Dataset size
The latest Diapers run found 18 recommended brands and 28 cited sources in AI answers.
Diapers
This weekly AI Brand Index shows how AI tools answer buyer questions in the Diapers category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
28
domains cited in answers
Brand sites
Official share
7%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Coterie | 3 |
| The Honest Company | 4 |
| Luvs | 5 |
What AI tools say about Diapers
Movement
What changed this week?
Pampers held the top position, but the ranking below it moved sharply: Millie Moon, Kirkland Signature, Bambo Nature and Merries dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Babygearlab, Simplestepsmarket and Babylist, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Pampers ranks #1 for Diapers in the latest SupaIntent AI Brand Index run.
Top brands
Pampers, Huggies, and Coterie lead Diapers across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Babygearlab, Simplestepsmarket, and Babylist are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Kudos7 to #8
MamyPoko5 to #7
Hello Bello4 to #6
Biggest losses
Moved down this week
Millie Moon10 to #16
Kirkland Signature9 to #18
Bambo Nature7 to #14
Merries3 to #11
Unchanged at the top
Leader held position
Pampersstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #3 | |
| #6 | #10 | #6 | 4 | #6 | |
| #7 | #12 | #7 | 5 | #5 | |
| #8 | #15 | #8 | 7 | #7 | |
| #9 | #10 | #9 | 1 | #9 | |
| #10 | #8 | #10 | 2 | #6 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #2 | #2 | #2 | - | | |
| 3 | +1 | #10 | #3 | #3 | - | | |
| 4 | -1 | #8 | #4 | #7 | - | | |
| 5 | 0 | #6 | #7 | - | - | | |
| 6 | +4 | - | #5 | #9 | - | | |
| 7 | +5 | #3 | - | - | - | | |
| 8 | +7 | - | - | #4 | - | | |
| 9 | +1 | #3 | - | - | - | | |
| 10 | -2 | - | #6 | #10 | - | | |
| 11 | -3 | #5 | - | - | - | | |
| 12 | +5 | - | - | #5 | - | | |
| 13 | -1 | - | - | #6 | - | | |
| 14 | -7 | #9 | #9 | - | - | | |
| 15 | 0 | #7 | - | - | - | | |
| 16 | -10 | - | - | #8 | - | | |
| 17 | -6 | - | #8 | - | - | | |
| 18 | -9 | - | #10 | - | - | |
Current source snapshot
28 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 3 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | 2 | | |
| 14 | UnicharmOfficial | 2 | |
| 15 | BambonatureOfficial | 1 | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | CoterieOfficial | 1 | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | 1 | | |
| 28 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| MamyPoko | 3 |
| Moony | 4 |
| Merries | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +5 | #3 | - | - | - | | |
| 4 | +1 | #3 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | -3 | #6 | - | - | - | | |
| 7 | +3 | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | -3 | #10 | - | - | - | |
Current source snapshot
14 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | 2 | | |
| 7 | UnicharmOfficial | 2 | |
| 8 | BambonatureOfficial | 1 | |
| 9 | CoterieOfficial | 1 | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Coterie | 3 |
| The Honest Company | 4 |
| Hello Bello | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | +3 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | +1 | - | #7 | - | - | | |
| 8 | -1 | - | #8 | - | - | | |
| 9 | -3 | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Coterie | 3 |
| Kudos | 4 |
| Parasol | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +6 | - | - | #4 | - | | |
| 5 | +4 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | -3 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 6 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 2 | | |
| 6 | 1 | |
Common AI search questions about Diapers
Q1
Who leads Diapers in AI answers?
Pampers is the most recommended diapers brand in the latest AI Brand Index run. The next highest-ranked brands are Huggies and Coterie. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Diapers?
The most cited sources for diapers recommendations are Babygearlab, Simplestepsmarket and Babylist, out of 28 tracked sources. No single publisher dominates. The most cited sources are Babygearlab, Simplestepsmarket and Babylist, which means the citation field is open.
Q3
How fresh is this Diapers ranking?
The AI Brand Index updates every Sunday. In the latest run, Millie Moon, Kirkland Signature, Kudos, Bambo Nature and MamyPoko and 2 other brands moved three or more positions in the diapers index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Diapers. https://supaintent.com/ai-brand-index/baby-and-toddler-diapering-diapers
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Diapers, including 18 recommended brands and 28 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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