Dataset size
The latest Pet Vitamins & Supplements run found 14 recommended brands and 12 cited sources in AI answers.
Pet Vitamins & Supplements
This weekly AI Brand Index shows how AI tools answer buyer questions in the Pet Vitamins & Supplements category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
14
ranked across AI engines
Sources
Evidence base
12
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zesty Paws | 1 |
| Nutramax Laboratories | 2 |
| Pet Honesty | 3 |
| VetriScience | 4 |
| Nestlé Purina PetCare | 5 |
What AI tools say about Pet Vitamins & Supplements
Movement
What changed this week?
Zesty Paws held the top position, but the ranking below it moved sharply: PetLab Co., Vetnique Labs and Fera Pets moved at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Chewy, Petmd and Ringly, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Zesty Paws ranks #1 for Pet Vitamins & Supplements in the latest SupaIntent AI Brand Index run.
Top brands
Zesty Paws, Nutramax Laboratories, and Pet Honesty lead Pet Vitamins & Supplements across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Chewy, Petmd, and Ringly are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
PetLab Co.6 to #6
Vetnique Labs3 to #9
Fera Pets3 to #10
Unchanged at the top
Leader held position
Zesty Pawsstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #3 | #3 | 0 | #2 | |
| #4 | #5 | #4 | 1 | #3 | |
| #5 | #4 | #5 | 1 | #3 | |
| #6 | #12 | #6 | 6 | #5 | |
| #7 | #9 | #7 | 2 | #2 | |
| #8 | #7 | #8 | 1 | #4 | |
| #9 | #12 | #9 | 3 | #9 | |
| #10 | #13 | #10 | 3 | #6 |
Current brand snapshot
14 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #2 | - | | |
| 2 | 0 | #2 | #2 | #1 | - | | |
| 3 | 0 | #3 | #3 | #8 | - | | |
| 4 | +1 | #4 | #6 | #6 | - | | |
| 5 | -1 | #5 | - | #3 | - | | |
| 6 | +6 | - | #5 | #4 | - | | |
| 7 | +2 | #7 | #4 | - | - | | |
| 8 | -1 | #6 | #10 | #10 | - | | |
| 9 | +3 | #8 | - | #7 | - | | |
| 10 | +3 | - | #7 | #9 | - | | |
| 11 | 0 | - | - | #5 | - | | |
| 12 | -2 | #9 | #9 | - | - | | |
| 13 | 0 | - | #8 | - | - | | |
| 14 | New | #10 | - | - | - | |
Current source snapshot
12 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 17 | | |
| 2 | 13 | | |
| 3 | 8 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | SwedencareOfficial | 1 | |
| 11 | 1 | | |
| 12 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zesty Paws | 1 |
| Nutramax Laboratories | 2 |
| Pet Honesty | 3 |
| VetriScience | 4 |
| Nestlé Purina PetCare | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | -2 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | -3 | #7 | - | - | - | | |
| 8 | -1 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 7 | | |
| 3 | 3 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | SwedencareOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zesty Paws | 1 |
| Nutramax Laboratories | 2 |
| Pet Honesty | 3 |
| Native Pet | 4 |
| PetLab Co. | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | -2 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | +1 | - | #7 | - | - | | |
| 8 | -1 | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | | |
| 10 | -4 | - | #10 | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 1 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nutramax Laboratories | 1 |
| Zesty Paws | 2 |
| Nestlé Purina PetCare | 3 |
| PetLab Co. | 4 |
| Vetoquinol | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | -2 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +5 | - | - | #5 | - | | |
| 6 | +3 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | |
Common AI search questions about Pet Vitamins & Supplements
Q1
Who leads Pet Vitamins & Supplements in AI answers?
Zesty Paws is the most recommended pet vitamins & supplements brand in the latest AI Brand Index run. The next highest-ranked brands are Nutramax Laboratories and Pet Honesty. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Pet Vitamins & Supplements?
The most cited sources for pet vitamins & supplements recommendations are Chewy, Petmd and Ringly, out of 12 tracked sources. No single publisher dominates. The most cited sources are Chewy, Petmd and Ringly, which means the citation field is open.
Q3
How fresh is this Pet Vitamins & Supplements ranking?
The AI Brand Index updates every Sunday. In the latest run, PetLab Co., Vetnique Labs and Fera Pets moved three or more positions in the pet vitamins & supplements index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Pet Vitamins & Supplements. https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Pet Vitamins & Supplements, including 14 recommended brands and 12 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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