Dataset size
The latest Pet Vitamins & Supplements run found 24 recommended brands and 34 cited sources in AI answers.
Pet Vitamins & Supplements
This weekly AI Brand Index shows how AI tools answer buyer questions in the Pet Vitamins & Supplements category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
34
domains cited in answers
Brand sites
Official share
42%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| PetHonesty | 1 |
| Zesty Paws | 2 |
| Nutramax Laboratories | 3 |
| Native Pet | 4 |
| Finn | 5 |
What AI tools say about Pet Vitamins & Supplements
Movement
What changed this week?
PetHonesty overtook Nutramax Laboratories this week to take the top position.
Sources
Which sources shape AI answers?
Answers in this category lean on vendor pages: Pethonesty, Nutramaxlabs and Vetriscience are the most cited brand-owned sources, and official domains account for 42% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Gemini both name Native Pet first, Google AI Mode names Zesty Paws, and Perplexity names PetHonesty, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
PetHonesty ranks #1 for Pet Vitamins & Supplements in the latest SupaIntent AI Brand Index run.
Top brands
PetHonesty, Zesty Paws, and Nutramax Laboratories lead Pet Vitamins & Supplements across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Ringly, Pethonesty, and Petmd are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Vetoquinol#8
(Pet) Naturals#10
Biggest gains
Moved up this week
Finn5 to #5
Fera Pets5 to #9
Biggest losses
Moved down this week
NaturVet10 to #18
Nordic Naturals9 to #16
VetriScience3 to #7
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #3 | #1 | 2 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #6 | #4 | 2 | #4 | |
| #5 | #10 | #5 | 5 | #5 | |
| #6 | #5 | #6 | 1 | #5 | |
| #7 | #4 | #7 | 3 | #3 | |
| #8 | New | #8 | New | #8 | |
| #9 | #14 | #9 | 5 | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | #3 | #3 | #4 | #1 | | |
| 2 | 0 | #5 | #1 | #3 | #2 | | |
| 3 | -2 | - | #2 | #2 | #3 | | |
| 4 | +2 | #1 | - | #1 | - | | |
| 5 | +5 | #2 | - | #6 | - | | |
| 6 | -1 | #4 | - | #5 | - | | |
| 7 | -3 | #10 | #4 | #8 | - | | |
| 8 | New | - | - | #9 | #5 | | |
| 9 | +5 | #8 | - | #7 | - | | |
| 10 | New | - | - | - | #4 | | |
| 11 | New | - | #5 | - | - | | |
| 12 | New | #7 | - | #10 | - | | |
| 13 | New | - | #6 | - | - | | |
| 14 | New | - | - | - | #6 | | |
| 15 | New | #6 | - | - | - | | |
| 16 | -9 | - | #7 | - | - | | |
| 17 | New | - | - | - | #7 | | |
| 18 | -10 | - | #8 | - | - | | |
| 19 | New | - | - | - | #8 | | |
| 20 | New | - | - | - | #9 | | |
| 21 | New | - | #9 | - | - | | |
| 22 | -3 | #9 | - | - | - | | |
| 23 | -5 | - | #10 | - | - | | |
| 24 | New | - | - | - | #10 | |
Current source snapshot
34 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 17 | | |
| 2 | PethonestyOfficial | 3 | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | NutramaxlabsOfficial | 2 | |
| 6 | VetriscienceOfficial | 2 | |
| 7 | ZestypawsOfficial | 2 | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | FerapetsOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | LafeberOfficial | 1 | |
| 18 | 1 | | |
| 19 | MarsOfficial | 1 | |
| 20 | NativepetOfficial | 1 | |
| 21 | NaturvetOfficial | 1 | |
| 22 | NordicnaturalsOfficial | 1 | |
| 23 | PetenaturalsOfficial | 1 | |
| 24 | PetwellbeingOfficial | 1 | |
| 25 | Purebio VetOfficial | 1 | |
| 26 | PurinaOfficial | 1 | |
| 27 | RxvitsOfficial | 1 | |
| 28 | ThehonestkitchenOfficial | 1 | |
| 29 | 1 | | |
| 30 | VetniqueOfficial | 1 | |
| 31 | 1 | | |
| 32 | VirbacOfficial | 1 | |
| 33 | WuffesOfficial | 1 | |
