Dataset size
The latest Pet Vitamins & Supplements run found 18 recommended brands and 17 cited sources in AI answers.
Pet Vitamins & Supplements
This weekly AI Brand Index shows how AI tools answer buyer questions in the Pet Vitamins & Supplements category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 11 October 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
17
domains cited in answers
Brand sites
Official share
4%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nutramax Laboratories | 1 |
| Zesty Paws | 2 |
| Nestlé Purina PetCare | 3 |
| Native Pet | 4 |
| Pet Honesty | 5 |
What AI tools say about Pet Vitamins & Supplements
Movement
What changed this week?
Nutramax Laboratories overtook Zesty Paws this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Chewy, Businessinsider and Outsfl, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Nutramax Laboratories ranks #1 for Pet Vitamins & Supplements in the latest SupaIntent AI Brand Index run.
Top brands
Nutramax Laboratories, Zesty Paws, and Nestlé Purina PetCare lead Pet Vitamins & Supplements across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Chewy, Businessinsider, and Outsfl are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Nordic Naturals5 to #7
Native Pet3 to #4
Vetoquinol3 to #8
Biggest losses
Moved down this week
Zoetis9 to #18
Mars Petcare8 to #14
Hill's Pet Nutrition6 to #15
Virbac5 to #13
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #5 | #3 | 2 | #3 | |
| #4 | #7 | #4 | 3 | #2 | |
| #5 | #3 | #5 | 2 | #2 | |
| #6 | #4 | #6 | 2 | #3 | |
| #7 | #12 | #7 | 5 | #7 | |
| #8 | #11 | #8 | 3 | #5 | |
| #9 | #8 | #9 | 1 | #4 | |
| #10 | #9 | #10 | 1 | #9 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #2 | #1 | - | | |
| 2 | -1 | #2 | #1 | #2 | - | | |
| 3 | +2 | #3 | #4 | #3 | - | | |
| 4 | +3 | #8 | #3 | #8 | - | | |
| 5 | -2 | #4 | #6 | - | - | | |
| 6 | -2 | - | #7 | #4 | - | | |
| 7 | +5 | #9 | - | #5 | - | | |
| 8 | +3 | #10 | - | #6 | - | | |
| 9 | -1 | - | #5 | - | - | | |
| 10 | -1 | #5 | - | - | - | | |
| 11 | +4 | #6 | - | - | - | | |
| 12 | New | - | - | #7 | - | | |
| 13 | -5 | #7 | - | - | - | | |
| 14 | -8 | - | #8 | - | - | | |
| 15 | -6 | - | #9 | - | - | | |
| 16 | New | - | - | #9 | - | | |
| 17 | +1 | - | - | #10 | - | | |
| 18 | -9 | - | #10 | - | - | |
Current source snapshot
17 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 22 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | NaturvetOfficial | 1 | |
| 13 | NutramaxlabsOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nutramax Laboratories | 1 |
| Zesty Paws | 2 |
| Nestlé Purina PetCare | 3 |
| Pet Honesty | 4 |
| Vetnique Labs | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | +3 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | -1 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | -5 | #10 | - | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 20 | | |
| 2 | 1 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zesty Paws | 1 |
| Nutramax Laboratories | 2 |
| Native Pet | 3 |
| Nestlé Purina PetCare | 4 |
| NaturVet | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +5 | - | #5 | - | - | | |
| 6 | -3 | - | #6 | - | - | | |
| 7 | -1 | - | #7 | - | - | | |
| 8 | -2 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | NaturvetOfficial | 1 | |
| 8 | NutramaxlabsOfficial | 1 | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nutramax Laboratories | 1 |
| Zesty Paws | 2 |
| Nestlé Purina PetCare | 3 |
| VetriScience | 4 |
| Nordic Naturals | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +2 | - | - | #4 | - | | |
| 5 | +3 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -5 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 2 | | |
| 5 | 2 | |
Common AI search questions about Pet Vitamins & Supplements
Q1
Who leads Pet Vitamins & Supplements in AI answers?
Nutramax Laboratories is the most recommended pet vitamins & supplements brand in the latest AI Brand Index run. The next highest-ranked brands are Zesty Paws and Nestlé Purina PetCare. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Pet Vitamins & Supplements?
The most cited sources for pet vitamins & supplements recommendations are Chewy, Businessinsider and Outsfl, out of 17 tracked sources. No single publisher dominates. The most cited sources are Chewy, Businessinsider and Outsfl, which means the citation field is open.
Q3
How fresh is this Pet Vitamins & Supplements ranking?
The AI Brand Index updates every Sunday. In the latest run, Zoetis, Mars Petcare, Hill's Pet Nutrition, Nordic Naturals and Virbac and 2 other brands moved three or more positions in the pet vitamins & supplements index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Pet Vitamins & Supplements. https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Pet Vitamins & Supplements, including 18 recommended brands and 17 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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