Dataset size
The latest Diapers run found 19 recommended brands and 20 cited sources in AI answers.
Diapers
This weekly AI Brand Index shows how AI tools answer buyer questions in the Diapers category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
19
ranked across AI engines
Sources
Evidence base
20
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Honest Company | 3 |
| Luvs | 4 |
| Coterie | 5 |
What AI tools say about Diapers
Movement
What changed this week?
Pampers held the top position, but the ranking below it moved sharply: Honest Company, MamyPoko, Bambo Nature and Kimberly-Clark Baby entered the top 10 this week, while Dyper dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Futuremarketinsights, Consumerreports and Forbes, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Pampers first and Perplexity names Honest Company, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Pampers ranks #1 for Diapers in the latest SupaIntent AI Brand Index run.
Top brands
Pampers, Huggies, and Honest Company lead Diapers across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Futuremarketinsights, Consumerreports, and Forbes are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Honest Company#3
MamyPoko#7
Bambo Nature#9
Kimberly-Clark Baby#10
Biggest losses
Moved down this week
Dyper5 to #15
Unchanged at the top
Leader held position
Pampersstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | New | #3 | New | #3 | |
| #4 | #6 | #4 | 2 | #4 | |
| #5 | #4 | #5 | 1 | #3 | |
| #6 | #5 | #6 | 1 | #5 | |
| #7 | New | #7 | New | #7 | |
| #8 | #7 | #8 | 1 | #7 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
19 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #2 | | |
| 2 | 0 | #2 | #2 | #2 | #3 | | |
| 3 | New | #4 | #4 | #7 | #1 | | |
| 4 | +2 | #3 | - | #4 | #4 | | |
| 5 | -1 | #5 | #3 | #5 | - | | |
| 6 | -1 | #9 | #6 | #6 | #6 | | |
| 7 | New | - | #7 | #3 | - | | |
| 8 | -1 | #7 | #5 | - | - | | |
| 9 | New | #8 | #9 | #9 | - | | |
| 10 | New | - | - | - | #5 | | |
| 11 | New | #6 | - | - | - | | |
| 12 | +7 | #9 | #6 | - | #6 | | |
| 13 | New | - | - | - | #7 | | |
| 14 | New | - | - | #8 | - | | |
| 15 | -5 | - | - | - | #8 | | |
| 16 | New | - | - | - | #9 | | |
| 17 | New | - | #10 | - | - | | |
| 18 | 0 | - | - | #10 | - | | |
| 19 | New | #10 | - | - | - | |
Current source snapshot
20 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 8 | | |
| 3 | 7 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Luvs | 3 |
| Honest Company Diapers | 4 |
| Coterie | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +4 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -2 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | +1 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | -4 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| Coterie | 3 |
| The Honest Company | 4 |
| Hello Bello | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | -4 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pampers | 1 |
| Huggies | 2 |
| MamyPoko | 3 |
| Luvs | 4 |
| Coterie | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 4 | | |
| 3 | 2 | | |
| 4 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Honest Company | 1 |
| Pampers | 2 |
| Huggies | 3 |
| Luvs | 4 |
| Kimberly-Clark Baby | 5 |
Amazon Mama Bear SuperabsorbentCurrent brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | -1 | - | - | - | #2 | | |
| 3 | -1 | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Common AI search questions about Diapers
Q1
Who leads Diapers in AI answers?
Pampers is the most recommended diapers brand in the latest AI Brand Index run. The next highest-ranked brands are Huggies and Honest Company. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Pampers first and Perplexity names Honest Company.
Q2
Which cited sources are used for Diapers?
The most cited sources for diapers recommendations are Futuremarketinsights, Consumerreports and Forbes, out of 20 tracked sources. No single publisher dominates. The most cited sources are Futuremarketinsights, Consumerreports and Forbes, which means the citation field is open.
Q3
How fresh is this Diapers ranking?
The AI Brand Index updates every Sunday. In the latest run, Honest Company, MamyPoko, Bambo Nature and Kimberly-Clark Baby entered the top 10 and Dyper moved three or more positions in the diapers index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Diapers. https://supaintent.com/ai-brand-index/baby-and-toddler-diapering-diapers
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Diapers, including 19 recommended brands and 20 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.