| 34 | WyzpetOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Native Pet | 1 |
| Finn | 2 |
| Pet Honesty | 3 |
| PetLab Co. | 4 |
| Zesty Paws | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +4 | #1 | - | - | - | | |
| 2 | +6 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +3 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | -7 | #10 | - | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 2 | | |
| 3 | BerniesOfficial | 1 | |
| 4 | 1 | | |
| 5 | FerapetsOfficial | 1 | |
| 6 | NativepetOfficial | 1 | |
| 7 | PethonestyOfficial | 1 | |
| 8 | ThehonestkitchenOfficial | 1 | |
| 9 | VetriscienceOfficial | 1 | |
| 10 | WuffesOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zesty Paws | 1 |
| Nutramax Laboratories | 2 |
| Pet Honesty | 3 |
| VetriScience | 4 |
| Nestlé Purina PetCare | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | -4 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
18 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | MarsOfficial | 1 | |
| 8 | NaturvetOfficial | 1 | |
| 9 | NordicnaturalsOfficial | 1 | |
| 10 | NutramaxlabsOfficial | 1 | |
| 11 | PethonestyOfficial | 1 | |
| 12 | PurinaOfficial | 1 | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | VetniqueOfficial | 1 | |
| 16 | VetriscienceOfficial | 1 | |
| 17 | VirbacOfficial | 1 | |
| 18 | ZestypawsOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Native Pet | 1 |
| Nutramax Laboratories | 2 |
| Zesty Paws | 3 |
| Pet Honesty | 4 |
| PetLab Co. | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| PetHonesty | 1 |
| Zesty Paws | 2 |
| Nutramax Laboratories | 3 |
| (Pet) Naturals | 4 |
| Vetoquinol | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | -2 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | LafeberOfficial | 1 | |
| 2 | NutramaxlabsOfficial | 1 | |
| 3 | PetenaturalsOfficial | 1 | |
| 4 | PethonestyOfficial | 1 | |
| 5 | PetwellbeingOfficial | 1 | |
| 6 | Purebio VetOfficial | 1 | |
| 7 | RxvitsOfficial | 1 | |
| 8 | VetoquinolOfficial | 1 | |
| 9 | WyzpetOfficial | 1 | |
| 10 | ZestypawsOfficial | 1 | |
Common AI search questions about Pet Vitamins & Supplements
Q1
Who leads Pet Vitamins & Supplements in AI answers?
PetHonesty is the most recommended pet vitamins & supplements brand in the latest AI Brand Index run. The next highest-ranked brands are Zesty Paws and Nutramax Laboratories. The engines disagree on the leader. ChatGPT and Gemini both name Native Pet first, Google AI Mode names Zesty Paws, and Perplexity names PetHonesty.
Q2
Which cited sources are used for Pet Vitamins & Supplements?
The most cited sources for pet vitamins & supplements recommendations are Ringly, Pethonesty and Petmd, out of 34 tracked sources. Answers in this category lean on vendor pages: Pethonesty, Nutramaxlabs and Vetriscience are the most cited brand-owned sources, and official domains account for 42% of all citations. The main independent sources are Ringly, Petmd and Thesprucepets.
Q3
How fresh is this Pet Vitamins & Supplements ranking?
The AI Brand Index updates every Sunday. In the latest run, Vetoquinol and (Pet) Naturals entered the top 10 and NaturVet, Nordic Naturals, Finn, Fera Pets and VetriScience moved three or more positions in the pet vitamins & supplements index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Pet Vitamins & Supplements. https://supaintent.com/ai-brand-index/animals-and-pet-supplies-pet-supplies-pet-vitamins-and-supplements
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Pet Vitamins & Supplements, including 24 recommended brands and 34 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.