammer | 2 |
| Fresh Step | 3 |
| Dr. Elsey's | 4 |
| World's Best Cat Litter | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +4 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Boxiecat | 1 |
| Dr. Elsey's | 2 |
| Arm & Hammer | 3 |
| World's Best Cat Litter | 4 |
| Purina Tidy Cats | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +5 | - | - | #1 | - | | |
| 2 | +2 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -4 | - | - | #5 | - | | |
| 6 | -3 | - | - | #6 | - | | |
| 7 | +1 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | -1 | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 2 | |
Common AI search questions about Cat Litter
Q1
Who leads Cat Litter in AI answers?
Dr. Elsey's is the most recommended cat litter brand in the latest AI Brand Index run. The next highest-ranked brands are Purina Tidy Cats and Arm & Hammer. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Cat Litter?
The most cited sources for cat litter recommendations are Chewy, Reviewcatlitter and Cats, out of 10 tracked sources. No single publisher dominates. The most cited sources are Chewy, Reviewcatlitter and Cats, which means the citation field is open.
Q3
How fresh is this Cat Litter ranking?
The AI Brand Index updates every Sunday. In the latest run, Sustainably Yours moved three or more positions in the cat litter index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cat Litter. https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-cat-supplies-cat-litter
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cat Litter, including 14 recommended brands and 10 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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